In recent years, I’ve discovered that scrumptious looking photographs will entice people’s buying decision. If you follow most Restaurant Marketing Sites lately, they usually advocate the use of photo sharing sites. Some examples are Twitter, Instagram, Pinterest, Facebook and even Snapchat. Make use of photos throughout your website as well as the social media sites. Beautiful photos are generally and reshared around the internet. All off which will attract new customer to your restaurant.
Here is an article on what to put on Instagram to fully utilized this photo sharing site.
Tantalize with special-of-the-day photos:We can’t over-emphasize the importance of this one enough. It’s simple, but you’d be surprised how many customers end up ordering strictly off of that picture. Likewise, this kind of effort allows you to obtain direct measurements of how well your social media effort paid off. Consider even posting photos of your specials with a call to action, like a coupon code for the special of the day. That way you have direct, quantifiable proof of your success or failure.
Sprinkle liberally with influencer marketing: Famous chef, Julia Child once said, “People who love to eat are always the best people.” Food bloggers, then, must be pretty fine individuals and they can do pretty fine things for your brand, too. Consider inviting a food blogger in your area for a free meal. Or if they’ve already visited and enjoyed their experience, ask them to spread the news via Instagram and other social media. The best of these amateur and professional critics can boost your brand’s reputation and thus, your sales. So go online and discover which bloggers seem to know their stuff best when it comes to the food you serve.
Read more here The Instagram advantage: Seven rules for putting this super-visual tool to work for you
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