F& B Article :- Restaurant or Food Truck: Which Is Better for a Beginner?

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You hàve this great idea for a restaurant or a yummy family recipe that you think people might bite into. You want to go into the food business. Like mentioned before, the restaurant business is the most challenging business to start. Majority restaurants don’t survive the first few years of opening. A cheaper alternative is to set up your food truck to try and see if your Grandma’s Recipe will go down well the people.
Here is an article on the pros and cons of setting up a food truck business as oppose to a restaurant. Below is an exceprt from the article, if you want to know click on the link below.



Restaurant or Food Truck: Which Is Better for a Beginner?

Developing your concept

So, everyone raves about your signature dish, and the desire to start your own food business has been burning for a while. Before you get started, a strong sense of your unique concept is essential.
Generating ideas will help you to focus on why you are starting a business, and it pays to take in the bigger picture before narrowing back to your strengths. The process of refining your idea will help with deciding whether you opt for a food truck or a restaurant.
This is where you should be asking yourself the big questions—such as what you’re looking for in a business. Running a business is as much a lifestyle choice as it is a career path, and the lifestyle that comes with running a food truck is very different from the lifestyle that comes with running a restaurant.
Food trucks have the benefit of mobility and moving to where the customers are; however, that also means that a lot more time is going to be spent in transit and that means that accidents can happen so is important to know What Damages Can Be Awarded After A Truck Accident, so they can know the legal repercussions of this. Restaurants might offer less flexibility, but if what you’re looking for is something with known hours and a regular customer base, then it is potentially a better choice.

Click here to know more, Restaurant or Food Truck: Which Is Better for a Beginner?

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F&B Article :- What Customers Don’t Like About Your Restaurant

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You may have the tastiest food in town, but you don’t see repeat business. Customers go out your door praising your food but you never see them come back. Business start dropping. You spend tons of money on advertising, but you still never get repeat business. You wonder whats wrong. Could it be the menu. You change the menu but still business doesn’t come. This the senario in most failing restaurants. The owners think that its all because of the food. But there are other reasons why guest don’t return to your restaurant. RestaurantNews.com has an article on what customers don’t like about your restaurant. This could be one of the factors why your customers are not returning.
Below is an exceprt from the article, if you would like to know please click on the link.



What Customers Don’t Like About Your Restaurant

If you asked your loyal customers what they love about your restaurant, they’d probably have a long list of likes. But what about the customers who don’t like your restaurant? The ones who have a bad experience and never come back? Since you don’t have the chance to ask them what went wrong, read over this list of seven common restaurant turn offs. Are you guilty of any of these offenses? If so, you might be turning customers away!

1. Bad smells.

Customers want to smell delicious things coming from your kitchen. These are the smells that make them anticipate your food. However, they definitelydon’t want to smell cleaning fluids, burned food, old fish, or your bathrooms.

Read more here What Customers Don’t Like About Your Restaurant

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Restaurant Promotion Idea #45:- Repeat Business with Unique Loyalty Program

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Once our Executive Chef suggested that we do a “Around the World Buffet“. He was a well travelled Chef, so he wished to feature food from countries that he visited. The buffet was featured every Sunday to attract families. We ran the promotion for three months.

Aside from sending out flyers and hanging up banners. We came out with an unique Loyalty Program. What we did was printout cards that looked like a passport. Made different rubber stamps with the country we plan to feature on the buffet. Every guest that came for the “Around the World Buffet” got this food passport. So everytime the customer presented the card when they came for the “Around the World Buffet“. We then stamped the passport with the featured country stamp. When the customer have five stamps on the card, the sixth buffet is free. Instead of having staff dressed in the traditional costume of the country, which would have cost us a bomb. Our staff all dressed like flight stewards and stewardess. We even had a few dressed as pilots. So we only needed to use one uniform throughout the promotion. Each time a guest came for dinner, the hostess who dressed as a Flight Stewardess greeted the guest by saying “Good Evening Sir, to Spain (the theme of the day). Do you have your Food Passport? “. When the guest provides the passport, she will stamp with the country’s stamp. In the event the guest doesn’t have a food passport, then the hostess give him a new passport. Each passport had the guest mailing details. So when the guest handed the passport over to redeem their prize. We thus increased our mailing list.

One more choice if you are not doing a “Around the World Buffet“, is to offer customers a card that you can stamps on with every purchase. Once they reach the target number set by you, they qualify for a prize. The prize can be a free drink, snack or even a main course. A few examples are “Buy 5 main courses and get 1 free” or “Buy five cups of any size hot made coffee and revel in a free Grande made coffee FOC” to your customers. For every item the guest purchases, your staff will stamp on the card. Another option is to give out small stickers that the guest can stick on the card.

This will encourage them to return back and boost your sales! You don’t have to run a long term loyalty program like the big boys.

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10 Tips for Running a Profitable Restaurant or Bar

Faced with intense competition, rising food and labor costs and sluggish economy, today’s bar and restaurant owners and operators know they can never take their eyes off of the bottom-line.

From menus and culinary trends to technology, here are 10 smart ideas to help your bar or restaurant stay competitive and profitable.

1) Reinvent your restaurant:

In a Buffalo News article by Stephen T. Watson, “In restaurant industry, high turnover and intense competition,” industry veteran Steve Calvaneso said, “You have to reinvent yourself at least once every 10 years.” Calvaneso’s restaurant holdings over the years have included Hooligan’s, City Grill, Bacchus Wine Bar & Restaurant and Libation Station.

 

2) Stay hungry and don’t rest on your laurels:

When business is steady and you have established a steady stream of solid, loyal patrons, it’s easy to take a step back and just keep the business running as usual. But that kind of thinking can often lead to stagnation and risk of falling behind. “Hungry means to try to learn more, always try to work hard, try to understand more from others, don’t be afraid to ask questions, make mistakes and learn from your mistakes,” according to World-Renowned Sushi Chef Nobu Matsuhisa.

 

3) Pay attention to what customers are saying:

With popular review and social media sites, such as Yelp or Facebook, a complaint or negative comment from just one customer can quickly spread like wild fire. Therefore, staying on top of what your customers think and proactively asking for feedback are essential. For more information on this topic, check out our previous blog post on Smarts about how to get valuable customer feedback.



 

4) Embrace technology:

Customer-interfacing technologies are a plus with many restaurant consumers who would rather pay their own tab than wait for the bill from their busy server. More and more restaurants are replacing paper reservation books with electronic reservation systems (i.e. OpenTable or UrbanSpoon), and putting tablets at the table for their customers to view menus, pay their bill, etc.

 

5) Add entertainment to the mix:

Entertain guests while they are waiting with interactive Trivia and Poker games. They will be more likely to stick around longer and less likely to complain about slow service or waiting to be seated. Check out our BEOND social, mobile, entertainment & marketing platform!

 

Click here 10 Tips for Running a Profitable Restaurant or Bar to get the rest of this great article.

 

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How To Test Your Restaurant Idea With A Food Truck Business

A food truck is a huge vehicle that comes with equipment to cook and sell food. You can either sell frozen/pre-packaged food or have a kitchen on-board, to prepare food right from the scratch. Food truck business is one of the most promising start-up businesses that is not only convenient operate but is also extremely economical. Yes. If you want to start a highly profitable business with low capital, a food truck business can work very well for you. Nowadays, most of the popular chefs, budding entrepreneurs, and successful restaurateurs are getting ahead with this business because of the innumerable prospects it comes with. A food truck is indeed a perfect option if you want to break free from the traditional office or the storefront route businesses, make sure you get free report here regarding renting a truck or RV.

However, although the business seems easy and fun, in reality, it involves a lot of hard work. Some successful owners of popular food trucks have reported of working more than 60 hours per week. The rewards of it, however, can be exceptionally great. With this unconventional and quirky business plan, you get a lot of media attention and end up having a large social media fan following who love you for what you are doing. So if you want to provide a decent meal to the hungry, by following a unique and out-of-the-box business plan, a food truck business can be the best thing to do. You can always use this business to test your restaurant business concept and take it to the next level.

 

In this article, we will explore 1) the reasons why you should try a food truck, 2) process of setting up a food truck effectively, 3) what type of food truck should you go for? 4) what should be your food truck design and menu, and 5) a concluding note.

 

REASONS WHY YOU SHOULD TRY A FOOD TRUCK BUSINESS

Getting started with a food truck business gives you an opportunity to garner lots of experience in the restaurant business industry. On top of that, it also gives you a much-needed exposure that comes really handy when you start a bigger business in the long run. In case you’re still wondering why you should ‘actually’ try a food truck, here are a couple of reasons, that’ll convince you for sure.

Lesser risks: Well, this is one of the most important reasons why you should go for a food truck. A food truck business involves way lesser risks than a conventional restaurant business. The costs involved in getting started with a restaurant will vary depending on the type of concept you develop. Starting a high-end restaurant involves a lot of capital and recurring investments. However, on starting a food truck, in the same style (only with a smaller menu), your costs can be remarkably low and other than a regular vehicle inspection – there’s not much else in terms of costs. By starting small, you get to learn the same lessons in your truck as you would have done in your posh dining establishment. Moreover, if by any chance your establishment fails, you would have a considerably smaller investment to lose. In case your small business is running in loss, you can get some advice to sell your business from experts.

Helps you understand your customers better: By creating a food truck menu, you can reach out to your target market better. You will be able to understand what kinds of food will work with your targeted customers and what kind of stuff won’t work. It’ll give you a chance to experiment, and you’ll soon be able to try different menu options without having to revamp your entire food truck kitchen. Once you start selling good food at a relatively economical price, it will effectively build a great relationship with your customers. If they like your food, they’ll recommend it elsewhere, thereby bucking up your popularity like never before.


Helps you to understand your local system better: Unless you have a professional attorney who has an extensive experience in opening and handling a restaurant, it can take a huge time and effort to check and analyze your local legal systems. Checking out for the restaurant permits can even more daunting and hassling. However, with a food truck and a right attorney, this job can be quite easy and less hassling. Here, you will get to know the individuals who hold office and the health department. Once you start building a rapport with them, it’ll eventually help you with your restaurant in the long run.

Builds your brand: Building a promising and successful brand for your restaurant can take a lot of time. In some cases, it takes years to build a reputation in the restaurant industry. Also, if you somehow take the wrong path, it may take you a longer period to re-brand your business if you have a brick & mortar restaurant. This hassle can be avoided in a small food truck business. In this business, not only do you get to build a brand easily, but you also get to make modifications to your brand by finding a new location to park. If you manage to provide good food, your customers help you to establish your brand by recommending your truck to one and all.

Lets your business run smoothly: Getting started with a food truck can help your business run smoothly in the long run. While operating the truck, you will have to learn every job within it. This will give you an opportunity to improve your operational systems and will eventually help you to run your restaurant business smoothly.

Flexible location: Finding the right location for a restaurant is one of the most necessary ingredients to operate your food business successfully. However, finding a proper and viable location can often turn out to be hassling task. In order to avoid this hassle, the food truck can be a great option. A food truck gives you ample flexibility and lets you understand where your customers are coming from and how you will be able to bring a storefront to your neighborhood. At the same time, you will be able to get in touch with your customers, know them, understand their food tastes and build your own credibility.

 

Click here How To Test Your Restaurant Idea With A Food Truck Business for more of this extensive how to. The author has really put in hard work into this post.

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