I have always worked in Beach Resort geared to families. I am always on the look out for ways to draw in families to dine in my} outlets. Marketing to families are a different ballgame. You have to attract the kids first. So our busiest business comes during the school break when families go for holidays together. Marketing to kids is very profitable nowadays but you have to do it properly.Read more
Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our promotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.Read more
Restaurants are slow to jump on the social media marketing band wagon. This is cause some are not tech savvy or don’t have the time. They are too busy with the day to day running of the restaurant. And feel its a waste of time to sit infront of the computer. But marketing strategies have changed. Now people look for a restuarant on the social media. They look a restaurants that they found on their friends Facebook page or even on Twitter. Here is an article on the Fast Casual Website that list 10 Fresh Restaurant Marketing Ideasfor 2016. Which mainly revolves around the social media. Below is an excerpt from the article. If you would like more then click on the link belowRead more
Starbucks stores are meticulously designed to make customers stay longer, buy more, and return for another visit.
From the lighting to the ordering counters, everything in the store has a specific purpose.
In a Bloomberg video, reporter Sam Grobart points out five of the most common design tricks that Starbucks employs.
Loyal customers love to keep up-to-date with their favorite establishments. Restaurants have the unique opportunity to communicate with their customers via newsletters. They show your customer base that care about your employees and customers to go above and beyond when it comes to communications.
First and foremost – decide whether you should implement a hard copy, email version, or both! You can repurpose content across multiple platforms. Have in-house copies for customers to snag on their way in our out of your restaurants. Ask loyal customers if they would prefer to receive an exclusive e-newsletter with special coupons or perks.