Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our promotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.Read more
Being in the Food and Beverage industry almost 26 years, what I have discovered is that the success of the restaurant isn’t just the food served, its more than that. I am really passionate about my line of work, so much so I am constantly scouring the media for anything new related to the food and beverage industry. I am always searching for fresh strategies to promote my product as well as services. The internet provides you with tons of ideas and tips.
I started this Restaurant Promo Ideas blog in 2011 as a avenue to write out some of my ideas (tried as well as untried), hoping that it will help someone out there as other blogs have helped me in promoting my restaurant. Here’s a summary of my earlier post. Some might or might not be feasible to your outlet or business. Use whatever you feel is workable.
One way you can promote your new menu is to publish a recipe book of your signature dishes. Famous chefs have been doing this to promote themselves and their creations for quite some time. Those that had the chance to market their recipe books abroad also attracted tourist to venture to their outlet from afar.Read more
Did you know that kids choose 50% of restaurant visits and according to a recent study 75% of parents consider their kids preference when choosing a restaurant. This is the main reason why most fast food restaurants target their advertising at children and students. One excelent example is the McDonald’s “Happy Meals”. Their gifts are much sought after by the young and the young at heart. Promotions targeted at kids don’t have to be expensive, there are a lot of cheaper ways to promote through the kids and you don’t need to give them a toy too. Below are some of my suggestions and a few that I have tried.Read more
Towards the end of the year, most schools will organise Annual Dinners and Gatherings. They normally start looking for venues to hold their dinners. I was thinking of ways to give them our menus and prices to get them interested and also to show them that our prices are affordable. I normally try to visit the Headmaster or the President of the Parent Teacher Assoociation. But this was not always possible as most of them was always busy and some had classes to teach.Read more