Restaurant Promo Ideas # 23 – Five ways to Market the FIFA World Cup

Revenue Increasing Ideas during the FIFA World Cup

fifa-2010The FIFA World Cup is played once every four years and this year in 2018 the World Cup will be in Russia beginning June 2018. There will be millions of fans in every country on the planet following their favorite teams. A written report in the Nielsen website, around 111. 6 million U.S people watched at least 6 minutes of the 2010 World Cup on English as well as Spanish language networks, based on an analysis by the Nielsen Firm. The figure is a 22% increase from the 91.4 million U.S. viewers during the 2006 World Cup. You can view the full report here. 2010-world-cup-reaches-nearly-112-million-u-s-viewers

These people, the fans will also be seeking venues to watch their favorite team in action along with their buddies. Reason being its more enjoyable watching as well as cheering along with others than just watching in your own home by yourself. So screening The World Cup in your restaurant or bar will definitely boost your revenue.
You can add numerous television and also a large screen however you still need to do things differently from the rest in order to bring the masses in. Here are some methods on how you can market the World Cup as well as run specials that are lined up with the game schedules.



1. VIP Private Screening

The current resort that I am attached to features a few Private Karaoke rooms. So what I intend to do is to run the sports channel cable connection to the Television in each Karaoke room and offer the room as a private viewing venue for the World Cup. Now my customers have three private rooms to watch their favorite team with their friends. And me I just added another Unique Selling Proposition for my KTV Rooms.

2. Support Your Team Specials

Offer special discounts if your customer comes wearing the jersey of their favorite team that is playing. Another version is to give out a free drink if your customer’s favorite team scores a goal. The catch is the customer must be wearing the team’s jersey. You need to hang up a few pictures or even current jersey worn by the Qualifying teams thus people know what is actually worn this season.

3. World Cup Breakfast

In some countries on the other side of the globe, there will be instances that you will receive the live matches in the morning e. g in Malaysia there will probably be a few matches at 9. 00 am. You can take advantage of this situation and run a World Cup Breakfast. Have a special set at a special price. Or even do a small buffet breakfast. Advertise that you have this breakfast and also a big screen to watch the World Cup.

4. Churrasco BBQ

Should the live matches be shown during the dinner hour, then hold a Brazilian Churrasco BBQ. A Churrasco BBQ is a BBQ where the customer don’t need to leave the table. The waiters moves around the restaurant with skewered meat, slicing the meat on to the customer’s plate. Hence the customer don’t need to leave the table and he won’t miss a minute of the game. However your waiters need to be careful not to block the customer’s view when they are serving the meat. Add a bottle of wine preferably from the South American countries with a two person dining.

5. Hold Contest

You can hold Trivia Quizzes and give out prizes. Another simple contest is “Bet who will score the very first goal” in which the customers fills within15 minutes after the game starts. Some examples are “Who will score the first goal – The name of the player or the team, What is the score at the first half. For those easy answers like “Which team will score the first goal? ” you can give out something like a discount or a free drink. For the difficult answers, give out something costly or large like a bottle of wine. What you can do is have a sealed box at the bar counter and for every order of drinks, a customer will get a form to write their answers. When the result is out, open the box and announce the winner and give them their prize. This will certainly help to make the game more fun.

Sporting events hold a very dear place in the heart of many customers. Simply by letting them to join in on the fun, you will not only increase their enjoyment and send them home happy, you will also receive an increase in revenue. Do drop by for more Restaurant Promo Ideas.

 

 

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Restaurant Promotion Idea #15:- Halloween Specials

Halloween Theme Party




Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our ipromotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.

Halloween Cocktails

First of all we needed to have cocktails. A word of advise when creating cocktails for promotions, avoid using heavy juices, cream or milk. Reason being these heavy juices will make your customers full, therefore they will avoid ordering another one. Also don’t make too strong, as customers will be too drunk to order another. You can search the World Wide Web for cocktail ideas. What I normally do when searching for ideas for a promotions is to go to any site even ones that talks about how to organise Hallooween parties at home. Some of the ideas can be used or modified to suit your establishment. A great site that I happen to come across is www.endlesssimmer.com. Just click here to view it www.endlesssimmer.com.There’s one interesting cocktail called the Brain Hemmorage.
You don’t even have to purchase expensive garnishes, you can create some with simple things around. Just buy cookie cutter shaped like a ghost or skeleton. Cut thin slices of honeydew melon or other fruit that doesn’t break easily that is white or cream in colour. Use the cookie cutter to cut out shapes. Create dark red cocktails and float a ghostly garnish on top of it. The www.endlesssimmer.com website have a granish that is created from lychee, black olives and some red food colouring to make eye balls. Its really gross and simple to do. I have recently come across anothet great websitehat features 50 Halloween Cocktails. The website is 50 BOO-zy Halloween Cocktails to Get You Turnt

Halloween Decorations

There is alot of Hallooween decorations for home websites that you can use. Just choose your theme. You don’t have to do the normally ghostly house, just do something different. As our Pub had a Pirate Theme, we chose the Theme from the Flying Dutchman of the Pirates of the Carribean Series. The entrance was shaped like a scene from a ghostly pirate cave. Staff was dressed in Ghostly Pirate Costumes. We even played ghostly piped organ music. Just think what’s your theme is and search the web. You can even go a step furtherby offering a discount to anyone that comes dressed as the theme. Try this website for some ideas http://tlc.howstuffworks.com.

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Halloween Games
To add more fun to your promotion just add some fun games. Listed below are sites where you can find some interesting pub games to try. If you have an adult pub (what I mean is if your clientele are mainly adults not families), then add some games for couples to make it fun. We had a couple game where we tied a large sausage in the middle and hung it up. Each couple had to start eating at each end. the couple that finished the sausage is the winner. Another was the toilet seat toss. We put a road cone on the dance floor measured the distance and gave three toilet seat for the guest to throw into the cone. the winner is the one with the highest number of toilet seats around the cone.
Or you can also watch sme game show like a gameshow using household items “A Minute to Win It”. You can search the show on YouTube. I found it to be really interesting and simple to organise.

Halloween Flyers
I my last post Free Restaurant Templates, I found a website that has a great Halloween poster. The website is called http://www.menutemplates.org. They have a eent menu templates that you can redesign to suit your promotion. You can also add anyone that comes dressed as in a Halloween Costume will get drinks at a special price.

Theme Parties are fun to do. It also will create a buzz on the social networks when guest post their pictures or write something in their blog on the fun they had in your place. Do drop by often for more Restaurant Promo Ideas.

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Restaurant Promotion Idea #49:- Summer Promotion Ideas for Restaurants

3 Summer Promotion Ideas for your Restaurant

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Summer the hottest of the four seasons, falls between spring and autumn. The warm temperatures of summer will bring people out. Most countries especially the US have month long summer holidays. Thus most families will travel. If you are in a popular summer vacation spot. You have to come out with fun and creative restaurant promotion ideas to draw people in. Otherwise they will go somewhere else. Summertime is time for you to run a long promotion.

Here are some ways to boost sales and build your summer revenue.

1. Lower prices as the temperature rises.

Pull customers to your restaurant when the temperature rises. You can come away with great summer refreshments but if you don’t have an marketing hook. Custoners might not walk inside. Create a special discount that the customer receive $10 off any purchase of $100 when the temperature goes above 100 degrees. Put a huge termometer at your entrance with line at the targeted temperatures. Or you can also do a “Cool off. Once the temperature rises above 100, all fruit juices will be a dollar off”

Another idea, is to offer “Rainy Day Discounts” to attract customers indoors when it rains. Specially when their outdoor plans get cancelled or postponed. Create some rainy day activities in your restaurant. You can even purchase some board games to keep people entertained while they wait for the rain to stop. Advertise boldly at your entrance.



2. Sell Picnic Baskets

I’ve written in my earlier post.“Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets”, how you can boost your Valentine’s Day revenue with picnic baskets. You can create picnic baskets for summer. Add some light and refreshing food that folks may take with them to the beach or park. This will gives them the opportunity to spend more time at the beach or park. Without having to worry about lunch. You can find some food items ideas from the net. One such website to consider is.  15 Healthy Picnic Recipes 

3. Set Up a Sidewalk Kiosk

Should you be located in an area with heavy foot traffic, then this is an idea for you. Bring your products outside and place on tables to capture the eyes of customers passing by. Sell freshly squeezed juices or even refreshing salad. In my post, I have written how I got incremental revenue by setting a kiosk infront of my outlet here “The Benefits of having a Take Away Counter in your Restaurant”. Make use of a sidewalk kiosk to unload excess inventory at discounted prices. You can even use this chance to distribute flyers for lunch.

Whats your summer promotion? Share it with us in the comments space below. Summer is the best time to do a extended promotion.

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Restaurant Promotion Idea #48:- Attract your Little Customers

I have always worked in Beach Resort geared to families. I am always on the look out for ways to  draw in families to dine in my} outlets. Marketing to families are a different ballgame. You have to attract the kids first. So our busiest business comes during the school break when families go for holidays together. Marketing to kids is very profitable nowadays but you have to do it properly. As quoted in the National Restaurant Website “Recent Kidzsmart survey asked children what they like most about going out to eat with their parents. Their top answer was spending time with their family (60 percent), followed by fun (48 percent) and the food (43 percent).”. So your promotions should be geared in creating the spending time experience with parents.

Kids Eat Free

A common practice that most restaurants like to do is to give a free meal for the kids. Should you be offering a buffet, then you may offer every paying adult, the kids buffet is free. To make this work you must have some items on the buffet tailored to the kids. Or else you can even set up a special kids menu for the kids. With a lot of nicely coloured food stuff. In the event that you are only doing ala carte. then have a kids menu. For every main course, you will get a free main course for the children from the kids menu. What I did in my Japanese Restaurant was to set up 4 different bento sets. We also create a special kids menu, which will come free with every bento ordered.

The cost for the kids meal can be either taken away as a marketing cost from your earnings. Or perhaps you can do what I did, add it to the adult bento cost.

Have or Improve Your Kids Menu

To draw families with little kids, you need smaller menu designated for the little customers. If you don’t have one, start working on one. In the event that you have already one, revise it. Nowadays parents are looking for healthy options for their kids. Thus try to minimise pre process food like meat, nuggets and so on. I mentioned to reduce not eliminate. Also present the food in a fun and colourful manner to attract the kids. Actually healthy food choices artistically arranged can get the most fussy kid to eat it. Use your imagination, also you can get ideas from the net, my favourite is Pinterest.

A few points to take note. Kids dishes shouldn’t be too big. Should be colourful. And avoid oily ingredients and too much sugar.

Also your menu must be attractive. Your menu can be  a giveaway like as a colouring paper or even made into an airplane. That kids can take back or keep them occupied while their food is prepared. I’ve even created a menu which can be played like a snake and ladder game using two coins. Which kept the children entertained that mom and dad could dine in peace.



Create a Kids Corner

For our upcoming new family resort, I have recommended a little corner in the restaurant designated for the kids. You will notice this in fast food. There put little slides and a little playground. But slides and see saws might not be a good idea for an casual dining place.

What I proposed was a little area with bean bags, some story books, some educational toys and games that will keep the kids occupied. You can also add colouring activities for kids to work with. This will also keep the kids in one area and not disturb the other diners. This place should be obvious so that your customers know it exist and parents can keep a careful eye on their kids while they dine.

Kid Friendly Toilet and a Diaper Changing Station.

This is a great idea by our housekeeper. She added a diaper changing station in our handicap bathroom which was rather large. As a parent, my spouse and I used to dine at shopping malls cause it was so hard to find my kids pampers in restaurant toilets. Therefore adding a diaper changing station to your restaurant toilets can make it easier for customers with small children to enjoy their food. You should also add lower hand washing basins for your little customers.


Engage Young Guests through Interactive Activities.

If you don’t have place for kids corner, you can engage your young customers with some interactive activities. Recently when I stayed in the Legoland Hotel. The coffeehouse table was covered a large paper with pictures that kids can colour. It kept them quiet, we also joined in. After we left the threw away the paper. In previous hotel I even created a colouring book to give away. In Legoland Coffeehouse there is even a corner where the kids can decorate their own cookies. Also on high volume days you could also add a clown or a magician for the kids.

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F & B Article :- Boost Your Restaurant’s Lunch Business with These Tips

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Your restaurant is doing well for dinner. Its always full. You need to add more revenue but you can’t or don’t want to extend your restaurant. What do you do. Just add another meal period. The next best meal period if you are in a office district is lunch. Most people go out for lunch. But there are a few things you need to do to increase your lunch patronage. Lunch is a whole different ball game. People that dine want something fast and not too pricey.

Here is an article from RestauranNews.com on how to boost your lunch business. Read the excerpt below and if you want to know more then click on the link.

Boost Your Restaurant’s Lunch Business with These Tips

While their dinner and weekend business may be doing great, many restaurant owners and managers face the same challenge of keeping the restaurant consistently full during lunch hours, especially during the work week. If you are among them, here are a few ideas that will help give your restaurant the boost it needs during lunch time.


Put a twist on typical lunch items:
Sandwiches and salads are lunch time staples, but they can also get boring after a while. Try putting a creative twist on the typical lunch fare your guests could find almost anywhere. Change up the menu seasonally to feature fresh and local ingredients;throughout the year or add a unique topping to a basic burger or sandwich. Case in point: one popular burger topping is peanut butter which might sound strange but people love it.

To know more, please click on the link below Boost Your Restaurant’s Lunch Business with These Tips

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