Restaurant Promo Ideas # 23 – Five ways to Market the FIFA World Cup

Revenue Increasing Ideas during the FIFA World Cup

fifa-2010The FIFA World Cup is played once every four years and this year in 2018 the World Cup will be in Russia beginning June 2018. There will be millions of fans in every country on the planet following their favorite teams. A written report in the Nielsen website, around 111. 6 million U.S people watched at least 6 minutes of the 2010 World Cup on English as well as Spanish language networks, based on an analysis by the Nielsen Firm. The figure is a 22% increase from the 91.4 million U.S. viewers during the 2006 World Cup. You can view the full report here. 2010-world-cup-reaches-nearly-112-million-u-s-viewers

These people, the fans will also be seeking venues to watch their favorite team in action along with their buddies. Reason being its more enjoyable watching as well as cheering along with others than just watching in your own home by yourself. So screening The World Cup in your restaurant or bar will definitely boost your revenue.
You can add numerous television and also a large screen however you still need to do things differently from the rest in order to bring the masses in. Here are some methods on how you can market the World Cup as well as run specials that are lined up with the game schedules.

1. VIP Private Screening

The current resort that I am attached to features a few Private Karaoke rooms. So what I intend to do is to run the sports channel cable connection to the Television in each Karaoke room and offer the room as a private viewing venue for the World Cup. Now my customers have three private rooms to watch their favorite team with their friends. And me I just added another Unique Selling Proposition for my KTV Rooms.

2. Support Your Team Specials

Offer special discounts if your customer comes wearing the jersey of their favorite team that is playing. Another version is to give out a free drink if your customer’s favorite team scores a goal. The catch is the customer must be wearing the team’s jersey. You need to hang up a few pictures or even current jersey worn by the Qualifying teams thus people know what is actually worn this season.

3. World Cup Breakfast

In some countries on the other side of the globe, there will be instances that you will receive the live matches in the morning e. g in Malaysia there will probably be a few matches at 9. 00 am. You can take advantage of this situation and run a World Cup Breakfast. Have a special set at a special price. Or even do a small buffet breakfast. Advertise that you have this breakfast and also a big screen to watch the World Cup.

4. Churrasco BBQ

Should the live matches be shown during the dinner hour, then hold a Brazilian Churrasco BBQ. A Churrasco BBQ is a BBQ where the customer don’t need to leave the table. The waiters moves around the restaurant with skewered meat, slicing the meat on to the customer’s plate. Hence the customer don’t need to leave the table and he won’t miss a minute of the game. However your waiters need to be careful not to block the customer’s view when they are serving the meat. Add a bottle of wine preferably from the South American countries with a two person dining.

5. Hold Contest

You can hold Trivia Quizzes and give out prizes. Another simple contest is “Bet who will score the very first goal” in which the customers fills within15 minutes after the game starts. Some examples are “Who will score the first goal – The name of the player or the team, What is the score at the first half. For those easy answers like “Which team will score the first goal? ” you can give out something like a discount or a free drink. For the difficult answers, give out something costly or large like a bottle of wine. What you can do is have a sealed box at the bar counter and for every order of drinks, a customer will get a form to write their answers. When the result is out, open the box and announce the winner and give them their prize. This will certainly help to make the game more fun.

Sporting events hold a very dear place in the heart of many customers. Simply by letting them to join in on the fun, you will not only increase their enjoyment and send them home happy, you will also receive an increase in revenue. Do drop by for more Restaurant Promo Ideas.




Restaurant Promotion Idea # 44 :- Simple St.Patrick’s Day Specials


Though our bar is not of an Irish theme or not situated in Ireland. Or the simple fact that St Patrick’s day is not widely recognized in Malaysia. Nonetheless we did a St. Patrick’s day promotion. Well we were taking after what Steve Jobs quoted. “A lot of times people don’t know what they want until you show it to them.”

A survey conducted by Prosper Insights and Analytics, 133 million people will celebrate the Irish holiday this year. 45 percent of 25-34 year olds will attend a party at a bar or restaurant; others will attend a private event. Source :- MONDAY WON’T STOP MILLIONS FROM CELEBRATING ST. PATRICK’S DAY THIS YEAR

Instead of doing the promotion on the 17th of March which is a Thursday. We did a one week affair starting on the 10th March. Below are some of the things that we organised for our simple St. Patrick’s day celebration.

The decoration will be straightforward as our bar is a pirate theme bar. We will just cover the entrance with Green Satin and hang Green Satin Scallops on the ceiling. At the entrance we will have a life size cutout of a leprechaun where customers can take out photographs. The staff will likewise be wearing green t-shirt during the promotion. For decoration ideas as with my various theme decoration searches, I always use Pinterest.


Irish Car Bomb

There is a lot of website of restaurants that I googled looking for restaurant ideas for St. Patrick’s Day. Especially cocktails or beverage ideas. As with my decoration searches I also use Pinterest. Most sites suggest Green Beer but thats hard to find in Malaysia. So I opt for cocktails. Below are two beverages that I will be selling.

IRISH BUCK COCKTAIL which is 30ml Irish Whiskey, 5 ml lime juice top up with ginger ale all served in a Collins glass.

Sort of the Irish version of the submarine. 3/4 pin glassof stout. In a shooter glass half John Jameson, half Irish cream.Drop in glass and drink like submarine cocktail.
Apart from that, I am also going to sell a bucket of four Guiness at a special price. And call it my “Four Leaf Clover Special

A party wouldn’t be a party without party games. So on the Saturday when the bar will be busy, we will play some party games. Here are what we have plan with an Irish Theme.
POT OF GOLD– We will wrap a fish bowl with gold satin to like a pot of gold. Cover the top with only an opening for a hand to go through. Buy some coloured plastic coins and a few gold coloured coins. Drop into the bowl. For every RM100 on a single bill entitle a lucky dip into our pot of gold. For every gold coin the customer will get a prize.
KISS THE LEPRECHAUN. We printed a life size cutout of leprechaun with rosy cheeks. Each guest will have a pair of cutout lips on ice sticks. What they have to do is to put the lips on the leprechaun’s cheeks. The catch is they will be holding the ice cream sticks with their mouth and will be blindfolded.
TOSS THE LEPREHAUN. This is the same idea as the mineral water toss on the game show “A Minute to Win It”. Within one minute to toss a little leprechaun doll standing up on the bar table.

St. Patrick’s Day is the perfect excuse to have a little fun with your customers!


A Summary of my Restaurant Promotion Ideas post of 2015

As 2015 comes to an end in a few days. Most will reflect on the past year’s events. 2015 has not been good for the food and beverage industry. With the volatile economic situation, those in the industry received the backlash. We saw chains like McDonalds changing their strategy to keep them from them from going under. We saw Chipotle faced with a E.Coli epidemic. So much so they had to change their food preparation methods as well as close several stores.

In Malaysia, we were also hit with the decline in our ringgit. People were more calculative on what and where they went to eat. People were not too keen on the all you can eat buffets. We had to change our strategy. Rather than doing a buffet, we did food bazaars. And it was a hit. Below is a summary with the links to all my Restaurant Promotion Ideas articles posted in 2015.

Restaurant Promotion Ideas # 29 – Valentine Specials

Valentine’s Day, the single most celebrated celebration in the world and is also the second busiest holiday for restaurants. Its not a public or work holiday in any country that I know off. But its an important holiday to pay attention to especially if you are in the restaurant business. Here are some statistics taken from Retail Advertising and Marketing Association on consumer spending habits on Valentine’s Day. This is to give you an idea on the importance of promoting Valentine’s Day.
For ways to promote your Valentine’s, please click here Restaurant Promotion Ideas # 29 – Valentine Specials

Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets

This year other than the usual Candle Light Dinner in the Coffeehouse, I will also be selling Romantic Picnic Baskets. One reason as mentioned in my previous post is that the hotel that I am attached to has a pool in every room. Therefore the idea of having a romantic picnic “Just the Two of You” by your very own pool will surely catch people’s attention. Thus giving us another avenue to increase our revenue.
The equipment I plan to use will be disposable as I am not expecting the things to come back. Nowadays there plastic plates and glassware that look very nice and expensive. As for the food you need to make it pretty simple and shareable. In my Picnic Baskets, I will add a battery operated lamp, so the couples can switch off the lights to create the ambience. Here are four different Picnic Baskets I plan to sell. Please Click here.Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets

Inexpensive, Tasteful and Easy Valentine’s Day Decoration Ideas

As mentioned in my previous post,Inexpensive, Tasteful and Easy Halloween Decoration for your Restaurant in search of decorating ideas for my restaurant, I use a great platform which is the Pinterest. Here are some easy and inexpensive decorating ideas to decorated your restaurant this Valentine. They are mostly decorations for home Valentine Dining experiences but with a little imagination you could use it in your establishment. Valentine’s Day don’t have to be all Pink and Red, you could also add other colours and still make it romantic. Read on here. Inexpensive, Tasteful and Easy Valentine’s Day Decoration Ideas

Restaurant Promotion Idea # 31 – Unique and Useful Corporate Gifts

Everyone loves receiving gifts how small it may be and giving out little gifts with the company logo is a norm nowadays. So it’s important to give gifts that your customer will eventually use for some time. Most companies give out pens, calendars and key chains. But with the dawn of affordable tablets and smart phones, most of these gifts are obsolete, especially the calendar. Most people nowadays have a smart phone and all smart phones have some sort calendar in them or you can get one on Google Play store. Therefore, I feel the best gifts should be centered around the mobile phone as almost every one owns a smart phone. Here are a few gift ideas that I have seen and have received. Read more here Restaurant Promotion Idea # 31 – Unique and Useful Corporate Gifts

Restaurant Promotion Ideas # 32- Theme Party

Creating a weekly theme dinner party is an excellent strategy to provide your customers with something different . Once a week transform your deco, food and even the staffs uniform to suit the particular theme. Select a theme that will suit with your customers as well as your location. Should you be located in a young housing area such as young working adult, college or university goers. Consider a party theme like Mardi Gras or even Spring Break. If you are located in the vicinity of families then do a fun theme which the kids will love such as a Pirate’s Theme. A properly plan theme party will definitely be a great hit especially during the slow days. To know more, please click here Restaurant Promotion Ideas # 32- Theme Party

Restaurant Promotion Idea # 33 – Father’s Day Specials

Based on the research by the National Restaurant Association. Father’s Day is the third most celebrated holiday right after Valentine’s and Mother’s day. They estimate that more than 50 million Americans will dine out on Father’s Day in 2013.
My friend, a chef used to joke that fathers are the ATM machines of families. When the family needs money, they will go to dad to request money. Thus it’s a good idea to create promotional activities in your restaurant for the breadwinner in all of our lives. For the Five Restaurant Promotion Ideas for Father’s Day, please click here Restaurant Promotion Idea # 33 – Father’s Day Specials

Restaurant Promotion Idea # 34 – Pub Olympics

My boss wanted to add some fun as well as entertaining games in our bar particularly on weekends. Thus he purchased a few items that we could use as party games such as blowpipe, speed stacking and so on. He wanted a variety of games in which the guest may take part during the band’s break.
So as usual I turned to the ever so wise World Wide Web for party games ideas. Instead I stumbled upon a great Restaurant Promotion Idea. Instead of holding a single game why don’t we hold a Pub Olympics.
Here some ideas on how I organized our First Pub Olympic in our bar.Just click here Restaurant Promotion Idea # 34 – Pub Olympics

Restaurant Promotion Idea # 35 :- Digital Display to Market your Specials

By utilizing digital displays you can do away with printing of posters to promote your specials as well as products. You can even add a few different promotions and just allow the display to play the pictures. If you were to use the traditional printed poster you would need to print several different posters intended for various promotions. Besides to placing them around the restaurant hoping the customer will see it. A moving picture show will catch people’s attention as opposed to a static poster. You can even change your promotions and specials weekly and fast. Here’s how to market your restaurant with digital displays. Restaurant Promotion Idea # 35 :- Digital Display to Market your Specials

Restaurant Promotion Ideas # 36- Unique Poster Ideas

Posters are a great way to get your messages across to your customers without breaking the bank. Strategically placed posters is sure to grab attention of people walking by, For me I like to use large, yummy images to make passers by hungry.
Below are some of my favourite posters and the site that I got it from

1. The Lady and the Tramp Poster

This is a great poster idea if you own an Italian Restaurant especially during Valentine’s Day. But this kind of a poster will only capture the attention of those who have watch the Disney Cartoon “Lady and the Tramp”

For more poster ideas, please click Restaurant Promotion Ideas # 36- Unique Poster Ideas


Restaurant Promotion Idea # 37 – Bounce Back Voucher Ideas

Chinese New Year Red Packets

I did this particular Bounce Back Voucher idea during the Chinese New Year festival. Our restaurant gets busy a week before Chinese New Year with businesses. As well as families organizing “Thank You Dinners” for the past year successes. And also on and a week after the New Year with families holding reunion dinners. After February as well as March is slow.
What I did was to fill a large lucky draw bowl with little red “Angpow” envelopes. In each envelope, there was a voucher for a lucky draw. The majority of the vouchers contain discounts ranging from 10% to 30% reductions for their next visit. I put a lot of 10% vouchers and a little less 20% as well as 30% discount vouchers. I even placed in 3 Grand Prize of vouchers for an 8 course dinner for 10 person. Just to make the prizes appealing.
The mechanism was for every bill of RM100 the guest gets a free dip into the bowl to pull their discount voucher. I even took out photos of the Grand Prize Winners. And posted it on a board next to the bowl to show that somebody got the first Grand Prize and that they were 2 more vouchers inside.

For more bounce back voucher ideas, please click here. Restaurant Promotion Idea # 37 – Bounce Back Voucher Ideas

Restaurant Promotion Idea #38 – Fun and Unique Restaurant Challenges

Besides creating signature dishes or beverages. You can also create fun as well as unique challenges. This will make your restaurant stand out above your competition.

Many may have watched Adam Richman on “Man vs Food”. Adam goes around The United States searching for unique and outrageous restaurant challenges. The challenges vary from eating the largest burger or pizza, eating the highest number of oysters or chicken wings at a specific time. The winner
will receive a restaurant souvenir along with their picture on the wall. Do something like that to create awareness for your restaurant. For some challenges that I have done, please click here Restaurant Promotion Idea #38 – Fun and Unique Restaurant Challenges

Restaurant Promotion Idea #39 – Unique and Crazy Bar Challenges

This is sort like a sequel to my earlier post Restaurant Promotion Idea #38 – Fun and Unique Restaurant Challenges. I got this video on my Facebook page. Its a crazy bar challenges. They call it the “Military Shots”

We modified the idea a bit. What we did was instead of the military hat, we used a construction hard hat. We referred the challenge to “The Hard Hat Challenge”. Like the video, the customer got struck with his drink on the hard hat. Then a rubber mallet. Followed by their drink and a shovel. Finally it was their drink as well as an empty barrel. Our variation was that the friend performed this instead of the bartender. Thus if the friend wanted to get even, they had to buy another round of “Hard Hat Cocktails”. The people that completed the “Hard Hat Challenge” got our pub t-shirt and their photo on the pub wall. Its was fun and the customers enjoyed themselves. Some even took videos and pictures to post on their social media. That’s free advertisement for you. To know more please click here Restaurant Promotion Idea #39 – Unique and Crazy Bar Challenges

Interactive Tablet Menus for your Restaurant

Recently I was ask to do a proposal on the usage of tablets as interactive menus. The management was pondering on this idea. The use of tablets is nothing new. Coupled with tablets sold at an affordable price. Some restaurants are trying out this type of alternative menu options. Below are several advantages as well as disadvantages on usage of tablet. That you should take into account. With the increase in restaurant using tablets, app developers are also getting into picture. There are many apps on Google Playstore some are free and some you have to buy. To know the advantages and disadvantages of interactive tablet menus, please click here Interactive Tablet Menus for your Restaurant

My Favourite Websites to follow about Restaurants Business

The restaurant industry is an ever changing industry. There’s always brand new food trends, new technology. There also alot new ways of promoting as well as marketing your restaurant. Even the the big boys such as McDonalds need to evolve or else they will be left behind. McDonalds plus some other fast food franchise are opening their doors early for breakfast. This is to capture incremental business from the early birds.
Fortunately there are websites on the web that you could follow. To keep oneself up to date with the changes in the industry. Together with new restaurant promotions ideas to help you market your restaurant.
Here are a few websites that I follow, subscribe and have found to be quite useful. My Favourite Websites to follow about Restaurants Business


Restaurant Promotion Ideas # 40 – Literally Drive Customers to Your Restaurant

The resort that I am presently attached to, just purchased a mini bus. To transport their guest as well as employees to and fro the resort. Of which I felt could also benefit my restaurants too. So I came out with a special package Specially for Corporate Companies to dine in my restaurants. Besides Menus and Beverages, we also provided transportation from their office to the resort. This is for a group between 20 to 35 person, we will pick them up from their company or office in our bus. As well as send them back to their office. We plan to do this during the lunch period, which is generally very slow for us. So this will bring some incremental revenue to us. Since the bus is equipped with a karaoke system we let the group use it. Just to pass the time away and let them to have some fun. We also served refreshments on the bus. This is to give the guest customer a VIP feel. By doing this we managed to capture some business from companies that were quite a distance away, on days that is normally slow. Click here to know more Restaurant Promotion Ideas # 40 – Literally Drive Customers to Your Restaurant

Restaurant Promotion Idea # 41 – Make your New Year party Memorable to keep them coming back.

New Year’s Eve day, is an opportunity to let your hair down as well as party with friends. There are lots of reasons to celebrate New Year’s Eve. You can say to celebrate a fantastic year thats passing. Or perhaps you can say goodbye to a not so good year and hope the coming year will be better. Most people will start searching for party venues early. Thus begin early to promote your restaurant or bar to be ahead of the rest. Get your entertainment plan early. Cause this is when the good entertainers get booked early. Make sure you have enough staff as well as beverages. Do you need to have any special food? Pretty much everything in place, you still need to plan some activities to make your New Year’s Eve party even awesome. So people will come back next year and the following year. Here are some ideas on how to amp up your party. Some I have carried out and some I am going to try. Read more here Restaurant Promotion Idea # 41 – Make your New Year party Memorable to keep them coming back.

Restaurant Promotion Ideas #42 – Let others Promote your Restaurant with Car stickers

I noticed some unique car stickers on car windows from Starbucks and 7eleven. This got me thinking that it is a great advertising avenue for my restaurants. Cause cars are moving around, so you got a free promotion billboard moving around your city. So if your sticker unique as well as eye catching, people notice your logo. Make sure you put your address on it. In cities, there is traffic jams and also massive parking lots. So people will have time to take down your number or your website address. Restaurant Promotion Ideas #42 – Let others Promote your Restaurant with Car stickers

With that I would like to you all our readers a Happy New Year and may 2016 bring you wealth, health and prosperity.


Restaurant Promotion Ideas # 40 – Literally Drive Customers to Your Restaurant

How Free Transport to your Restaurant will help increase your Revenue

4055 A and A Limousine

Image licensed by Creative Commons


The resort that I am presently attached to, just purchased a mini bus. To transport their guest as well as  employees to and fro the resort. Of which I felt could also benefit my restaurants too. So I came out with a special package Specially for Corporate Companies to dine in my restaurants. Besides Menus and Beverages, we also provided transportation from their office to the resort. This is for a group between 20 to 35 person, we will pick them up from their company or office in our bus. As well as send them back to their office. We plan to do this during the lunch period, which is generally very slow for us. So this will bring some incremental revenue to us. Since the bus is equipped with a karaoke system we let the group use it. Just to pass the time away and let them to have some fun. We also served refreshments on the bus. This is to give the guest customer a VIP feel. By doing this we managed to capture some business from companies that were quite a distance away, on days that is normally slow.

There was a small resort in a popular hilltop destination in Malaysia, whose owner owned a stretched limo. Like any other resort destination, business was seasonal. There were days when the resort was really quiet. So what he did was create a package for a group of 6 persons. This package included 3 rooms, daily breakfast as well as daily dinner. The catch to the package was that you will be driven to the resort in a|inside a stretched limo. With that he managed to get some business and also publicity as there were very few  stretched limo in my country.

So if you don’t have any transportation, work with a local transportation company. I am sure they will be willing to join it. They will also be slow on weekdays. Its will be a WIN WIN situation.


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The Benefits of having a Take Away Counter in your Restaurant

Restaurant Takeaway CounterRecently I mentioned that I added a take away counter in front of my restaurant. Which in turn gave me some incremental revenue. This particular idea is good in places where you have heavy foot traffic. Some examples are shopping malls and sidewalks. So it worked well as the resort lobby was just infront of my restaurant. Which gets busy when people check in and out.

A research done by the National Restaurant Association “nearly half (46 percent) of adults and 61 percent of millennials say an important factor in choosing a table service restaurant is the ability of takeout or delivery options” Source National Restaurant Association.

One of the benefits as as stated above is the incremental revenue received. As will be taking away food items, this won’t disrupt your turn over of tables. This will be extra revenue together with the revenue from dining in. This increases your revenue without raising the operation cost much. You don’t even the need to expand your restaurant. You need a staff to man the counter and also a small counter space.

Another benefit is that if the people that are taking away the food likes the food. They may dine in. Because the one thing that will bring customers back is your food. Should you offer delicious takeaways, then this will entice them to come back for more plus they might even dine in. Which means you have to make certain that the food on display is fresh as well as delicious. Additionally ensure that your counter is lit and signs are visible. And don’t stinge on packaging, get some high quality and designed packaging. If you have the budget, create unique packaging that will make your restaurant stand out above the rest. I like the packaging from a bakery shop shown below. Unique and has the menu of the other products on it. Serves two purpose as a packaging as well as a flyer. Add some new items to keep your customers interested in your takeout counter. Keep the popular ones. Take a look at how the big boys such as Kentucky Fried Chicken, McDonalds, Pizza Hut do it. They are changing their specials but keeping the favourites.

One more benefit of having a takeaway counter is to sell your desserts. Put a takeaway counter by the cashier counter and visible to the dining area. Add some scrumptious looking desserts. Some customers might not have dessert in your restaurant after their meal, they might be full. If you have packaged desserts to go they might take some home. To have later with their favourite hot beverages.
As with any kind of business you need to look for new ways as ideas to get incremental revenue. Do visit my other post in this Restaurant Promo Ideas website for more ideas. Hope it will be of great help to you.

Here’s an interesting article on people who benefited from having a takeout window. Happy reading Windows of opportunity: how takeaways got posh


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