Restaurant Promotion Idea # 44 :- Simple St.Patrick’s Day Specials

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Though our bar is not of an Irish theme or not situated in Ireland. Or the simple fact that St Patrick’s day is not widely recognized in Malaysia. Nonetheless we did a St. Patrick’s day promotion. Well we were taking after what Steve Jobs quoted. “A lot of times people don’t know what they want until you show it to them.”

A survey conducted by Prosper Insights and Analytics, 133 million people will celebrate the Irish holiday this year. 45 percent of 25-34 year olds will attend a party at a bar or restaurant; others will attend a private event. Source :- MONDAY WON’T STOP MILLIONS FROM CELEBRATING ST. PATRICK’S DAY THIS YEAR

Instead of doing the promotion on the 17th of March which is a Thursday. We did a one week affair starting on the 10th March. Below are some of the things that we organised for our simple St. Patrick’s day celebration.

DECORATION
The decoration will be straightforward as our bar is a pirate theme bar. We will just cover the entrance with Green Satin and hang Green Satin Scallops on the ceiling. At the entrance we will have a life size cutout of a leprechaun where customers can take out photographs. The staff will likewise be wearing green t-shirt during the promotion. For decoration ideas as with my various theme decoration searches, I always use Pinterest.

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Irish Car Bomb

BEVERAGES
There is a lot of website of restaurants that I googled looking for restaurant ideas for St. Patrick’s Day. Especially cocktails or beverage ideas. As with my decoration searches I also use Pinterest. Most sites suggest Green Beer but thats hard to find in Malaysia. So I opt for cocktails. Below are two beverages that I will be selling.

IRISH BUCK COCKTAIL which is 30ml Irish Whiskey, 5 ml lime juice top up with ginger ale all served in a Collins glass.

IRISH CAR BOMB
Sort of the Irish version of the submarine. 3/4 pin glassof stout. In a shooter glass half John Jameson, half Irish cream.Drop in glass and drink like submarine cocktail.
Apart from that, I am also going to sell a bucket of four Guiness at a special price. And call it my “Four Leaf Clover Special



GAMES
A party wouldn’t be a party without party games. So on the Saturday when the bar will be busy, we will play some party games. Here are what we have plan with an Irish Theme.
POT OF GOLD– We will wrap a fish bowl with gold satin to like a pot of gold. Cover the top with only an opening for a hand to go through. Buy some coloured plastic coins and a few gold coloured coins. Drop into the bowl. For every RM100 on a single bill entitle a lucky dip into our pot of gold. For every gold coin the customer will get a prize.
KISS THE LEPRECHAUN. We printed a life size cutout of leprechaun with rosy cheeks. Each guest will have a pair of cutout lips on ice sticks. What they have to do is to put the lips on the leprechaun’s cheeks. The catch is they will be holding the ice cream sticks with their mouth and will be blindfolded.
TOSS THE LEPREHAUN. This is the same idea as the mineral water toss on the game show “A Minute to Win It”. Within one minute to toss a little leprechaun doll standing up on the bar table.

St. Patrick’s Day is the perfect excuse to have a little fun with your customers!

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Restaurant Promo Ideas for March 2014



License Creative Commons

License Creative Commons

March is a month Carnivals with the colourful Mardi Gras at the beginning of March and the St. Patrick’s Day in the middle. Here are some Restaurant Promotion Ideas that you can use for the month of March.
Mardi Gras is a very popular festival in New Orleans which dates back to the 16th century . Mardi Gras, or “Fat Tuesday,” is the last day of the Carnival season as it always falls the day before Ash Wednesday, the first day of Lent. Its normally a week affair in New Orleans with great food, parades and parties. To know more you can go to their website
www.mardigrasneworleans.com. Even if you are not in New Orleans why don’t create a week long Mardi Gras celebration in your bar. Have an All You can Eat Cajun/ Creole style buffet, dance floor and DJ with some lively dance music.
When I worked in a resort Cherating, Malaysia and also in Koh Samui, Thailand. The full moon nights are really beautiful as the moon lights up the sea. What I did was look at the Chinese Calender which is quite easy to get in Malaysia. From there you will get the dates of when the moon is at its fullest. As we had quite a number of long stay guest who normally stayed a week, we put into their rooms that there will be a beautiful full moon in three days time. So on the full moon nights we opened the pool bar which was near the sea, played light instrumental music and served beverages and bar snacks. There were a quite a number of people just sitting having drinks and enjoying the moonlight. Entertainment is provided by mother nature and its free.
Lent is a month where Christian around the world will abstain from meat on Fridays. If you are in a country that has a majority of Christians, for the Lent Month set up a Seafood Buffet every Friday.
Like Mardi Gras is a St.Patrick’s Day, is a one week affair. It originated from Ireland as St. Patrick os the patron saint of Ireland. In Irish Theme Pubs they will do a week long promotion with Irish Food, Guinness Stouts and Irish Songs.
In Malaysia, the first term school holidays is geared towards the end of the month. During this time families like families elsewhere in the world will do some traveling. So if you are running a family style resort why don’t create a Food Bazaar. Click here to find out how I did mine.Restaurant Promo Idea # 21- Food and Beverage Bazaar

Below are the dates of some Holidays or Special Events that you can use.
4th Mardi Gras
5th Begining of Lent Ash Wednesday
7th Employee Appreciation Day
8th International Woman Day
16th March Full Moon
17th St. Patrick’s Day

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