Importance of your Menu to Promote your Restaurant – Restaurant Promotion Idea #11

Promotion Ideas #11 – Restaurant Menu

Importance of your menu to promote your restaurant is often overlooked in most restaurants. Like I have mentioned in my Previous Post “Creating Great Customer Service Culture”, first impression counts. Remember that the entire menu will compliment the restaurant theme. If your menu is not appetizing to look at, people will have the same impression of your food. Most restaurants put fancy words to describe their food. But fancy words and fancy fonts to me can be a deterrent for people to order something different from what they know. Most people will not take a chance in ordering an item that they are not sure about or they might not like. Also avoid jargons or terms that only a few people can understand. I have seen some menus that are so beautiful like a works of art, a masterpiece but if your customers finds it hard to read then what’s the point. It’s like a beautifully painted house without any door, you can’t get in. The menu must also be easily readable, so the size of the font is equally as important as what font you plan to use. The lighting in your place is another factor to consider when choosing your characters. If your place is designed to be dimly lit, then a bright colored font will be great. Usually, dark colored font on a white or light colored paper is much easier to read. I worked in a pub where the words in the menu were luminous as the place was dark. I felt that this is a great idea.

My Menu Design

Recently in the Coffeeshop that I manage, I have added pictures of the food to our menu. I recently took up another hobby. Its photography which I took up after our owner gave the hotel a DSLR camera. Reason is he saw that with today’s technology we could add food pictures to our printed materials and didn’t need a professional to take out the photos for us. We could do it by ourselves and put in on the menu easily. By adding pictures next to the description of the food, I have noticed that the customers were more adventurous. Trying out different items. But make sure your kitchen brings out the food exactly as what is in the picture, or else you will have a lot of problems. Take mouthwatering shots like the pink area of a lamb, the juicy part of the steak. I usually use Google Image to see what other restaurants use to get an idea on how my pictures should look like. In this sense the saying “A picture says a thousand words” it’s true. A beautifully photographed picture of your food is thousand times better than all the description you can write.



The Inside of the Menu is also Important

Also pay attention to how your menu looks. If it’s old and tattered discard it. A dirty menu will also turn away the guest.

 

 

 

 

 

 

 

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Featured Resources

DOWNLOAD: Menu & Recipe Cost Spreadsheet Template

The Menu & Recipe Cost Template is a Microsoft Excel® set of spreadsheets designed to help you prepare an accurate costing for all your menu items and recipes. Once you’ve completed the setup for each menu item then all you need to do is to enter current purchase prices for ingredients you buy, then watch as each recipe and menu item is automatically updated with current costs.

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Let Customers Promote your Restaurant by Sending Postcards -Restaurant Promotion Idea # 9

Promotion Ideas #9. Using Postcards

Let your customers promote your restaurant by sending postcards. At the entrance of your restaurant, place beautiful postcards of your signature dishes or restaurant. So customers can send out to their friends.
When I stay in hotels, I’ve noticed that most of the hotels give out a postcard or two in their rooms for their guest to mail to their friends. They normally put pictures of their buildings or their interiors on it. I feel that this is also a great promotional tool for a restaurant too.

Promoting your Speciality with Postcards

You can create Postcards with photos of your restaurant’s signature dishes on the front and put it at the entrance of your restaurant where your customers can take it. They might mail it out to their friends and family or keep it as a souvenir. When they mail it out, they will be promoting your restaurant for you. Just imagine the number of people that will see your dishes cause the picture is not hidden in an envelope. A postcard passes through a few hands before it reaches its destination. And also the customer pays for the postage. Take mouthwatering shots like the pink area in the lamb or beef when you cut it. If you can afford it, get help from a professional food photographer to take out beautiful shots. Food shots is better than pictures of your restaurant interiors as I feel most people are use too seeing buildings and architecture on the postcard. So it will be just another postcard with a picture of a building. If your restaurant is part of the hotel, why don’t put photos of your signature dishes on the front and give to your guests instead of the normal practice of putting photos of your building or interiors.



Postcards as Greeting Cards

For festivals or birthdays, instead of using the normal greeting cards do something different. Do a postcard maybe with all your restaurant staff in their festive garb. You can send to your regulars a Beautiful Postcard wishing them a Merry Christmas instead of a greeting card that’s in an envelope. No matter how beautiful your greeting card is, only the one receiving can view it. But a postcard can be viewed immediately as there is no envelope to open first. You can even create a thank you postcard to send to your customer. These simple gestures will make your restaurant customers feel that they are appreciated. For more ways of making your customer feel appreciated, please go to my previous post Promoting your Restaurant through Great Customer Service
Instead of sending coupons in envelope, put in on a postcard. Most people throw away letters from unknown senders without even opening it. Whereas a postcard gets noticed before its discarded.
The back of the postcard is equally important as the picture in front. Don’t forget to put your restaurant name, address, contact details and maybe a little map. Vary your pictures, don’t always use the same ones. Don’t always do the same design, you might not know that maybe the postcards from your restaurant might be a collectors item like baseball cards.

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Some More Ideas to Help you Promote your Restaurant Effectively

Restaurant Marketing Ideas

Here are some more ideas to help you promote your restaurant effectively. Even if your restaurant have a chef as famous Gordon Ramsey or Jamie Oliver, you still need to constantly come out with ideas to promote your restaurant to attract customers to your restaurant. Even those brands like Kentucky Fried Chicken, Pizza Hut and many other fast food chains constantly come out with promotion ideas even though their restaurant are well know. Any kid this days know who is Ronald McDonald is.

Try not to use the same methods always; even Sun Tzu mentioned this in his Art of War manual around 512 BC. It goes like this “Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” Chapter VI. WEAK POINTS AND STRONG. Verse 28. Below is a continuation from my first marketing idea post.

Restaurant Idea #3. Discount Summon Flyers

Every year for the Ramadan, we do a daily buffet to celebrate the breaking of fast. One year our Hotel Manager said he wanted something different than the norm. So we decorated the coffeehouse to look like a traditional Malay Village with a buffet of local traditional dishes. As usual I search the web for ideas on ways to attract customers to our Ramadan break fast buffet. I found a blog where someone posted a crazy idea done by another restaurant, which was a flyer that looked like a police summon. That’s what is so great about the web, its loaded with information. So I created flyers to look like Police Summons. (It was not exactly the same). The summons gave the bearer a 20% discount on a single bill upon presentation of the flyer. Make sure you check with your local enforcement whether you can use this idea. As for us we did it with a road safety campaign as everyone goes back to their hometown for the Eid ul-Fitr festival. The police normally did road blocks to distribute flyers on road safety. So we were also there giving out this flyers together with their safety campaign leaflets. We also gave out mini hampers with dates and goodies in it for every ten cars that were stopped. With this we saw a 20% increase in the revenue for the buffet. Sometimes we received calls making reservations where the caller jokingly said that they were summoned.

Going the Extra Mile :-Simple way of stopping wobbly restaurant tables

In my restaurant I hate seeing pieces of serviettes, paper or coasters placed under my restaurant tables, to stop it from wobbling. If you are like me, try this simple and cheap method. Slice wine corks and place them below the legs of wobbling table. Your table won’t be wobbly, won’t have unsightly paper sticking out from under it and your guest will be happy to enjoy their meal. Keep some on standby. Customer satisfaction is another good way to market your restaurant.

 



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