Small Business Idea :- Setting Your Fresh Juice Bar

The owner of a little hotel in my area, approach me. He had this little lounge that the business was sluggish. The reason was that there was a number of competition around. This individual wanted to convert this lounge into a cafe something like Starbucks. I actually suggested a Juice Bar as another option. Purpose being a cafe like Starbucks you require experience baristas, where else a juice bar, anybody can blend juices after a little training. He loved the idea, renovations to the bar is ongoing now.
Recently there is a trend in living a healthy life style. With many people exercising and eating healthy food choices and beverages, especially juices and smoothies. People have found that the benefits associated with fresh juices are numerous. To put it briefly juicing creates liquid food, which the body can absorb easily. Juicing allows the vitamins and other nutrients in fresh fruits and veggies to be easily consumed. Folks are looking for alternatives to healthy food but without the hassle of cooking it and the limited available amount of time in the ever challenging world. Juices and smoothies are definitely the chosen alternative for a natural, healthy, fast and affordable meal option

LOCATION

There are numerous options of setting a juice bar. You can start small such as a little kiosk at a shopping mall, a food court or a tiny shoplot. You may also set up in a food truck which is a great option. ince you can try different locations to see which is the best before settling down. Look for the place where there are young people like Colleges or University, near a gym or spa or even by beach.

STYLE AND DESIGN

The appearance of your juice bar is essential. You need to be warm and welcoming so people feel at home. Therefore stay longer. Only be careful not to overdo it. I have seen cafes overdo their decoration it looks so clustered. Go around your area and see how others design their area. Sit and dine there, to give yourself a customer’s prospective. You can even source from ideas from the net with sites like Pinterest.
Showcase some of your products where your customers can easily see them.  It will show your customers the freshness of your products and act as a delicious and colourful decoration.



MENU

Prepare your juice menus. The menu must include organic and natural, healthy, fast and affordable drinks. If you can add locally produced fruits and veggies will be great. Don’t be afraid to test with different fruit and veggie combinations to come up with something that no-one else has. You could make your very own signature drink to keep people coming back. Check the competition to see what their menu looks like. If certain fruit drinks are popular, you want to have an alternative to that option. o you don’t lose customers. Surf the web for recipes, there are alot online so you don’t have to crack your head. I actually get my recipes from the net. An example is from the site below.

https://www.naturalmavens.com/8-simple-juice-recipes/

For food items, sell some salads and desserts. In the hotel cafe, I proposed to have some salads in the jar and also fruits. If you search on Pinterest, you will find alot of interesting desserts served in mason jars. We also set up a panini machine. Here we sold different types of Panini Sandwich. Click here to read my article on How to Open  a Panini Cafe

PRICING

Don’t price too high. Look around and see what your competitors are selling. Also if you are putting your juices and desserts in take away containers. Make sure you factor it into the food cost.

MARKETING

There are alot of ways you can market your juice bar. One way is to offer sample. You can put little take away cups with samples of your signature and hand out at the entrance. This great if your cafe have a good foot traffic. Another way is to bring the samples to the nearest gym or spa and let the customers there try. But get permission from the owners first.Create little passports that the holder gets a free beverage after they have purchased à certain amount. To know more of using the passport concept, visit my post at Restaurant Promotion Idea #45:-Repeat Buusiness with Unique Loyalty Program

Promote your juice bar on social media. Don’t only promote your products . Add articles related to health and the benefita of juices. Join groups that matches the healthy life style. Make sure your website is beautiful and up to date. If you have the funds, use a professional website company like Restaurant Engine below

Restaurant Website Design, The Easy Way

Professional Web Design Without Spending Thousands

The beautiful collection of website templates available on Restaurant Engine were crafted by top professional web designers who normally charge thousands for custom web design. Every detail perfectly positioned for restaurant websites to impress and attract more customers.

Restaurant Web Design, Made Easy.

See what so many restaurateurs are raving about

Get a free consultation here

 

Share

Nowadays Children decide if they want to Eat in your Restaurant -Restaurant Promotion Idea #13

Kids Rule when Choosing Restaurants



Nowadays children decide if they want to eat in your restaurant. Below are some restaurant promotions ideas to draw them in.

Did you know that kids choose 50% of restaurant visits and according to a recent study 75% of parents consider their kids preference when choosing a restaurant. This is the main reason why most fast food restaurants target their advertising at children and students. One excelent example is the McDonald’s “Happy Meals”. Their gifts are much sought after by the young and the young at heart. Promotions targeted at kids don’t have to be expensive, there are a lot of cheaper ways to promote through the kids and you don’t need to give them a toy too. Below are some of my suggestions and a few that I have tried.

Kids Eat Free

Healthy Eating for KidsThis is the most common promotion used in most family oriented restaurants. Well these days the word “Free” is what attracts people. Especially with the current economic situation, parents are looking for an affordable and fun place to dine with the family. You can do a promotion for every 2 paying adult a kid eats free. For a buffet it’s simple to do. If you are only offering the menu, then create a smaller menu for the kids. With items that kids love like burgers, hot dogs, spaghetti but make it nutritious for the parents to choose. Even fast food these days are moving away from junk food and serving more nutritious food.
There numerous books and e book in the market on healthy food and recipes for kids. One such E Book is Healthy Eating for Kids. In it there are 60 child tested, healthy recipes that is quick and easy to prepare. To go to their website, just click healthy-eating-for-kids.com

A Gift for the Kids

This takes after the Happy Meal. But instead of giving a toy, perhaps you can give something educational. A book or an educational game. But make sure its fun for the kid.

Kids Activities
For our restaurant, I searched the web for some free coloring pages. I collected a few and send to our printers to make into our very own coloring book. So when there a kid dining with their parents, My staff give out this coloring book together with a small box of crayons. Another version is to buy those large white flipchart papers and spread it on the table with a small box of coloring pencils or crayons. The kid will sure be happy and occupied; he has a large drawing paper. Another activity that will sure to make the kid remember your place is to send a few of your staff for balloon crafting. After the customer orders, he can go to the table and craft a balloon animal for the kid. This will sure to make the kid happy. You can also on a weekly basis organize face painting activities. Parents can take out photos of their kids painted face and they will surely show everyone. This is free advertisement for your establishment.

Create a Kid Friendly Atmosphere
A bright and cheerful restaurant will give parents the right impression for a place to bring their kids. Also include a special kids menu with things that kids love to eat but also make it healthy for the parents to choose from. Don’t forget the seating like high chairs and booster chair for the toddlers. In my previous post Promoting your Restaurant through Great Customer Service, I have mentioned that in one of my restaurant, I purchased a baby basket for parents to put their toddlers in while they eat. It really was a plus point with many parents. If you have a hand in designing your restaurant, why don’t add a diaper changing room. After bringing up a kid for the past three years I dine mainly in shopping complex cause they have diaper changing room nearby.

Some people may say promoting to kids is unethical but if the items you offer are has value to the parents then why not. These days kids have more say in what they want. I hope this Restaurant Promo Idea has been informative and useful for you. Remember kids have a very short attention span, so your promotion need to simple and attractive to them.

Share