How to Market your Menu

So you have created your restaurant menu, now you have to market it. You have to let people out there know about your menu and your chef. You need to create a buzz and you need to keep advertising even though you have been long in the market. You might think that you are already well known but with all the new products flooding the market these days, customers might miss you out. That’s why big brands like KFC, McDonalds and other fast food chains spend millions on advertisements yearly. Eventhough people know them. Below are some ways that I use to promote my menu. Hope its of some help.

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Restaurant Promo Idea #14- Repeat Business with Balloons

Recently I joined a family resort as the head of the Food and Beverage Department. As with most businesses, we are always looking for ways to enhance our customers experience thus bringing in repeat business. In my previous post “Restaurant Promo Idea #13-Promote through Kids”, I’ve mentioned that kids choose 50% of restaurant visits and according to a recent study 75% of parents consider their kids preference when choosing a restaurant.

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Restaurant Promotion Idea #13-Promote through Kids

Did you know that kids choose 50% of restaurant visits and according to a recent study 75% of parents consider their kids preference when choosing a restaurant. This is the main reason why most fast food restaurants target their advertising at children and students. One excelent example is the McDonald’s “Happy Meals”. Their gifts are much sought after by the young and the young at heart. Promotions targeted at kids don’t have to be expensive, there are a lot of cheaper ways to promote through the kids and you don’t need to give them a toy too. Below are some of my suggestions and a few that I have tried.

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Restaurant Promotion Idea # 12:- Promotional Letters

Towards the end of the year, most schools will organise Annual Dinners and Gatherings. They normally start looking for venues to hold their dinners. I was thinking of ways to give them our menus and prices to get them interested and also to show them that our prices are affordable. I normally try to visit the Headmaster or the President of the Parent Teacher Assoociation. But this was not always possible as most of them was always busy and some had classes to teach.

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Restaurant Promotion Idea # 9- Postcard Promotion

When I stay in hotels, I’ve noticed that most of the hotels give out a postcard or two in their rooms for their guest to mail to their friends. They normally put pictures of their buildings or their interiors on it. I feel that this is also a great promotional tool for a restaurant too. You can create Postcards with photos of your restaurant’s signature dishes on the front and put it at the entrance of your restaurant where your customers can take it. They might mail it out to their friends and family or keep it as a souvenir. When they mail it out, they will be promoting your restaurant for you.

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