Do Little Tournaments – Restaurant Promotion Ideas #5

Promote your Bar with Tournaments

Do Little Tournaments to promote your restaurant or your sports bar.As part of our restaurant promotion on weekends we did little dart tournaments.

We had a lounge in the hotel where I worked, that was not doing too well. We hired a band during festive holidays but people still didn’t come. Furthermore the salary of the band was eating into my profits. I noticed that customers preferred watching live football matches on the big screen than listening to the band. So I stopped the band, invested in some dartboards, bought another big screen TV and converted the whole bar into a sports bar. Business was great on weekends when the hotel was full and there were live matches. Now I needed a way to get in business on the weekdays. I found out that there were quite a number of avid darters in our area. So I organized on a bi monthly basis small dart tournaments. Below are the steps I took.

How I organised a Dart Tournament

Step #1. Decide What Prizes you Want to put up for Your Tournament
Brainstorm and decide what you want offer. Do a little research with the dart community in your area. Make sure the prizes are enticing to the darters. As for me prize money is always the favorite. But make sure the prize money doesn’t eat up your profit. What we did was collect registration fees and uses it for the prize money. How we did it was to divide the collection, where the winner got 50% of the collection. The second place got 25% and the third got 10%. So if the collection was $400, the winner got $200, second got $100 and the third got $40. And the balance 15% goes back to cover whatever miscellaneous expenses you spend. By doing this you don’t have to fork out a lot of money. You can also get sponsors from your suppliers.

Step #2. Tournament Promotional Materials

Now we come to promoting your tournaments. There are numerous ways. If you are using banners, make the design suits the location where you will put it up. Example if placed at the side of the road it should be short and simple, people driving will have little time to read it. Try not to use fancy fonts. As for us it was only five lines with the prize money on the side. We also created posters to put up in offices bulletin boards.

Step #3. Collect Names and Entry Fees
Start early by collecting names. With this you will be able to plan how many dart boards you need to have. You can also foresee how many days you need to run the competition. Create a form where the participants can fill in their details. Later you keep the address in the form for your mailing list.



Step #4-Organize your Tournament Bracket
After you got your marketing activities going. Now its time to choose your tournament bracket. We chose the round robin preliminaries with the best of three. To us Round Robin was the best cause every player gets a chance to play and you might sell more drinks due to it takes a long time to finish the game. Put all the names in a hat or bucket and pull them out randomly to decide who will compete against whom first. But if there is too much players than you need to split in two to three groups and play for two or three days. Order of play can either be decided by each throwing a dart at the center of the bull, the nearest being the player to throw first, or by a toss of a coin. We chose the nearest to bull.

The Outcome
Our first dart competition was a success, we received 25 participants. After deducting everything we broke even. The plus point is we managed to get additional orders of beverages and also free advertisement that we have a sports bar in our hotel. So we intend to do this tournament every two months.

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Some Ideas to Help you Market your Restaurant Effectively

Restaurant Marketing Ideas




Here are some ideas to help you market your restaurant. Reason being a lot of people have this romantic dream of owning a restaurant. But what they failed to see is that opening and running a restaurant is not easy. A study done by researchers in Ohio State University showed that up to 60% of restaurant failed within three years. You need to market your restaurant effectively to ensure customers walk in. In this blog I will share more ideas to market your restaurant.

There are several challenges that you must go through in order to succeed. There are the design aspects, the food and beverages aspects. But what I have noticed even in new hotels is the marketing aspects are normally missed out. So you have a beautiful restaurant, the greatest chef, the best wine list and so on. You need to get the word out to bring the people in. You need some marketing ideas to let the people know what’s inside. And advertising on the normal media like magazines, newspapers and even brochures are not enough. Reason being is that almost everyone is doing the same things. You need to bring customers to your place by doing something different. Cause customers are the life and blood of any restaurant. If you removed the customers from your restaurant, then you are left with nothing. So how do you bring them in? In this blog are some of ideas that I have done and also some that I have seen to be successful.

Restaurant Ideas #1. Create Teaser

This idea came from our chef, he saw a pastry franchise hanging little teasers highlighting their specials for that month around a shopping centre. Since we had a Steak Promotion coming up, we printed a picture of a cow holding a sign with words like “”Have u tried our double cut beef “. We put the cutouts at strategic places around the hotel, in the lifts, by the reception table, even at the entrance (be careful if you need to place outside, don’t get in trouble with the law). On the menu and entrance poster we placed a picture of the cow next to the picture of the dish. We received quite a number for the beef orders. Even some TV channels are captilizing on this idea. Suddenly you will see a small person or cartoon character walking across the screen highlighting what coming up or what to watch for.

Restaurant Idea #2. Doorknobs with your Specials on It

When I was working in a small beach resort. I noticed that our guest will normally spends their day on the beach or sightseeingreturning only in the early evenings. So I thought why not create something to highlight our Italian Specials that the guest will notice once they come to the room. Flyers under the door was out of the question as it might be overlooked when the guest walks in. So I created doorknobs with the Italian specials on it. So every afternoon we went around and hung the doorknobs so when the guest came back, they will be sure to notice the doorknob and read it. We received a lot of orders for the Italian dishes especially on the first day that we put up the doorknobs. The picture is just a sample of what the doorknob should look like.

This is just a sample of some of the restaurant marketing ideas that you could use.

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Hope this post will give you, Some Ideas to Help you Market your Restaurant

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