Restaurant Promotion Idea #38 – Fun and Unique Restaurant Challenges

Besides creating signature dishes or beverages. You can also create fun as well as unique challenges. This will make your restaurant stand out above your competition.

8023922544_428384b9a8_zMany may have watched Adam Richman on “Man vs Food”. Adam goes around The United States searching for unique and outrageous restaurant challenges. The challenges vary from eating the largest burger or pizza, eating the highest number of oysters or chicken wings at a specific time. The winner
will receive a restaurant souvenir along with their picture on the wall. Do something like that to create awareness for your restaurant.

In Malaysia we have this dessert known as “ABC” or in Malay “Ais Batu Campur”. Its made from shaved ice with lots of sweet ingredients as well as toppings. So what we did when I was to this tiny resort in Cherating, Malaysia.  We sold this particular dessert in a large bowl. The bowl was really really huge.  So when we placed the shaved ice into it, you will get a large colourful snow cone. The person who ate the entire bowl will get it free of charge. Most people were not after the free dessert, they ordered just for the fun of it. In my two years there only one person managed to finish the dessert.  Yet it was a “WOW” factor whenever we brought it out. We even weaved through the crowded restaurant so others can see this jumbo dessert.  Make use of the social media to promote this together with pictures of winners.

Watch “Man vs Food” and you will have an idea what I mean. You will stand out as the restaurant with the largest burger or pizza. Customers will share on the social media their crazy antics, they experienced at your restaurant.

Here are some “Man vs Food” to get you started.

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4 Secrets for Survival With a New Restaurant

by on April 24, 2015 | posted in Small Busines


The myth that it’s nearly impossible for a restaurant to succeed started with a TV ad about 10 years ago, says Greg McNally.

McNally is a former restaurateur who runs Restaurant Profit Technologies, a consulting business in Los Angeles. The infamous ad he remembers had a celebrity chef claiming that 90% of restaurants fail within their first year. And even though no facts backed it up, the statistic stuck.

The restaurant industry has a reputation for frequent failure, but McNally says every industry has a substantial failure rate, and some (like the furniture industry) see businesses fail more often. McNally concedes that many restaurants do shut down in the first year, but the failure rate decreases the longer a restaurant is open. Well-capitalized restaurants typically have a high success rate, he says, since the root cause of most failures is business problems rather than food or service issues.

Christin Fernandez of the National Restaurant Association says that every year, around 60,000 restaurants open and about 50,000 close. While that illustrates churn in the industry, she says, not all of those closures are failures. Sometimes the owner is ready to move on or wants to change locations.




Despite overblown failure rates, the truth is there are common mistakes that contribute to many restaurants shuttering each year. Here are four ways to overcome the most common mistakes McNally sees, with advice from successful restaurateurs who have been there.

Read full article here 4 Secrets for Survival With a New Restaurant


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1. They are trying to sell you something. Either some really expensive equipment, or some expensive consulting.

2. “They” don’t want to create more competition for themselves (ie, other coffee shop owners).

Wayne Mullins a former co-owner of two successful coffee shops have written this e book called Coffee Shop Secrets which is designed to walk you through the entire process of opening a coffee shop

Coffee Shop Secrets is not for people who think they can sit on their couch and have a coffee shop magically open for you. Opening a coffee shop is work! But Coffee Shop Secrets will guide you straight through the process with the fewest possible mistakes (saving you money and your valuable time).

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