Restaurant Promotion Ideas # 32- Theme Party

Creating fun and unique theme parties to surprise your customer.

Creating a weekly theme dinner party is an excellent strategy to provide your customers with something different . Once a week transform your deco, food and even the staffs uniform to suit the particular theme. Select a theme that will suit with your customers as well as your location. Should you be located in a young housing area such as young working adult, college or university goers. Consider a party theme like Mardi Gras or even Spring Break. If you are located in the vicinity of families then do a fun theme which the kids will love such as a Pirate’s Theme. A properly plan theme party will definitely be a great hit especially during the slow days.

Throughout Malaysia during the Ramadan, many hotel as well as restaurants hold buffet dinners. This is to entice Muslims as well as their friends to break fast. Everyone will try to out do one another to increase revenue. Even Cherating, the competition was great and the pool of customers small. So my General Manager came out with this idea of doing theme dinners every year. Each year we did the buffet with a theme in mind. One year we did a village theme, in which the food as well as decorations got a sort of nostalgic feel. Our assistant manager even planted a padi field in front of restaurant. Even the flyers we did to looked like police summons. You can read about the Summons Flyers here. The following year we create a theme after the well-known Black and White Era Malaysian movie star P.Ramlee. We dressed the staff in costumes from his movies. The food is from his era. By doing this we managed to increase our business yearly as people came to see what was Buffet theme that year.

Here are some theme party ideas that you could try.

Hawaiian ThemeCaribbean or Hawaiian Night

These are fun as well as casual theme nights. Decorate your restaurant with palm trees, shells and exotic flowers. Add some surf boards and perhaps a few tiki torches around. Welcome everyone that walks in with a flower garland. If you are carrying out a Caribbean Night, play some nice reggae music. A nice BBQ may go along with both of these themes. Some of the cocktails that you promote will be Pina Colada, Cuba Libre as well as Mojitos. As for your staff they can put on colourful shirts, shorts and even in some cases grass skirts. With regards to decorating ideas, just visit my preferred site on decorating ideas “Pinterest”
To make the night more enjoyable, some party games such as limbo rock, coconut bowling and even a photo booth with the background of the beach. Make sure your restaurant logo is prominent. so people will remember the enjoyable time they had at your restaurant.

Themes from Another Country

One easy theme party to consider and set up is themes after ethnic foods associated with various countries. Stick with a country that you as well as your chefs are familiar with. Just research the world wide web for decoration ideas. For the Italian Night what we did was reused wine bottles as candle stands. After a few times the melted candles created a beautiful uniquely designed candle stands. Staff was dressed in white shirts and black pants along with an apron. We played a few light Italian music which we kept it low so customers could talk.

Another good theme is an Asian Theme. Asian countries usually captivate people with their mystery, wonders and traditions. Put up paper fans, Oriental lanterns as well as Oriental umbrellas. If you don’t have a cook that can prepare Asian cuisine, work with a good Oriental restaurant to get their cook over for the day. Just promote their restaurant too by Creating a Special Oriental Chefs Night. You can read about how I created my Chef’s Night here.

Mardi Gras

One holiday that encourages partying is Mardi Gras. Mardi Gras or Fat Tuesday, is the last day before Lent. It’s lots of food and fun parties. Its an excellent reason to get customers into your restaurant. Dress your restaurant in the colours connected with Mardi Gras, green, purple and yellow. Have a competition where by whoever shows up in the best Mardi Gras costumes wins a discount or even prizes. Search the web for Mardi Gras food like jambalaya, crawfish gumbo and so on. Play some festive music to create a party atmosphere.

I’ve noticed that by doing theme parties the staff will also have fun. Cause they are trying something different. So use your imagination and create a weekly theme that your customers will love. The list is endless.


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