20 Ideas for Restaurant Marketing



Any marketer can tell you that you not only need to find new customers, but you need to increase sales to your current customers … you need them to come back regularly, to bring their loved ones to eat too, to recommend you to their friends, and to spread the word that you serve the Best _______ in Town!
Here are 20 Ideas for Restaurant Marketing that will deepen your relationship with your current customers and help you entice the new ones to keep coming back for more.
Utilize the power, reach and low cost of social media … especially Facebook & Twitter.
1. Today’s Specials: Let your customers know that they can easily find out the daily specials on your facebook page or via twitter … no need to call you and ask. If you have a live facebook and/or twitter stream on your website, then the special will automatically show up there too.
2. Menu Changes: An easy way to let your customers know that you’ve changed things up and keep them in the loop.
3. Chef’s Tips: Become a resource for your customers and help them out in their own kitchen with tips on time-saving, food freshness, food prep, complimentary food combos … whatever your chef can dream up that might be useful information. Have a Weekly Recipe for home cooked meals that you promote via your blog and social media.
4. Social Only Discounts: Reward your customers for interacting with you via social media and offer them exclusive discounts with the proper code that was posted/tweeted. Make sure you put something like: Today Only, This Week, 48 Hours, etc.
5. Online to Offline Social Gatherings: Invite groups from Facebook and Twitter to have real world socials at your restaurant … be sure to get all their facebook names and twitter handles so you can thank them for hanging out at your place afterwards. Be sure you give them one of your social-only discounts too.

 

 

Read the other 15 more ideas here 20 Ideas for Restaurant Marketing

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Unique Selling Proposition with Afresco Dining

Adding an Alfresco Dining to draw in Customers.

Other then the food or beverages served in the restaurant, you also need look into the Unique Selling Proposition of your restaurant. Unique Selling Proposition is why customers choose your restaurant over your competitors. One way is to add an Alfresco Dining Area.
Grand lexis 3Adding an alfresco dining area is a great way to increase seating for any busy restaurant and is also a great unique selling proposition to draw in customers. The term “alfresco” comes from an Italian word meaning fresh or open air. I am not sure what is it about an open air dining area that it adds elegance to any dining experience. People also believe that food eaten outdoors taste better. Maybe it’s the sunshine and warm breeze that creates a “I’m on vacation” feeling,

As Malaysia is blessed with warm weather throughout the year, outdoor dining is a favorite option among diners especially from people cooped up in the office 5 days a week. This is the reason that I have setup an outdoor dining area on the roof of the hotel that I worked. The Roof Top Restaurant has a great view of the sea especially when the sun sets. So much so that I have added a special sunset happy hour with beers at a special price. I have even purchased two coin operated binoculars so people can look out into the sea.

If your place has a great full moon view on the sea, you can do what I did in Cherating which was have a full moon happy hour. The full moon nights are really beautiful as the moon lights up the sea. What I did was look at the Chinese calendar which is quite easy to get in Malaysia. From there you will get the dates of when the moon is at its fullest. As we had quite a number of long stay guests who normally stayed a week, we put into their rooms that there will be a beautiful full moon in three days time. So on the full moon nights we opened the pool bar which was near the sea, played light instrumental music and served beverages and bar snacks. There were a quite a number of people just sitting having drinks and enjoying the moonlight. Entertainment is provided by mother nature and its free.



Here is an article on an outlet that has benefited from having a Patio in their establishment, Patio investments pay off for Crave, Psycho Suzi’s

Here’s great another article on 4 Ideas to Boost Patio Business

How to Open a Restaurant in 8 weeks in Malaysia

Product How to Open your Restaurant in 8 weeks
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Starting a restaurant looks very lucrative simply because people generally love to eat and we eat out lot..!! Asians are some lucky lots who can afford to have breakfast, lunch, tea, dinner and supper without having to know how to cook and without poking huge holes in our wallets. Eating out is part of our culture. We eat out all the time.

This explains the numerous restaurants, cafes, warungs, bistros, or kopitiams in almost every corner of Asian countries. It seems like everyone knows and wants to open a restaurant. You don’t need to be a chef to open a restaurant. In fact, most restaurant owners can’t even cook.! Many are politicians, singers, actors, models, housewives, retirees, businessmen who love food or even foreigners who want to introduce food from their homelands. While anybody can open a restaurant, it takes a trully hardworking, dedicated and discipline entrepreneur to open and operate a successful restaurant.

Here is a detailed step-by-step ebook to guide you in planning your finances, obtaining necessary licenses and opening your first restaurant in Malaysia

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Restaurant Promotion Idea # 19- Restaurant Happy Hour Specials

Happy Hour Specials in Your Restaurant

happy hourWhenever you say “Happy Hour Specials”,  the very first thing that comes into everyone’s mind is usually Happy Hour at Bars or Pubs. My boss mentioned that there was a Wet Market in Selayang, Malaysia which has all sorts of seafood. Some which is imported. He was going on and on about the how fresh the seafood was, so much so that a few Chinese Restaurant opened around the wet market. You can  acquire whatever seafood you like bring it to the restaurant and they will| prepare it to your preference with some charges. My boss said that this wet market even had Happy Hours Specials when seafood is sold at a certain time at discounted prices. So that got me thinking if a seafood market can do Happy Hour Specials, why not do this for my coffeehouse.

The breakfast, lunch as well as dinner is normally very good. We have another meal period, snack that is between lunch and dinner that is sluggish.  Therefore we are left with an empty restaurant,  along with staff standing around. This is also the time when people arrive at the resort. What we did was prepare “Restaurant Happy Hours” posters and flyers to put in the room highlighting that two main course sections was 30% off between 3. 00pm to 6. 00pm. We even put it on our Facebook page. The poster was placed at strategic locations within the hotel.  Even though we did not receive a full restaurant during the snack hour every day, we managed to boost the revenue for that meal period, thus increase our restaurant’s profit.



We even did this particular strategy for our karaoke lounge, taking in consideration that the early hours are slow. We created a two pricing strategy throughout the day. The earlier part of the day, the price was cheaper for the first 6 hours, after that I went to regular prices. With this we manage to market the karaoke the whole day.

Coffee Shop Secrets


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There are some people within the coffee shop industry who have not been telling the truth about how much it actually cost to open a coffee shop or open a coffee service business. There are two reasons for this.

1. They are trying to sell you something. Either some really expensive equipment, or some expensive consulting.

2. “They” don’t want to create more competition for themselves (ie, other coffee shop owners).

Wayne Mullins a former co-owner of two successful coffee shops have written this e book called Coffee Shop Secrets which is designed to walk you through the entire process of opening a coffee shop

Coffee Shop Secrets is not for people who think they can sit on their couch and have a coffee shop magically open for you. Opening a coffee shop is work! But Coffee Shop Secrets will guide you straight through the process with the fewest possible mistakes (saving you money and your valuable time).

To know more or purchase Coffee Shops Secrets, please CLICK HERE

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8 Tips For Successful Restaurant Marketing



Effective restaurant marketing is particularly important since customers are spending discretionary income. Eating out is not a requirement like paying the electric bill. You must find ways to improve revenue and get the word out to succeed in this ever-challenging environment. Below are some tips to follow.

1. Develop a signature dish
Successful restaurants have a signature dish. They develop a reputation for having the best something in town. Some have an entire line of menu items that are unique to the industry. Signature dishes are continually upgraded to prevent boredom. Many restaurants open and keep the same menu items available throughout their lifetime. Do not be one of this group.

2. Get involved with the community
Community involvement can play a huge role in promoting your restaurant. Volunteer at local fund-raising events. Sponsor a community event. Find a worthy cause and support it both financially and emotionally. Many customers seek out firms that support their local community. Make sure your restaurant is part of this.

3. Make a stand-out video
YouTube has over one billion hits monthly. Take advantage of this. Produce a video that introduces your eatery to the world. Describe why you are different. Talk about the owner’s background and why the business was started. Viewers love learning about background information.

4. Start a YouTube Channel
Start your own online channel and develop a worldwide market using links for free. Use your city’s location as a keyword to target local customers. Upload your videos to your channel. Develop a professional About page to give viewers more information about your eatery and you.

5. Send out birthday cards
Birthday cards are wonderful ways to market your eatery. According to industry statistics, birthdays are the most profitable marketing technique used by restaurants. Offer new and current customers a discounted or free meal on their special day. Some restaurants offer a free dessert instead of an entire meal. The choice is yours.

6. Offer ambiance
A pleasant ambiance makes for a fantastic promotional tool. Customers who enjoy eating in your restaurant will tell their friends, social media contacts and associates about their experience. Make certain you provide something worth remembering. Covering a wall with autographed celebrity photos is one option. One restaurant stood out by having wall-sized photos of the founding husband and wife in clear dining view.

7. Get interviewed
Use your local television and radio stations to get interviewed. Interviewing is a wonderful way to promote you and your restaurant. Have something newsworthy to share like a new dish, industry recognition, write-up in a national publication or other similar happening. Share news about an employee’s recent awards or other accomplishments. Be sure to mention your eatery’s location and contact information. The same holds true for being interviewed on your local radio station.

8. Use email
Email is a wonderful promotional tool. Optimize it by regularly communicating with customers. You can send out a short message notifying readers of a special event. You can also develop a newsletter and electronically send it out on a regular basis. Have a sign-up sheet in your restaurant and on your website. Remember you must get prior approval before sending any email communication. Include coupons for special deals that apply only for email list members in your email.

Restaurant marketing involves creativity and consistency. Do it properly and watch your customer base grow.

Amanda Cusack is a Technology and Business writer, who offers her perspective on everything from strategy to the latest gadgets, including restaurant marketing.

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INTO THE WILD: Guerilla Marketing Breaks the Mold

Importance of planning in restaurant business or any business.



Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year employed guerilla marketing beautifully with dynamic promotions utilizing 3D projection mapping, bagvertising, interactive billboards, rainvertising and ambient advertising.

5 amazing guerilla marketing campaigns in 2011

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