Some More Ideas to Help you Promote your Restaurant Effectively

Restaurant Marketing Ideas

Here are some more ideas to help you promote your restaurant effectively. Even if your restaurant have a chef as famous Gordon Ramsey or Jamie Oliver, you still need to constantly come out with ideas to promote your restaurant to attract customers to your restaurant. Even those brands like Kentucky Fried Chicken, Pizza Hut and many other fast food chains constantly come out with promotion ideas even though their restaurant are well know. Any kid this days know who is Ronald McDonald is.

Try not to use the same methods always; even Sun Tzu mentioned this in his Art of War manual around 512 BC. It goes like this “Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” Chapter VI. WEAK POINTS AND STRONG. Verse 28. Below is a continuation from my first marketing idea post.

Restaurant Idea #3. Discount Summon Flyers

Every year for the Ramadan, we do a daily buffet to celebrate the breaking of fast. One year our Hotel Manager said he wanted something different than the norm. So we decorated the coffeehouse to look like a traditional Malay Village with a buffet of local traditional dishes. As usual I search the web for ideas on ways to attract customers to our Ramadan break fast buffet. I found a blog where someone posted a crazy idea done by another restaurant, which was a flyer that looked like a police summon. That’s what is so great about the web, its loaded with information. So I created flyers to look like Police Summons. (It was not exactly the same). The summons gave the bearer a 20% discount on a single bill upon presentation of the flyer. Make sure you check with your local enforcement whether you can use this idea. As for us we did it with a road safety campaign as everyone goes back to their hometown for the Eid ul-Fitr festival. The police normally did road blocks to distribute flyers on road safety. So we were also there giving out this flyers together with their safety campaign leaflets. We also gave out mini hampers with dates and goodies in it for every ten cars that were stopped. With this we saw a 20% increase in the revenue for the buffet. Sometimes we received calls making reservations where the caller jokingly said that they were summoned.

Going the Extra Mile :-Simple way of stopping wobbly restaurant tables

In my restaurant I hate seeing pieces of serviettes, paper or coasters placed under my restaurant tables, to stop it from wobbling. If you are like me, try this simple and cheap method. Slice wine corks and place them below the legs of wobbling table. Your table won’t be wobbly, won’t have unsightly paper sticking out from under it and your guest will be happy to enjoy their meal. Keep some on standby. Customer satisfaction is another good way to market your restaurant.

 



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Some Ideas to Help you Market your Restaurant Effectively

Restaurant Marketing Ideas




Here are some ideas to help you market your restaurant. Reason being a lot of people have this romantic dream of owning a restaurant. But what they failed to see is that opening and running a restaurant is not easy. A study done by researchers in Ohio State University showed that up to 60% of restaurant failed within three years. You need to market your restaurant effectively to ensure customers walk in. In this blog I will share more ideas to market your restaurant.

There are several challenges that you must go through in order to succeed. There are the design aspects, the food and beverages aspects. But what I have noticed even in new hotels is the marketing aspects are normally missed out. So you have a beautiful restaurant, the greatest chef, the best wine list and so on. You need to get the word out to bring the people in. You need some marketing ideas to let the people know what’s inside. And advertising on the normal media like magazines, newspapers and even brochures are not enough. Reason being is that almost everyone is doing the same things. You need to bring customers to your place by doing something different. Cause customers are the life and blood of any restaurant. If you removed the customers from your restaurant, then you are left with nothing. So how do you bring them in? In this blog are some of ideas that I have done and also some that I have seen to be successful.

Restaurant Ideas #1. Create Teaser

This idea came from our chef, he saw a pastry franchise hanging little teasers highlighting their specials for that month around a shopping centre. Since we had a Steak Promotion coming up, we printed a picture of a cow holding a sign with words like “”Have u tried our double cut beef “. We put the cutouts at strategic places around the hotel, in the lifts, by the reception table, even at the entrance (be careful if you need to place outside, don’t get in trouble with the law). On the menu and entrance poster we placed a picture of the cow next to the picture of the dish. We received quite a number for the beef orders. Even some TV channels are captilizing on this idea. Suddenly you will see a small person or cartoon character walking across the screen highlighting what coming up or what to watch for.

Restaurant Idea #2. Doorknobs with your Specials on It

When I was working in a small beach resort. I noticed that our guest will normally spends their day on the beach or sightseeingreturning only in the early evenings. So I thought why not create something to highlight our Italian Specials that the guest will notice once they come to the room. Flyers under the door was out of the question as it might be overlooked when the guest walks in. So I created doorknobs with the Italian specials on it. So every afternoon we went around and hung the doorknobs so when the guest came back, they will be sure to notice the doorknob and read it. We received a lot of orders for the Italian dishes especially on the first day that we put up the doorknobs. The picture is just a sample of what the doorknob should look like.

This is just a sample of some of the restaurant marketing ideas that you could use.

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Hope this post will give you, Some Ideas to Help you Market your Restaurant

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