F&B Article :- The Instagram advantage: Seven rules for putting this super-visual tool to work for you

In recent years, I’ve discovered that scrumptious looking photographs will entice people’s buying decision. If you follow most Restaurant Marketing Sites lately, they usually advocate the use of photo sharing sites. Some examples are Twitter, Instagram, Pinterest, Facebook and even Snapchat. Make use of photos throughout your website as well as the social media sites. Beautiful photos are generally and reshared around the internet. All off which will attract new customer to your restaurant.



Here is an article on what to put on Instagram to fully utilized this photo sharing site.

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

Tantalize with special-of-the-day photos:We can’t over-emphasize the importance of this one enough. It’s simple, but you’d be surprised how many customers end up ordering strictly off of that picture. Likewise, this kind of effort allows you to obtain direct measurements of how well your social media effort paid off. Consider even posting photos of your specials with a call to action, like a coupon code for the special of the day. That way you have direct, quantifiable proof of your success or failure.

Sprinkle liberally with influencer marketing: Famous chef, Julia Child once said, “People   who  love   to   eat   are   always   the   best   people.” Food bloggers, then, must be pretty fine individuals and they can do pretty fine things for your brand, too. Consider inviting a food blogger in your area for a free meal. Or if they’ve already visited and enjoyed their experience, ask them to spread the news via Instagram and other social media. The best of these amateur and professional critics can boost your brand’s reputation and thus, your sales. So go online and discover which bloggers seem to know their stuff best when it comes to the food you serve.

Read more here The Instagram advantage: Seven rules for putting this super-visual tool to work for you


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F&B Article :- 10 fresh restaurant marketing ideas for 2016

Restaurants are slow to jump on the social media marketing band wagon. This is cause some are not tech savvy or don’t have the time. They are too busy with the day to day running of the restaurant. And feel its a waste of time to sit infront of the computer. But marketing strategies have changed. Now people look for a restuarant on the social media. They look a restaurants that they found on their friends Facebook page or even on Twitter. Here is an article on the Fast Casual Website that list 10 Fresh Restaurant Marketing Ideasfor 2016. Which mainly revolves around the social media. Below is an excerpt from the article. If you would like more then click on the link below

10 fresh restaurant marketing ideas for 2016

Become a social media medium — The number of social media outlets customers’ have available rivals the number of Crest toothpaste options found at your local grocery store (last count was 38 at my local store). It’s important not to get lost in the myriad of options but instead, remain focused on nurturing the ones that matter the most. Once you’ve created a Facebook page and Twitter handle for your restaurant, focus on gathering more “Likes” and “Tweets” by driving customers to talk about their visit online. There are also quite a few social media management tools available to help you manage your social media presence, including Sprout Social, Hootsuite and Buffer.

To know more please click :-  10 fresh restaurant marketing ideas for 2016




 

You can have one of your staff to man your website or social media platforms. But you still need to be hands on. So to monitor whats being posted. So your staff will not post something that will be damaging to your restaurant. Or you can get someone to assist you in creating website like the company below.

 

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Eater outreach: Restaurants invest in social media to attract customers, but how well does it work?

By Howard Riell, Special to VEGAS INC

If you build it — a social media bridge to restaurantgoers — they will come, right?

Not so fast.

Social media is all the rage: The Pew Research Center reports adults who use Instagram has doubled in two years from 13 percent in 2012 to 26 percent in 2014.

But a majority of Americans — 62 percent — say social media has no effect on their purchasing decisions. In the restaurant industry, the Sprinklr Social Business Index reports the average restaurant has a mere 3 percent engagement rate on social media.

That means restaurants would be better off ratcheting down their social media expectations and connecting with consumers offline. Offline word-of-mouth, from face-to-face or phone conversations, has a significant advantage (50 percent vs. 43 percent) over online interactions with respect to purchase intent, a Keller Fay Group TalkTrack study found.

The good news is there are lots of ways to engage customers offline, including stellar food and service, loyalty programs, friendly hosts and servers, charity work and community involvement.



The perks and pitfalls of social media

Armand Iaia, regional manager for the Chicago-based restaurant consulting firm Cini-Little International Inc., says social media messages often are perceived as just another form of advertising.

“Many people are immune to this kind of advertising and do not pay attention to it. I don’t,” he said.

But Gary Worden, a restaurant operator and publisher of Restaurant Startup and Growth magazine, said social media can play an important role for smaller restaurants. Good reviews can boost business.

“Independent restaurants particularly seem to generate a good number of reviews that can have an effect on prospective guests and guest visits,” Worden said. “The higher the restaurant menu prices or if the guest has friends or a special occasion, the more influence the social media reviews can play a role.”

If you would like to know more, please click here Eater outreach: Restaurants invest in social media to attract customers, but how well does it work?

 
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