14 Valentines Day Marketing ideas



Since Valentine’s Day is the second most popular holiday (after Christmas) for gift giving, what special marketing events or ideas do you have for celebrating it? Don’t just limit your marketing to Valentine’s day, have specials and discounts at least 1 day before and after (or how about the whole week!).

Read the article here to find out more 14 Valentines Day Marketing ideas

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Restaurant Promotion Ideas # 29 – Valentine Specials

Some Restaurant Promotion Ideas to Increase Revenue on Valentine Day

 

Valentine

Licensed by Creative Commons

Valentine’s Day, the single most celebrated celebration in the world and is also the second busiest holiday for restaurants. Its not a public or work holiday in any country that I know off. But its an important holiday to pay attention to especially if you are in the restaurant business. Here are some statistics taken from Retail Advertising and Marketing Association on consumer spending habits on Valentine’s Day. This is to give you an idea on the importance of promoting Valentine’s Day.

– Average spending is $13.19 billion

– Percent of consumers who celebrate Valentine’s Day is 61.8%

– 34.6% of those celebrating Valentine’s go out for dinner.

 



Combine this statistics and the fact that Valentine’s falls on a Saturday in 2015, you will have money practically falling from heaven if you properly market your Valentine’s Day Specials. Below are some Restaurant Promotion Ideas that you could use this Valentine’s Day

 

 

Host a Facebook Valentine’s Day Contest

Running a contest is a fun way to get people into your restaurant. People love winning something. Here are some ideas on contest that you can hold using your Facebook account which is very cost effective. Hold a “Why I am so in love with my other half” picture contest. With the picture with the most likes will receive a bottle of wine when they dine at your restaurant. Please click here to have other Facebook Contest Ideas, Share the Love: 14 Last-Minute Valentine’s Day Facebook Contests [Infographic]

 

Sell Extras

Upsell, add add-ons. People are normally very generous during this kind of special event and they normally would like to impress their other half. Create special desserts, cute chocolate boxes, candies that the customer can purchase for their loved ones. Make sure its memorable and is seen to be of value for their money. You will surely increase your revenue by a few more dollars. After all, Valentine’s is only a one day event. So you need to get whatever sale that you are able to get.

 

Target Families

Don’t only think Valentine’s is just for couples, you can make Valentine’s a family affair. Do a Brunch on Valentine’s Day where the kids can join in. Give out little chocolate or sweet boxes to the kids and moms. You could even set up in a corner special Arts and Craft table where the kids can make Valentine’s Day cards or gifts for their parents. Your restaurant will be booked with couples for dinner and its already decorated. So just open for lunch and you will have additional revenue.

 

Partner with a Local Business

Work with local business to come out with a special packages where both of you gain. You can partner with a local hotel or inn to come out with a dinner and room package. Maybe with transportation from the hotel to your restaurant. You can also partner with a local tour agency and created a package where the guest goes for a romantic river cruise, only then they come for their dinner. You can even partner up with a spa to come up with a spa package for two that includes dinner. The list is endless. There’s the candy store, florist and jewelers that you can partner up to.

 

A Cupid’s Corner

Nowadays for any special event, I like to create photo booths to suit the event. This is so people will take photos to remember the great time they had at our place. If its within your means hire a professional photographer, get their contact information and send them copies of the photos along with a special discount for having their Valentine’s at your restaurant. Another way is to get one of those portable photo printers that can support memory cards or using bluetooth technology. The customer can take photos using their mobile and later you can give them the option of printing their favourite or their partner.

 

Show your Customers You Love Them

Valentine’s is also a perfect time to show your customers you appreciate their support. You can give them special coupons for discounts by email. They just need to print and redeem at your restaurant. Visit your most loyal customer at their office or house with a large box of chocolates or flowers. Bring a cameraman and record their surprised and with their permission post the pictures on Facebook.

 

Romantic Picnic Baskets

If your restaurant is located near a park, by a river or even on the beach. Any avenue to get incremental revenue on this special day is to sell Romantic Picnic Baskets. As the resort where I am currently attached to has a swimming pool in every room, I plan to sell different Valentine’s Picnic baskets. I am going to have a champagne and strawberry, one with wine and cheese and maybe one with some gourmet finger food. But you have to make sure your basket is light and most items are disposable as you won’t get them back. Start selling your romantic picnic baskets 2 weeks ahead on your website or Facebook page.

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Restaurant Promotion Idea #46 :- Christmas Cocktails Ideas


Some Christmas Cocktails that You could Sell in Your Restaurant

When most people think about Christmas cocktails they think about egg nog. But with people avoiding raw egg due to salmonella, its not the best choice. As always when I need creative cocktail or decoration ideas I turn to Pinterest. As Christmas is also for the kids, we created some Mocktails for the kids too. So here is a list of cocktails and mocktails that I havr found on the web that you could use in your restaurant or bar.

Christmas Mocktail for the Kids

Mrs. Claus’s Christmas Soda

Something fizzy and red for Christmas. This will sure be a hit with the kids. A concoction of strawberry or raspberry syrup, sprite and whipped cream. The website to go to know more is Mrs.Claus’s Christmas Soda

North Pole Strawberry Smoothie

A Christmas theme smoothie for the kids. To get the recipe please go here North Pole Strawberry Smoothie.




Christmas Cocktails for Adults

Melted Snowman Martini

A Christmas twist to the famous martini. With the snowman face, looks really like a melted snowman. I am going to use this idea for a Christmas Milkshake and will call it what else “Melted Snowman”

The website to go for the recipe is Melted Snowman Martini. 

Santa Shot

A shooter that is great as an after dinner drinks. Layers of grenadine, creme de menthe and peppermint snapps makes this beautiful drink taste like metled candy cane. The recipe can be found at Santa Shot Cocktail.

White Christmas

A little cocktail served in a martini glass. I like how its looks with the glass rim with white chocolate and sprinkles. This cocktails also look like melted snow, in am elegant way.

Get the recipe here White Christmas Cocktail.

The Candy Cane

As the website mentioned this is a simple, sweet fun cocktails. A mixture of vodka, peppermint snapps and creme de cacao.  With a splash of soda to give a little sparkle to the drink. Visit The Candy Cane to get the ingredients.

 Happy Elf

A cocktail that any elf would love. A cocktail with all the colours of Christmas. A mixture of cranberry juice, vodka and melon liqueur. Happy Elf Cocktail.

 Jack Frost

Our Christmas theme this year is Tropical Christmas. So this cocktail is best to suit the theme. With simple ingredients like Vodka, pineapple juice, cream of coconut, blue curacao and coconut. You will end up with sweet, tropical and Christmas-y. You can get this refreshing recipe from Jack Frost Cocktail.

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Restaurant Promotion Idea #28 – Twelve Days of Christmas Promotional Ideas

12 Promotion Ideas for the 12 days of Christmas

Christmas DinnerInstead of doing just a one day Christmas Promotion, why don’t you do 12 days of Christmas Promotion Activity which will stretch until the Feast of Epiphany. The more days you do a promotion, the more revenue you will receive for your restaurant. To make it more fun, work around the 12 Days of Christmas Lyrics. Here are 12 days of creative promotional ideas that I’ve found along the way.

On the first day of Christmas – my true love sent to me:
A Partridge in a Pear Tree

Gift Cards

Give out Gift cards with future discounts or free gifts to all customers visiting your restaurant on the first day of Christmas. You can give out discounts, free gifts even services from other companies like a manicure, car wash vouchers. The list is endless. Print out different gift card vouchers, put in a nice Christmas Theme Envelope, place it at your cashier counter. So when they pay the bill they can draw their lucky gift card.


 

On the second day of Christmas – my true love sent to me:
Two Turtle Doves

Couple Night Out

On the second day of Christmas have a couple’s night out. Parents need a much needed rest after all the Christmas planning for their family’s Christmas event. A day when parents can relax and enjoy a nice lunch or dinner date without the children. Create a romantic candlelight Christmas Theme Dinner for two. If you are near to a daycare centre, workout a package where the daycare centre can take care of their kids while they dine. Create a menu without the turkey or other Christmas dishes, because some people get really bored with all the Christmas dishes year in year out.

 

On the third day of Christmas – my true love sent to me:
Three French Hens

Buy Three pay only for Two

Do a promotion where three people dine and only pay for two special.

 

On the fourth day of Christmas – my true love sent to me:
Five Golden Rings

Acts of Kindness

The holiday season is an especially good time to kick off a Community Service initiative for your organization. Choose a day in the week to do some community service with your staff and maybe some of your regulars or suppliers. Work together to visit old folks homes, orphanage and many more places that you can spread love. It will be a fun gathering for every one and also lift everyone’s hearts. Try to get this event in the local newspaper. Even your suppliers can get some marketing leverage when the media gets hold of this story. It’s a real Win – Win situation for all. A few days before Christmas hold a Gift Collection Booth in your Restaurant with names of Kids from the local orphanage and what they would like for Christmas. Your customers can pick a kid buy the present, wrap it up and deposit at the booth. On the Community Service Day you can go and give out the presents with the person who bought it if they want to follow.

 

On the fifth day of Christmas – my true love sent to me:
Five Golden Rings

Christmas Thank You Parties

December and Christmas is the ideal season for companies to host year end thank you parties for their staff. Large companies do it at function rooms or restaurants. Holiday parties are not only reserved for large companies, even small companies these days try to reward their employees with a holiday party. To save on costs these companies do it in their offices, here is where you come in. Create a catering menu that you can do and that is easily transported. Create flyers and give out to the companies in your vicinity. This year the fifth day of Christmas falls on a Saturday, create special packages that small companies can reserve a corner of your restaurant to do a small thank you party for their staff (if you have the space).

 

On the sixth day of Christmas – my true love sent to me:
Six Geese a Laying


50% Discount

As we are half way through our 12 days of Christmas, give out 50% discounts on selected items in your restaurant. A discount always attracts people.

 

On the seventh day of Christmas – my true love sent to me:
Seven Swans a Swimming

Before the Party Buffet Dinner

The seventh day of Christmas falls on New Year Eve. There will be New Year Celebrations in most bars and disco. You can capitalize on this by offering a before the part Buffet Dinner. You can use words like “Charge up your batteries before the party starts”, “Make sure you’re on full tank before you party

 

 On the eighth day of Christmas – my true love sent to me:
Eight Maids a Milking

New Year’s Day Brunch

The Eight Day of Christmas falls on New Year’s Day, a day when most people wake up late due to heavy partying or just want to wake up late on the first day of the year. Hold a New Year’s Day Brunch. Print flyers early and distribute around, so as your customers can plan ahead. Search the net for different brunch menus which others are doing. Mix and match to suit your clientele and location.

On the ninth day of Christmas – my true love sent to me:
Nine Ladies Dancing


Ladies Night Out

Have a special ladies night where all ladies pay half price or get a free cocktail when they dine at your restaurant.

 

On the tenth day of Christmas – my true love sent to me:
Ten Lords a Leaping

Men’s Night Out

This is for the men. Have a beer specials for men only with a special discounted price. Maybe add some dart boards or even a foosball table. If there’s live matches on, show it on a big screen.

 

On the eleventh day of Christmas – my true love sent to me:
Eleven Pipers Piping

Yahooo the Kids are in School

Check your calendar. Most schools will start during the first week of January. Most parents will be relieved as they had to endure a whole month of their kids and is happy
that school starts. Have a special buffet for parents, especially if you are near to a school. Parents can drop by for lunch after they drop off their kids.

 

On the twelfth day of Christmas – my true love sent to me:
12 Drummers Drumming

 Year End Gifts

On the last day of the 12 days Christmas Specials, why don’t you thank your customers for a great year and also build rapport for future business. Homemade gifts are great as it shows the customer how valuable they are as you have taken a lot of thought into preparing the gifts. Here are some gift ideas that you can try Restaurant Promotion Ideas # 27 – Year End Holiday Gift for your Customers

Christmas can be a big profit driver if you do it right and the results of building holiday revenue can spill over far into the new year if you do a great job of impressing existing and new customers of how great your restaurant is and how much they will want to come back again soon.

 

 

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Halloween Preparations for your Restaurant

Some Halloween Articles to prepare your Restaurant for a Spooky Night

According to the National Retail Federation website, Halloween is gearing up to be the fastest growing consumer holiday.

“Consumers will celebrate the holiday in many different ways, but topping the list of planned activities is handing out candy (71.1%), while others will decorate their homes and yards (46.7%), and dress in costume (45.8%). One-third of Americans will be throw or attend a party (33.4%), which is up from last year (30.9%). ” Record Number of Americans to Buy Halloween Costumes

Restaurant Promotion Idea #15:- Halloween Specials

Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being promoted by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our ipromotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.
Read More Here :-Restaurant Promotion Idea #15:- Halloween Specials

 

Restaurant Promotion for October – Fun & Scary Halloween

October is the month to hold fun as well as scary promotional activities in your establishment. Its Halloween month. Host a Halloween bash in your bar or restaurant. If you are managing a restaurant come out with seasonal specialties such as Pumpkin Soup, Apple Cider Stew and so forth. Redesign the items by adding some gore into it. Send out free invitations to your regulars. Come out with humorous eye catching flyers. This year I am developing a doorknob flyer shaped like a white ghost and I will hang it on our room guest doors in the afternoons. This will certainly catch their attention when they return to their rooms in the evenings.

Read More here;- Restaurant Promotion for October – Fun & Scary Halloween


 

Inexpensive, Tasteful and Easy Halloween Decoration for your Restaurant

In my Halloween Promotion Idea Article a year ago, “Restaurant Promotion Idea #15 – Halloween Specials”. I pointed out that there are a plenty of Halloween Home decorating tips in the World Wide Web that you could use in your restaurant or pub. These days my favourite site for searching decorations is Pinterest. Merely go to their search bar and type your search keywords and press enter. What’s great is that Pinterest only displays the featured picture therefore its easy for you to skim through. Click on the picture you desire and navigate to the website. For me I save most of the interesting web page in Pockets, so as I can go through it later. Below are some sites of which I have found really interesting and I am going to make use of some of their ideas cause they are simple to do as well as inexpensive.

Read More here:- Inexpensive, Tasteful and Easy Halloween Decoration for your Restaurant

 

 

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