20 Ideas for Restaurant Marketing



Any marketer can tell you that you not only need to find new customers, but you need to increase sales to your current customers … you need them to come back regularly, to bring their loved ones to eat too, to recommend you to their friends, and to spread the word that you serve the Best _______ in Town!
Here are 20 Ideas for Restaurant Marketing that will deepen your relationship with your current customers and help you entice the new ones to keep coming back for more.
Utilize the power, reach and low cost of social media … especially Facebook & Twitter.
1. Today’s Specials: Let your customers know that they can easily find out the daily specials on your facebook page or via twitter … no need to call you and ask. If you have a live facebook and/or twitter stream on your website, then the special will automatically show up there too.
2. Menu Changes: An easy way to let your customers know that you’ve changed things up and keep them in the loop.
3. Chef’s Tips: Become a resource for your customers and help them out in their own kitchen with tips on time-saving, food freshness, food prep, complimentary food combos … whatever your chef can dream up that might be useful information. Have a Weekly Recipe for home cooked meals that you promote via your blog and social media.
4. Social Only Discounts: Reward your customers for interacting with you via social media and offer them exclusive discounts with the proper code that was posted/tweeted. Make sure you put something like: Today Only, This Week, 48 Hours, etc.
5. Online to Offline Social Gatherings: Invite groups from Facebook and Twitter to have real world socials at your restaurant … be sure to get all their facebook names and twitter handles so you can thank them for hanging out at your place afterwards. Be sure you give them one of your social-only discounts too.

 

 

Read the other 15 more ideas here 20 Ideas for Restaurant Marketing

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Restaurant Promo Idea #14- Repeat Business with Balloons

Balloon Giveaway To Kids




Recently I joined a family resort as the head of the Food and Beverage Department. As with most businesses, we are always looking for ways to enhance our customers experience thus bringing in repeat business. In my previous post “Restaurant Promo Idea #13-Promote through Kids”, I’ve mentioned that kids choose 50% of restaurant visits and according to a recent study 75% of parents consider their kids preference when choosing a restaurant.
So we added a few things like a corner in the breakfast buffet, food ideal for kids like oatmeal porridge, fish fingers. All kids love balloons, so we have incorporated some balloon giveaways in our restaurant. Below are two ways we used balloons to enhance our customers experience, thus bringing in repeat business.

Give out balloons

Most hotels and resorts in Malaysia include breakfast with their room. Ours is one of them. As most families will come for breakfast especially on weekends and public holidays, we took this opportunity to capture the kids. What we did was to have one staff go around giving out colourful balloons on sticks to the kids. The balloons had our logo on them. Kids was happy (I noticed all kids love balloons, my son included) and the parents was beaming. And balloons don’t cost much. You can also go a step further by putting in lucky draw vouchers in the balloons. The kids can pop the balloon and claim a prize at the cashier. Prizes can be toys or games for the kids. Have some extra empty balloons on standby cause some kids would rather not lose their balloon. You can give them a replacement one after they pop theirs.

Balloon Sculptures

For dinner which was not packaged with the room, we had to use a different approach. We got a Balloon Sculpturing Tutorial CD, practiced and learned balloon sculpturing. We set up a team of staff that knew a few balloon sculptures. So when the dinner crowd started dining, what my staff would do is go around from table to table making swords or balloon animals. The kids was so happy and it was fun for us too. They will surely remember us as a place that gave them balloons during dinner. And when their parents ask where would like to have dinner or stay they will sure to suggest our place cause of the happy memory they had. An easy balloon sculpture to learn and make is sword balloons and its a big hit with everyone, especially the kids.
You can search for balloon sculpturing tutorials on youtube, but if you don’t want the hassle of searching just do like what we did. Purchase a video cd. One such site selling this is www.balloontwistingwithsam.com. If you don’t own a restaurant, you can also learn balloon sculpturing and be the life of any kids party.

 

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Low Cost Restaurant Marketing Ideas

Low Cost Restaurant Marketing Ideas

by David Archer


Sales are down, you’re short on cash, and now you want to do some marketing to build guest counts. The problem is that sales are down, and you’re short on cash. What’s a restaurant owner to do? It’s time to visit the list of low cost restaurant marketing ideas.

The following are some low cost restaurant marketing ideas that can help get your guest counts moving in the right direction.

Crowd Marketing

– Sit down and make a list of where crowds gather in your town. When you stop to think about it, the list can become large… Professional Sporting Events, Concerts, Parades, High School Games, Political Rallies, Parks on Sunny Days, Shopping Malls, etc. The front door approach to market to these crowds is to approach the organization that plans the event and become an official sponsor. This often requires an investment of hundreds or thousands of dollars. With limited funds, you’re looking for the back door method to reach these crowds. Put together a street team of employees or hire the local church youth group who are trying to raise funds. Place your marketers on the sidewalks outside the event as it ends. They pass out flyers, brochures, menus, or coupons that will direct the people to come to your restaurant. It’s a personal contact with potential customers, less expensive than official sponsorships, and often far more effective.

Social Marketing

– Tap into the power of the internet with social marketing. Everyone says ‘word of mouth’ marketing is the most powerful kind, and ‘word of mouth’ is now digital. With Facebook, Twitter, and other social networks, people are connected now in ways they never have been before. It’s not unusual to see friends lists of 500 to 1000 other people. Then they join groups that can number up into a million users. Find a reason for these people to start talking about your restaurant, and you’ll get massive exposure for very little or no investment.

Fund Raiser Nights – Drive traffic by holding a ‘percentage of the sales’ nights at your restaurant. For example, the high school band is raising money for a trip. You offer a certain percentage of the sales on a Tuesday night for their fund raising. They in turn distribute flyers to the whole school plus family, friends and relatives to drive traffic on Tuesday so they can raise more money for their cause. It works best to do this on your slower nights, so you have plenty of capacity and aren’t turning away customers or missing sales you would have had anyway.

Bounce Back Coupons – Your current customers are a great target group to try to increase sales. Just give them a reason to come back sooner than they normally would. Maybe it’s a coupon that’s only valid for the next seven days. Or if you are open in multiple dayparts, at dinner you give away a coupon valid for breakfast, and at breakfast give away coupons valid for dinner. Not only can this increase your guest’s frequency, it may open them up to visit you at a whole different daypart than they ever had before.

For more marketing ideas by David Archer, download the step-by-step marketing manual, Restaurant Marketing Secrets
David Archer has 15 years experience in the restaurant marketing industry, directing marketing for chains of 100+ units, both within the pizza industry and the family dining/casual dining categories. His experience includes stints in the broadcast industry as well as the print industry, making for well-rounded knowledge of all aspects of day to day marketing.

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