F&B Article :- The Instagram advantage: Seven rules for putting this super-visual tool to work for you

In recent years, I’ve discovered that scrumptious looking photographs will entice people’s buying decision. If you follow most Restaurant Marketing Sites lately, they usually advocate the use of photo sharing sites. Some examples are Twitter, Instagram, Pinterest, Facebook and even Snapchat. Make use of photos throughout your website as well as the social media sites. Beautiful photos are generally and reshared around the internet. All off which will attract new customer to your restaurant.

Share
Read more

F&B Article :- 10 fresh restaurant marketing ideas for 2016

Restaurants are slow to jump on the social media marketing band wagon. This is cause some are not tech savvy or don’t have the time. They are too busy with the day to day running of the restaurant. And feel its a waste of time to sit infront of the computer. But marketing strategies have changed. Now people look for a restuarant on the social media. They look a restaurants that they found on their friends Facebook page or even on Twitter. Here is an article on the Fast Casual Website that list 10 Fresh Restaurant Marketing Ideasfor 2016. Which mainly revolves around the social media. Below is an excerpt from the article. If you would like more then click on the link below

Share
Read more

Eater outreach: Restaurants invest in social media to attract customers, but how well does it work?

If you build it — a social media bridge to restaurantgoers — they will come, right?
Not so fast.
Social media is all the rage: The Pew Research Center reports adults who use Instagram has doubled in two years from 13 percent in 2012 to 26 percent in 2014.
But a majority of Americans — 62 percent — say social media has no effect on their purchasing decisions. In the restaurant industry, the Sprinklr Social Business Index reports the average restaurant has a mere 3 percent engagement rate on social media.

Share
Read more