Restaurant Promotion Idea # 33 – Father’s Day Specials

Five Restaurant Promotion Ideas for Father’s Day

Darth & Son playing catch

Based on the research by the National Restaurant Association. Father’s Day is the third most celebrated holiday right after Valentine’s and Mother’s day. They estimate that more than 50 million Americans will dine out on Father’s Day in 2013.

My friend, a chef used to joke that fathers are the ATM machines of families. When the family needs money, they will go to dad to request money. Thus it’s a good idea to create promotional activities in your restaurant for the breadwinner in all of our lives.

1. Dad and Kids Discount

Offering special discounts to attract people is a normal practice for restaurants. This father’s day, offer discounts but with a difference. Create a table in which to highlight the percentage given out according to the number of children dining with dad. Below is an example that I found.

* Dad that comes in with one paying child gets 25% off from his meals.
* Dad that comes in with 2 paying kids gets a 50% off from his meal.
* Dad that comes in with 3 paying kids gets a 75% of on his meal.
* Dad that comes in with 4 or more paying child gets his meal for free.

This concept works well if you are having a buffet on Father’s Day.

2. Father’s Week

There are some fathers who don’t have the chance to celebrate Father’s Day on a Weekend. Those in the service industry or civil services have to work on Sundays. So to suit with this kind of Dads, hold a ”Father’s Week” leading to Father’s Day. It’s not necessary to do a buffet daily. Just have special menus intended for dad. This particular restaurant promotion idea will help to fill your restaurant during the slow weekdays.

3. Father’s Day contest

Most people love contest. To get more leverage for your restaurant create some exciting Father’s day contest. Use Instaqram in which people can upload their pictures. Come out with a theme. Perhaps father and kid look alike, sweetest as well as cutest father and kid picture. You can even have a “Best Dad” or “Why I adore My Dad ” essay writing contest.

4. Fathers Day Gift Baskets

As with my post Valentine’s day ideas ” Restaurant Promotion Ideas # 29 – Valentine Specials” to get incremental business, you could sell picnic baskets. Even for father’s day you sell picnic baskets. Do some research. If you are located in near to a golf course, create special picnic baskets for golfers that kids can buy for their golfer dad. Have a wine bottle or 6 pack of beer together with some snacks that dad could bring on the golf course . If you are located close to a fishing area create a picnic basket that will suit anglers.

beer5. Pre sell coupons

l discovered this particular idea on Pinterest. Exactly how this works is that the family can buy gift vouchers for their dad. They can pre buy drinks vouchers for their dad, that dad can redeem later on. Offer interesting gifts such as beers, wines, cocktails all at a special price. Give the vouchers a validity of 3 months.

All through this promotion, hire a photographer or get your staff to take out photos of families having a good time in your restaurant. Get their email address and inform them that you will send the pictures to them via email. This is a great way email addresses for future promotional activities.

Special occasions great opportunity to bring in both new as well as existing customers.

 


 

 

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Simple Father’s Day Promotion Ideas You Can Use at Your Bar or Restaurant



When you think of the popular holidays that bring customers in to your bar or restaurant, Father’s Day might not be at the top of your list. But, according to the National Restaurant Association, Father’s Day is the third most popular holiday for people to dine out (right after Mother’s Day and Valentine’s Day). With that in mind, you’ll want to do everything you can to attract families to your bar or restaurant. Read on for a few great ways to bring in more customers on Father’s Day.

Have a whole week, not just a day.

Not every dad will be free on a Sunday, so extend your promotion. By having Father’s Day deals every day for a week, you’ll be able to attract more people.

Partner with other businesses.

Contact companies in your neighborhood and see if any are interested in creating deals together. For example, you might want to partner with a golf course or movie theatre to offer package deals to dads.

Get macho.

Focusing on traditionally “manly” drinks and food will appeal to many dads. Play up your strong cocktails and meaty meals.

Have a prix fixe menu.

Make things a little fancier by offering a prix fixe menu with limited options.

Organize kids’ activities.

If you want to attract dads, you have to have something for their kids to do. Make sure to have child-friendly games so that dads are able to enjoy themselves without trying to entertain their kids.

Special dad deals.

Reverse the typical “kids-eat-free” deal and offer free meals to dads with every purchase of a kid’s meal. Or, offer free desserts or appetizers to dads.

Instagram contests.

Encourage customers to post pictures of their dads having fun at your bar or restaurant with a specific hashtag. Then, award a prize to the best picture.

Give them something to remember.

Whether it’s a souvenir beer stein or a t-shirt, customers will enjoy having something to remember their special day with dad.

Snap some photos.

Hire a photographer to take photos of dads with their kids, and then get everyone’s email addresses so you can send them their photos. Bonus: getting email addresses means you’ll be able to send them future deals and promotions. Or, consider renting a photo booth for the day.

Father’s Day can be a big moneymaker for your bar or restaurant. Keep these ideas in mind and see how many families you can bring in on the big day!

Article provided by Buzztime.

Simple Father’s Day Promotion Ideas You Can Use at Your Bar or Restaurant

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