Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our promotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.Read more
Being in the Food and Beverage industry almost 26 years, what I have discovered is that the success of the restaurant isn’t just the food served, its more than that. I am really passionate about my line of work, so much so I am constantly scouring the media for anything new related to the food and beverage industry. I am always searching for fresh strategies to promote my product as well as services. The internet provides you with tons of ideas and tips.
I started this Restaurant Promo Ideas blog in 2011 as a avenue to write out some of my ideas (tried as well as untried), hoping that it will help someone out there as other blogs have helped me in promoting my restaurant. Here’s a summary of my earlier post. Some might or might not be feasible to your outlet or business. Use whatever you feel is workable.
Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year employed guerilla marketing beautifully with dynamic promotions utilizing 3D projection mapping, bagvertising, interactive billboards, rainvertising and ambient advertising.Read more
Decorative Chinese calligraphy scroll are normally given as a gift to bestow good fortune on the recipient. On it is written with artistic Chinese characters expressing best wishes or good luck. Some scrolls have a red background because red is the traditional color for luck. But I personally feel a white or cream color scroll with black letter looks more beautiful on the wall of someone’s office. Some scroll have brushstroke landscape paintings together with the characters, as with many traditional Chinese scroll paintings. For business, the picture of koi fishes is preferred as it symbolizes persistence and willingness to continue on the face of difficulties. Koi is known to swim against the current.Read more