The FIFA World Cup is played once every four years and this year in 2014 the World Cup will be in Brazil beginning 13th June 2014. There will be millions of fans in every country on the planet following their favorite teams. A written report in the Nielsen website, around 111. 6 million U.S people watched at least 6 minutes of the 2010 World Cup on English as well as Spanish language networks, based on an analysis by the Nielsen Firm. The figure is a 22% increase from the 91.4 million U.S. viewers during the 2006 World Cup.Read more
Though our bar is not of an Irish theme or not situated in Ireland. Or the simple fact that St Patrick’s day is not widely recognized in Malaysia. Nonetheless we did a St. Patrick’s day promotion. Well we were taking after what Steve Jobs quoted. “A lot of times people don’t know what they want until you show it to them.”Read more
As 2015 comes to an end in a few days. Most will reflect on the past year’s events. 2015 has not been good for the food and beverage industry. With the volatile economic situation, those in the industry received the backlash. We saw chains like McDonalds changing their strategy to keep them from them from going under. We saw Chipotle faced with a E.Coli epidemic. So much so they had to change their food preparation methods as well as close several stores.
In Malaysia, we were also hit with the decline in our ringgit. People were more calculative on what and where they went to eat. People were not too keen on the all you can eat buffets. We had to change our strategy. Rather than doing a buffet, we did food bazaars. And it was a hit. Below is a summary with the links to all my Restaurant Promotion Ideas articles posted in 2015.
The resort that I am presently attached to, just purchased a mini bus. To transport their guest as well as employees to and fro the resort. Of which I felt could also benefit my restaurants too. So I came out with a special package Specially for Corporate Companies to dine in my restaurants. Besides Menus and Beverages, we also provided transportation from their office to the resort. This is for a group between 20 to 35 person, we will pick them up from their company or office in our bus.Read more
Recently I mentioned that I added a take away counter in front of my restaurant. Which in turn gave me some incremental revenue. This particular idea is good in places where you have heavy foot traffic. Some examples are shopping malls and sidewalks. So it worked well as the resort lobby was just infront of my restaurant. Which gets busy when people check in and out.
A research done by the National Restaurant Association “nearly half (46 percent) of adults and 61 percent of millennials say an important factor in choosing a table service restaurant is the ability of takeout or delivery options” Source National Restaurant Association.