F&B Article :- The Instagram advantage: Seven rules for putting this super-visual tool to work for you

In recent years, I’ve discovered that scrumptious looking photographs will entice people’s buying decision. If you follow most Restaurant Marketing Sites lately, they usually advocate the use of photo sharing sites. Some examples are Twitter, Instagram, Pinterest, Facebook and even Snapchat. Make use of photos throughout your website as well as the social media sites. Beautiful photos are generally and reshared around the internet. All off which will attract new customer to your restaurant.

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5 Ways to Plate your Food like the Masters

An old friend of mine called me the other day. This individual was opening a restaurant. A restaurant with Malaysian Eurasian cuisine. Something his mom or grandmon used to cook at home when he was a kid. Much like most home cooked dishes, mothers were only concerned about the taste. Not too much into presentation. He recently got a good cook in terms of flavor but bad on presentation. So he asked me to help him to plate some of his dishes to make it visually appetizing. As the saying goes “People eat with their eyes first“.

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F&B Article :- 5 Tips to Market your Restaurant with Pinterest

My mentors and coaches in the restaurant business have constantly reminded on this advice. “People taste first with their Eyes” and “First impression Counts”. What they mean is that, eventhough your food is tasty. If its not pleasing to the eye, then people will avoid it. That is why we have to pay extra attention to our food and beverages photos. Photos must be enticing. I have found that by putting posters with beautiful food pictures in front of the outlet. I sold alot of that item. So now I have posters of my dishes and when the item moves slow, I put out the poster.

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