Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our promotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.Read more
Based on the research by the National Restaurant Association. Father’s Day is the third most celebrated holiday right after Valentine’s and Mother’s day. They estimate that more than 50 million Americans will dine out on Father’s Day in 2013.
My friend, a chef used to joke that fathers are the ATM machines of families. When the family needs money, they will go to dad to request money. Thus it’s a good idea to create promotional activities in your restaurant for the breadwinner in all of our lives.
So you have created your restaurant menu, now you have to market it. You have to let people out there know about your menu and your chef. You need to create a buzz and you need to keep advertising even though you have been long in the market. You might think that you are already well known but with all the new products flooding the market these days, customers might miss you out. That’s why big brands like KFC, McDonalds and other fast food chains spend millions on advertisements yearly. Eventhough people know them. Below are some ways that I use to promote my menu. Hope its of some help.Read more
Restaurant Idea #3. Discount Summon Flyers
Every year for the Ramadan, we do a daily buffet to celebrate the breaking of fast. One year our Hotel Manager said he wanted something different than the norm. So I created flyers to look like Police Summons. (It was not exactly the same).