F & B Article :- The Psychology Behind Great Restaurant Design (Infographic)

The psychological aspect of setting up your restaurant.

 

A good restaurant is not only about the food. Its about the design, the layout and ambience. Setting a restaurant is more a science that beauty. What you think is beautiful might suit the people dining there. Here’s a simple inforgraphic on the Psychological Aspects of Setting Up a Restaurant.



The Psychology Behind Great Restaurant Design (Infographic)

The infographic defines major facets of restaurant design such as:

  • How colors affect our appetite
  • Which scents stimulate different behaviors
  • The three primary sections behind planning restaurant lighting
  • How acoustics can trigger certain habits
  • The strong considerations behind designing the interior

To know more please click on link below.  The Psychology Behind Great Restaurant Design (Infographic)

 

 

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F& B Article :- Restaurant or Food Truck: Which Is Better for a Beginner?

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You hàve this great idea for a restaurant or a yummy family recipe that you think people might bite into. You want to go into the food business. Like mentioned before, the restaurant business is the most challenging business to start. Majority restaurants don’t survive the first few years of opening. A cheaper alternative is to set up your food truck to try and see if your Grandma’s Recipe will go down well the people.
Here is an article on the pros and cons of setting up a food truck business as oppose to a restaurant. Below is an exceprt from the article, if you want to know click on the link below.



Restaurant or Food Truck: Which Is Better for a Beginner?

Developing your concept

So, everyone raves about your signature dish, and the desire to start your own food business has been burning for a while. Before you get started, a strong sense of your unique concept is essential.
Generating ideas will help you to focus on why you are starting a business, and it pays to take in the bigger picture before narrowing back to your strengths. The process of refining your idea will help with deciding whether you opt for a food truck or a restaurant.
This is where you should be asking yourself the big questions—such as what you’re looking for in a business. Running a business is as much a lifestyle choice as it is a career path, and the lifestyle that comes with running a food truck is very different from the lifestyle that comes with running a restaurant.
Food trucks have the benefit of mobility and moving to where the customers are; however, that also means that a lot more time is going to be spent in transit, or updating social media and chasing new catering opportunities. Restaurants might offer less flexibility, but if what you’re looking for is something with known hours and a regular customer base, then it is potentially a better choice.

Click here to know more, Restaurant or Food Truck: Which Is Better for a Beginner?

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F & B Article :- Boost Your Restaurant’s Lunch Business with These Tips

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Your restaurant is doing well for dinner. Its always full. You need to add more revenue but you can’t or don’t want to extend your restaurant. What do you do. Just add another meal period. The next best meal period if you are in a office district is lunch. Most people go out for lunch. But there are a few things you need to do to increase your lunch patronage. Lunch is a whole different ball game. People that dine want something fast and not too pricey.

Here is an article from RestauranNews.com on how to boost your lunch business. Read the excerpt below and if you want to know more then click on the link.

Boost Your Restaurant’s Lunch Business with These Tips

While their dinner and weekend business may be doing great, many restaurant owners and managers face the same challenge of keeping the restaurant consistently full during lunch hours, especially during the work week. If you are among them, here are a few ideas that will help give your restaurant the boost it needs during lunch time.


Put a twist on typical lunch items:
Sandwiches and salads are lunch time staples, but they can also get boring after a while. Try putting a creative twist on the typical lunch fare your guests could find almost anywhere. Change up the menu seasonally to feature fresh and local ingredients;throughout the year or add a unique topping to a basic burger or sandwich. Case in point: one popular burger topping is peanut butter which might sound strange but people love it.

To know more, please click on the link below Boost Your Restaurant’s Lunch Business with These Tips

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F&B Article :- The Instagram advantage: Seven rules for putting this super-visual tool to work for you

In recent years, I’ve discovered that scrumptious looking photographs will entice people’s buying decision. If you follow most Restaurant Marketing Sites lately, they usually advocate the use of photo sharing sites. Some examples are Twitter, Instagram, Pinterest, Facebook and even Snapchat. Make use of photos throughout your website as well as the social media sites. Beautiful photos are generally and reshared around the internet. All off which will attract new customer to your restaurant.



Here is an article on what to put on Instagram to fully utilized this photo sharing site.

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

Tantalize with special-of-the-day photos:We can’t over-emphasize the importance of this one enough. It’s simple, but you’d be surprised how many customers end up ordering strictly off of that picture. Likewise, this kind of effort allows you to obtain direct measurements of how well your social media effort paid off. Consider even posting photos of your specials with a call to action, like a coupon code for the special of the day. That way you have direct, quantifiable proof of your success or failure.

Sprinkle liberally with influencer marketing: Famous chef, Julia Child once said, “People   who  love   to   eat   are   always   the   best   people.” Food bloggers, then, must be pretty fine individuals and they can do pretty fine things for your brand, too. Consider inviting a food blogger in your area for a free meal. Or if they’ve already visited and enjoyed their experience, ask them to spread the news via Instagram and other social media. The best of these amateur and professional critics can boost your brand’s reputation and thus, your sales. So go online and discover which bloggers seem to know their stuff best when it comes to the food you serve.

Read more here The Instagram advantage: Seven rules for putting this super-visual tool to work for you


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F&B Article :- Celebrity chef Robert Irvine says these are the top 7 factors that determine whether a restaurant succeeds or fails

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One of my latest favourite reality show is “Restaurant Impossible”. This show is about a Celebrity Chef and Restauranteur Robert Irvine trying to save failing restaurants around America. He has only 2 days and USD 10,000 to save the restaurant. One might think that a restaurant fails because of bad food, service or even decorations. But there’s other factors than those listed above.
In this article Robert Irvine shares 7 factors that determines whether a restaurant will succeed or fail. Below is an exceprt from the article if you want to know more then click on the link below.



Celebrity chef Robert Irvine says these are the top 7 factors that determine whether a restaurant succeeds or fails.

Attention to detail

In March, Irvine, his wife, and some of his colleagues arrived unannounced to one of his biggest “Restaurant: Impossible” successes, Dodge City Steakhouse in Harrisburg, Pennsylvania. “I walk into the refrigerator, straight in the kitchen — everything was exactly what I taught them to do,” Irvine said. “Fresh food, stored correctly. I had the most amazing meal.”

The one negative thing that caught his eye was an area of floor tile, which he wants replaced. The owners told him they were already on it.

Successful restaurant owners know that every small detail matters. To teach this point, Irvine likes to say that a Fortune 500 company would never have a receptionist at their headquarters who is rude or lazy, and so it’s remarkable how often he finds restaurant hosts chewing gum and playing with their smartphone when he walks into an establishment.
Read more at Celebrity chef Robert Irvine says these are the top 7 factors that determine whether a restaurant succeeds or fails.

 

 

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