Restaurant Promotion Ideas # 29 – Valentine Specials

Some Restaurant Promotion Ideas to Increase Revenue on Valentine Day



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Valentine’s Day, the single most celebrated celebration in the world and is also the second busiest holiday for restaurants. Its not a public or work holiday in any country that I know off. But its an important holiday to pay attention to especially if you are in the restaurant business. Here are some statistics taken from Retail Advertising and Marketing Association on consumer spending habits on Valentine’s Day. This is to give you an idea on the importance of promoting Valentine’s Day.

– Average spending is $13.19 billion

– Percent of consumers who celebrate Valentine’s Day is 61.8%

– 34.6% of those celebrating Valentine’s go out for dinner.


Combine this statistics and the fact that Valentine’s falls on a Saturday in 2015, you will have money practically falling from heaven if you properly market your Valentine’s Day Specials. Below are some Restaurant Promotion Ideas that you could use this Valentine’s Day



Host a Facebook Valentine’s Day Contest

Running a contest is a fun way to get people into your restaurant. People love winning something. Here are some ideas on contest that you can hold using your Facebook account which is very cost effective. Hold a “Why I am so in love with my other half” picture contest. With the picture with the most likes will receive a bottle of wine when they dine at your restaurant. Please click here to have other Facebook Contest Ideas, Share the Love: 14 Last-Minute Valentine’s Day Facebook Contests [Infographic]


Sell Extras

Upsell, add add-ons. People are normally very generous during this kind of special event and they normally would like to impress their other half. Create special desserts, cute chocolate boxes, candies that the customer can purchase for their loved ones. Make sure its memorable and is seen to be of value for their money. You will surely increase your revenue by a few more dollars. After all, Valentine’s is only a one day event. So you need to get whatever sale that you are able to get.


Target Families

Don’t only think Valentine’s is just for couples, you can make Valentine’s a family affair. Do a Brunch on Valentine’s Day where the kids can join in. Give out little chocolate or sweet boxes to the kids and moms. You could even set up in a corner special Arts and Craft table where the kids can make Valentine’s Day cards or gifts for their parents. Your restaurant will be booked with couples for dinner and its already decorated. So just open for lunch and you will have additional revenue.


Partner with a Local Business

Work with local business to come out with a special packages where both of you gain. You can partner with a local hotel or inn to come out with a dinner and room package. Maybe with transportation from the hotel to your restaurant. You can also partner with a local tour agency and created a package where the guest goes for a romantic river cruise, only then they come for their dinner. You can even partner up with a spa to come up with a spa package for two that includes dinner. The list is endless. There’s the candy store, florist and jewelers that you can partner up to.


A Cupid’s Corner

Nowadays for any special event, I like to create photo booths to suit the event. This is so people will take photos to remember the great time they had at our place. If its within your means hire a professional photographer, get their contact information and send them copies of the photos along with a special discount for having their Valentine’s at your restaurant. Another way is to get one of those portable photo printers that can support memory cards or using bluetooth technology. The customer can take photos using their mobile and later you can give them the option of printing their favourite or their partner.


Show your Customers You Love Them

Valentine’s is also a perfect time to show your customers you appreciate their support. You can give them special coupons for discounts by email. They just need to print and redeem at your restaurant. Visit your most loyal customer at their office or house with a large box of chocolates or flowers. Bring a cameraman and record their surprised and with their permission post the pictures on Facebook.


Romantic Picnic Baskets

If your restaurant is located near a park, by a river or even on the beach. Any avenue to get incremental revenue on this special day is to sell Romantic Picnic Baskets. As the resort where I am currently attached to has a swimming pool in every room, I plan to sell different Valentine’s Picnic baskets. I am going to have a champagne and strawberry, one with wine and cheese and maybe one with some gourmet finger food. But you have to make sure your basket is light and most items are disposable as you won’t get them back. Start selling your romantic picnic baskets 2 weeks ahead on your website or Facebook page.

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Restaurant Promotion Idea #22 – Mother’s Day Specials

Ideas for the Special Lady in our Life

MumMother’s Day is just a few weeks away. It is one of the most popular occasion of the year to dine out and celebrate according to the National Restaurant Association in America. This year its celebrated on the 11th May 2014. Most family restaurants will be planning special buffets or hi tea for that Special Lady in Our Life. Mother’s Day like Valentine’s Day and Christmas offers you an opportunity to come out with special promotions thus increasing revenue.

VIM- Very Important Mummy
For that day give every mother that dines in your place “Special VIP Treatment”. Your can give out special garlands with a large shell at the bottom with the words printed in bold “VIM – Very Important Mummy“. Give them complimentary beverages, meal on FOC, have a photo taken and put it in a nice frame.

Try Something Different
If your restaurant is located by the beach or a park. Create special picnic baskets for families to purchase to have a family picnic. Get a nice picnic basket, a mat, a nice umbrella and maybe a foldable chair for Mum. Collect a deposit for these items and when the guest returns all the items, give them back the deposit. Prepare some gourmet type finger food, add a bottle of wine. Your tag line could be “The most important gift that you can give your MUM is your time, spend it by the beach or in X park with our special Mother’s Day Picnic Basket

Give out Gifts
Along with whatever you are offering for this special day, add a gift to draw the customers in. Choose something unique. It don’t only need to be a food or beverage related. You can work with the local photo studio and give out family portraits. They can bring their equipment to your restaurant and set up a mini studio there. Nowadays there is softwares that can even put scenery in your family portraits without much hassle. But make sure your logo is in the picture too. A “Very Important Mum” fridge magnet is also a good idea. Cause your logo will be on the fridge for everyone to see. You can also give out free Spa Vouchers for mums.

Take Care of the Kids
During your mother’s day event. Have a corner for the little ones This is so mum can have her meal with ease without worrying about the kids and eat peacefully. Create a corner for which is fenced up with activities to keep the kids occupied while mum dines. Hire a clown, magician, have some kids games. Even have a mini buffet for the kids to eat. Engage a few staff to take care of the kids. This will give mum a much needed break.

No matter what your Restaurant Promotion Ideas  is, do something that will be fun and memorable for families. This will then get you loyal customers.

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