Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our promotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.Read more
Any marketer can tell you that you not only need to find new customers, but you need to increase sales to your current customers … you need them to come back regularly, to bring their loved ones to eat too, to recommend you to their friends, and to spread the word that you serve the Best _______ in Town!
Here are 20 Ideas for Restaurant Marketing that will deepen your relationship with your current customers and help you entice the new ones to keep coming back for more.
One way you can promote your new menu is to publish a recipe book of your signature dishes. Famous chefs have been doing this to promote themselves and their creations for quite some time. Those that had the chance to market their recipe books abroad also attracted tourist to venture to their outlet from afar.Read more
n my previous guest post by Amanda Cusack “8 Tips for Successful Restaurant Marketing, one of the things she mentioned was that most successful restaurants have at least one signature dish. Take Madam Kwan’s for instance. When you mention Nasi Bojari, the first thing thats comes to most people’s mind is Madam Kwan Restaurant. In the 90’s in Singapore when you mention Chicken Rice, most people will say Chatterz at the Singapore Mandarin Hotel. Their Chicken Rice was the talk of Singapore at that time, so much so it was a signature dish in every Singapore Mandarin Hotel..Read more
So you have created your restaurant menu, now you have to market it. You have to let people out there know about your menu and your chef. You need to create a buzz and you need to keep advertising even though you have been long in the market. You might think that you are already well known but with all the new products flooding the market these days, customers might miss you out. That’s why big brands like KFC, McDonalds and other fast food chains spend millions on advertisements yearly. Eventhough people know them. Below are some ways that I use to promote my menu. Hope its of some help.Read more