Restaurant Promotion Idea #15:- Halloween Specials

Halloween Theme Party




Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our ipromotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.

Halloween Cocktails

First of all we needed to have cocktails. A word of advise when creating cocktails for promotions, avoid using heavy juices, cream or milk. Reason being these heavy juices will make your customers full, therefore they will avoid ordering another one. Also don’t make too strong, as customers will be too drunk to order another. You can search the World Wide Web for cocktail ideas. What I normally do when searching for ideas for a promotions is to go to any site even ones that talks about how to organise Hallooween parties at home. Some of the ideas can be used or modified to suit your establishment. A great site that I happen to come across is www.endlesssimmer.com. Just click here to view it www.endlesssimmer.com.There’s one interesting cocktail called the Brain Hemmorage.
You don’t even have to purchase expensive garnishes, you can create some with simple things around. Just buy cookie cutter shaped like a ghost or skeleton. Cut thin slices of honeydew melon or other fruit that doesn’t break easily that is white or cream in colour. Use the cookie cutter to cut out shapes. Create dark red cocktails and float a ghostly garnish on top of it. The www.endlesssimmer.com website have a granish that is created from lychee, black olives and some red food colouring to make eye balls. Its really gross and simple to do. I have recently come across anothet great websitehat features 50 Halloween Cocktails. The website is 50 BOO-zy Halloween Cocktails to Get You Turnt

Halloween Decorations

There is alot of Hallooween decorations for home websites that you can use. Just choose your theme. You don’t have to do the normally ghostly house, just do something different. As our Pub had a Pirate Theme, we chose the Theme from the Flying Dutchman of the Pirates of the Carribean Series. The entrance was shaped like a scene from a ghostly pirate cave. Staff was dressed in Ghostly Pirate Costumes. We even played ghostly piped organ music. Just think what’s your theme is and search the web. You can even go a step furtherby offering a discount to anyone that comes dressed as the theme. Try this website for some ideas http://tlc.howstuffworks.com.

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Halloween Games
To add more fun to your promotion just add some fun games. Listed below are sites where you can find some interesting pub games to try. If you have an adult pub (what I mean is if your clientele are mainly adults not families), then add some games for couples to make it fun. We had a couple game where we tied a large sausage in the middle and hung it up. Each couple had to start eating at each end. the couple that finished the sausage is the winner. Another was the toilet seat toss. We put a road cone on the dance floor measured the distance and gave three toilet seat for the guest to throw into the cone. the winner is the one with the highest number of toilet seats around the cone.
Or you can also watch sme game show like a gameshow using household items “A Minute to Win It”. You can search the show on YouTube. I found it to be really interesting and simple to organise.

Halloween Flyers
I my last post Free Restaurant Templates, I found a website that has a great Halloween poster. The website is called http://www.menutemplates.org. They have a eent menu templates that you can redesign to suit your promotion. You can also add anyone that comes dressed as in a Halloween Costume will get drinks at a special price.

Theme Parties are fun to do. It also will create a buzz on the social networks when guest post their pictures or write something in their blog on the fun they had in your place. Do drop by often for more Restaurant Promo Ideas.

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Low Cost Restaurant Marketing Ideas

Low Cost Restaurant Marketing Ideas

by David Archer


Sales are down, you’re short on cash, and now you want to do some marketing to build guest counts. The problem is that sales are down, and you’re short on cash. What’s a restaurant owner to do? It’s time to visit the list of low cost restaurant marketing ideas.

The following are some low cost restaurant marketing ideas that can help get your guest counts moving in the right direction.

Crowd Marketing

– Sit down and make a list of where crowds gather in your town. When you stop to think about it, the list can become large… Professional Sporting Events, Concerts, Parades, High School Games, Political Rallies, Parks on Sunny Days, Shopping Malls, etc. The front door approach to market to these crowds is to approach the organization that plans the event and become an official sponsor. This often requires an investment of hundreds or thousands of dollars. With limited funds, you’re looking for the back door method to reach these crowds. Put together a street team of employees or hire the local church youth group who are trying to raise funds. Place your marketers on the sidewalks outside the event as it ends. They pass out flyers, brochures, menus, or coupons that will direct the people to come to your restaurant. It’s a personal contact with potential customers, less expensive than official sponsorships, and often far more effective.

Social Marketing

– Tap into the power of the internet with social marketing. Everyone says ‘word of mouth’ marketing is the most powerful kind, and ‘word of mouth’ is now digital. With Facebook, Twitter, and other social networks, people are connected now in ways they never have been before. It’s not unusual to see friends lists of 500 to 1000 other people. Then they join groups that can number up into a million users. Find a reason for these people to start talking about your restaurant, and you’ll get massive exposure for very little or no investment.

Fund Raiser Nights – Drive traffic by holding a ‘percentage of the sales’ nights at your restaurant. For example, the high school band is raising money for a trip. You offer a certain percentage of the sales on a Tuesday night for their fund raising. They in turn distribute flyers to the whole school plus family, friends and relatives to drive traffic on Tuesday so they can raise more money for their cause. It works best to do this on your slower nights, so you have plenty of capacity and aren’t turning away customers or missing sales you would have had anyway.

Bounce Back Coupons – Your current customers are a great target group to try to increase sales. Just give them a reason to come back sooner than they normally would. Maybe it’s a coupon that’s only valid for the next seven days. Or if you are open in multiple dayparts, at dinner you give away a coupon valid for breakfast, and at breakfast give away coupons valid for dinner. Not only can this increase your guest’s frequency, it may open them up to visit you at a whole different daypart than they ever had before.

For more marketing ideas by David Archer, download the step-by-step marketing manual, Restaurant Marketing Secrets
David Archer has 15 years experience in the restaurant marketing industry, directing marketing for chains of 100+ units, both within the pizza industry and the family dining/casual dining categories. His experience includes stints in the broadcast industry as well as the print industry, making for well-rounded knowledge of all aspects of day to day marketing.

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