Restaurant Promotion Idea #48:- Attract your Little Customers

I have always worked in Beach Resort geared to families. I am always on the look out for ways to  draw in families to dine in my} outlets. Marketing to families are a different ballgame. You have to attract the kids first. So our busiest business comes during the school break when families go for holidays together. Marketing to kids is very profitable nowadays but you have to do it properly. As quoted in the National Restaurant Website “Recent Kidzsmart survey asked children what they like most about going out to eat with their parents. Their top answer was spending time with their family (60 percent), followed by fun (48 percent) and the food (43 percent).”. So your promotions should be geared in creating the spending time experience with parents.

Kids Eat Free

A common practice that most restaurants like to do is to give a free meal for the kids. Should you be offering a buffet, then you may offer every paying adult, the kids buffet is free. To make this work you must have some items on the buffet tailored to the kids. Or else you can even set up a special kids menu for the kids. With a lot of nicely coloured food stuff. In the event that you are only doing ala carte. then have a kids menu. For every main course, you will get a free main course for the children from the kids menu. What I did in my Japanese Restaurant was to set up 4 different bento sets. We also create a special kids menu, which will come free with every bento ordered.

The cost for the kids meal can be either taken away as a marketing cost from your earnings. Or perhaps you can do what I did, add it to the adult bento cost.

Have or Improve Your Kids Menu

To draw families with little kids, you need smaller menu designated for the little customers. If you don’t have one, start working on one. In the event that you have already one, revise it. Nowadays parents are looking for healthy options for their kids. Thus try to minimise pre process food like meat, nuggets and so on. I mentioned to reduce not eliminate. Also present the food in a fun and colourful manner to attract the kids. Actually healthy food choices artistically arranged can get the most fussy kid to eat it. Use your imagination, also you can get ideas from the net, my favourite is Pinterest.

A few points to take note. Kids dishes shouldn’t be too big. Should be colourful. And avoid oily ingredients and too much sugar.

Also your menu must be attractive. Your menu can be  a giveaway like as a colouring paper or even made into an airplane. That kids can take back or keep them occupied while their food is prepared. I’ve even created a menu which can be played like a snake and ladder game using two coins. Which kept the children entertained that mom and dad could dine in peace.



Create a Kids Corner

For our upcoming new family resort, I have recommended a little corner in the restaurant designated for the kids. You will notice this in fast food. There put little slides and a little playground. But slides and see saws might not be a good idea for an casual dining place.

What I proposed was a little area with bean bags, some story books, some educational toys and games that will keep the kids occupied. You can also add colouring activities for kids to work with. This will also keep the kids in one area and not disturb the other diners. This place should be obvious so that your customers know it exist and parents can keep a careful eye on their kids while they dine.

Kid Friendly Toilet and a Diaper Changing Station.

This is a great idea by our housekeeper. She added a diaper changing station in our handicap bathroom which was rather large. As a parent, my spouse and I used to dine at shopping malls cause it was so hard to find my kids pampers in restaurant toilets. Therefore adding a diaper changing station to your restaurant toilets can make it easier for customers with small children to enjoy their food. You should also add lower hand washing basins for your little customers.


Engage Young Guests through Interactive Activities.

If you don’t have place for kids corner, you can engage your young customers with some interactive activities. Recently when I stayed in the Legoland Hotel. The coffeehouse table was covered a large paper with pictures that kids can colour. It kept them quiet, we also joined in. After we left the threw away the paper. In previous hotel I even created a colouring book to give away. In Legoland Coffeehouse there is even a corner where the kids can decorate their own cookies. Also on high volume days you could also add a clown or a magician for the kids.

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F & B Article :- Boost Your Restaurant’s Lunch Business with These Tips

Licensed by Creative Commons

Your restaurant is doing well for dinner. Its always full. You need to add more revenue but you can’t or don’t want to extend your restaurant. What do you do. Just add another meal period. The next best meal period if you are in a office district is lunch. Most people go out for lunch. But there are a few things you need to do to increase your lunch patronage. Lunch is a whole different ball game. People that dine want something fast and not too pricey.

Here is an article from RestauranNews.com on how to boost your lunch business. Read the excerpt below and if you want to know more then click on the link.

Boost Your Restaurant’s Lunch Business with These Tips

While their dinner and weekend business may be doing great, many restaurant owners and managers face the same challenge of keeping the restaurant consistently full during lunch hours, especially during the work week. If you are among them, here are a few ideas that will help give your restaurant the boost it needs during lunch time.


Put a twist on typical lunch items:
Sandwiches and salads are lunch time staples, but they can also get boring after a while. Try putting a creative twist on the typical lunch fare your guests could find almost anywhere. Change up the menu seasonally to feature fresh and local ingredients;throughout the year or add a unique topping to a basic burger or sandwich. Case in point: one popular burger topping is peanut butter which might sound strange but people love it.

To know more, please click on the link below Boost Your Restaurant’s Lunch Business with These Tips

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14 Valentines Day Marketing ideas



Since Valentine’s Day is the second most popular holiday (after Christmas) for gift giving, what special marketing events or ideas do you have for celebrating it? Don’t just limit your marketing to Valentine’s day, have specials and discounts at least 1 day before and after (or how about the whole week!).

Read the article here to find out more 14 Valentines Day Marketing ideas

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Restaurant Promotion Idea #28 – Twelve Days of Christmas Promotional Ideas

12 Promotion Ideas for the 12 days of Christmas

Christmas DinnerInstead of doing just a one day Christmas Promotion, why don’t you do 12 days of Christmas Promotion Activity which will stretch until the Feast of Epiphany. The more days you do a promotion, the more revenue you will receive for your restaurant. To make it more fun, work around the 12 Days of Christmas Lyrics. Here are 12 days of creative promotional ideas that I’ve found along the way.

On the first day of Christmas – my true love sent to me:
A Partridge in a Pear Tree

Gift Cards

Give out Gift cards with future discounts or free gifts to all customers visiting your restaurant on the first day of Christmas. You can give out discounts, free gifts even services from other companies like a manicure, car wash vouchers. The list is endless. Print out different gift card vouchers, put in a nice Christmas Theme Envelope, place it at your cashier counter. So when they pay the bill they can draw their lucky gift card.


 

On the second day of Christmas – my true love sent to me:
Two Turtle Doves

Couple Night Out

On the second day of Christmas have a couple’s night out. Parents need a much needed rest after all the Christmas planning for their family’s Christmas event. A day when parents can relax and enjoy a nice lunch or dinner date without the children. Create a romantic candlelight Christmas Theme Dinner for two. If you are near to a daycare centre, workout a package where the daycare centre can take care of their kids while they dine. Create a menu without the turkey or other Christmas dishes, because some people get really bored with all the Christmas dishes year in year out.

 

On the third day of Christmas – my true love sent to me:
Three French Hens

Buy Three pay only for Two

Do a promotion where three people dine and only pay for two special.

 

On the fourth day of Christmas – my true love sent to me:
Five Golden Rings

Acts of Kindness

The holiday season is an especially good time to kick off a Community Service initiative for your organization. Choose a day in the week to do some community service with your staff and maybe some of your regulars or suppliers. Work together to visit old folks homes, orphanage and many more places that you can spread love. It will be a fun gathering for every one and also lift everyone’s hearts. Try to get this event in the local newspaper. Even your suppliers can get some marketing leverage when the media gets hold of this story. It’s a real Win – Win situation for all. A few days before Christmas hold a Gift Collection Booth in your Restaurant with names of Kids from the local orphanage and what they would like for Christmas. Your customers can pick a kid buy the present, wrap it up and deposit at the booth. On the Community Service Day you can go and give out the presents with the person who bought it if they want to follow.

 

On the fifth day of Christmas – my true love sent to me:
Five Golden Rings

Christmas Thank You Parties

December and Christmas is the ideal season for companies to host year end thank you parties for their staff. Large companies do it at function rooms or restaurants. Holiday parties are not only reserved for large companies, even small companies these days try to reward their employees with a holiday party. To save on costs these companies do it in their offices, here is where you come in. Create a catering menu that you can do and that is easily transported. Create flyers and give out to the companies in your vicinity. This year the fifth day of Christmas falls on a Saturday, create special packages that small companies can reserve a corner of your restaurant to do a small thank you party for their staff (if you have the space).

 

On the sixth day of Christmas – my true love sent to me:
Six Geese a Laying


50% Discount

As we are half way through our 12 days of Christmas, give out 50% discounts on selected items in your restaurant. A discount always attracts people.

 

On the seventh day of Christmas – my true love sent to me:
Seven Swans a Swimming

Before the Party Buffet Dinner

The seventh day of Christmas falls on New Year Eve. There will be New Year Celebrations in most bars and disco. You can capitalize on this by offering a before the part Buffet Dinner. You can use words like “Charge up your batteries before the party starts”, “Make sure you’re on full tank before you party

 

 On the eighth day of Christmas – my true love sent to me:
Eight Maids a Milking

New Year’s Day Brunch

The Eight Day of Christmas falls on New Year’s Day, a day when most people wake up late due to heavy partying or just want to wake up late on the first day of the year. Hold a New Year’s Day Brunch. Print flyers early and distribute around, so as your customers can plan ahead. Search the net for different brunch menus which others are doing. Mix and match to suit your clientele and location.

On the ninth day of Christmas – my true love sent to me:
Nine Ladies Dancing


Ladies Night Out

Have a special ladies night where all ladies pay half price or get a free cocktail when they dine at your restaurant.

 

On the tenth day of Christmas – my true love sent to me:
Ten Lords a Leaping

Men’s Night Out

This is for the men. Have a beer specials for men only with a special discounted price. Maybe add some dart boards or even a foosball table. If there’s live matches on, show it on a big screen.

 

On the eleventh day of Christmas – my true love sent to me:
Eleven Pipers Piping

Yahooo the Kids are in School

Check your calendar. Most schools will start during the first week of January. Most parents will be relieved as they had to endure a whole month of their kids and is happy
that school starts. Have a special buffet for parents, especially if you are near to a school. Parents can drop by for lunch after they drop off their kids.

 

On the twelfth day of Christmas – my true love sent to me:
12 Drummers Drumming

 Year End Gifts

On the last day of the 12 days Christmas Specials, why don’t you thank your customers for a great year and also build rapport for future business. Homemade gifts are great as it shows the customer how valuable they are as you have taken a lot of thought into preparing the gifts. Here are some gift ideas that you can try Restaurant Promotion Ideas # 27 – Year End Holiday Gift for your Customers

Christmas can be a big profit driver if you do it right and the results of building holiday revenue can spill over far into the new year if you do a great job of impressing existing and new customers of how great your restaurant is and how much they will want to come back again soon.

 

 

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Halloween Preparations for your Restaurant

Some Halloween Articles to prepare your Restaurant for a Spooky Night

According to the National Retail Federation website, Halloween is gearing up to be the fastest growing consumer holiday.

“Consumers will celebrate the holiday in many different ways, but topping the list of planned activities is handing out candy (71.1%), while others will decorate their homes and yards (46.7%), and dress in costume (45.8%). One-third of Americans will be throw or attend a party (33.4%), which is up from last year (30.9%). ” Record Number of Americans to Buy Halloween Costumes

Restaurant Promotion Idea #15:- Halloween Specials

Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being promoted by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our ipromotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.
Read More Here :-Restaurant Promotion Idea #15:- Halloween Specials

 

Restaurant Promotion for October – Fun & Scary Halloween

October is the month to hold fun as well as scary promotional activities in your establishment. Its Halloween month. Host a Halloween bash in your bar or restaurant. If you are managing a restaurant come out with seasonal specialties such as Pumpkin Soup, Apple Cider Stew and so forth. Redesign the items by adding some gore into it. Send out free invitations to your regulars. Come out with humorous eye catching flyers. This year I am developing a doorknob flyer shaped like a white ghost and I will hang it on our room guest doors in the afternoons. This will certainly catch their attention when they return to their rooms in the evenings.

Read More here;- Restaurant Promotion for October – Fun & Scary Halloween


 

Inexpensive, Tasteful and Easy Halloween Decoration for your Restaurant

In my Halloween Promotion Idea Article a year ago, “Restaurant Promotion Idea #15 – Halloween Specials”. I pointed out that there are a plenty of Halloween Home decorating tips in the World Wide Web that you could use in your restaurant or pub. These days my favourite site for searching decorations is Pinterest. Merely go to their search bar and type your search keywords and press enter. What’s great is that Pinterest only displays the featured picture therefore its easy for you to skim through. Click on the picture you desire and navigate to the website. For me I save most of the interesting web page in Pockets, so as I can go through it later. Below are some sites of which I have found really interesting and I am going to make use of some of their ideas cause they are simple to do as well as inexpensive.

Read More here:- Inexpensive, Tasteful and Easy Halloween Decoration for your Restaurant

 

 

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