Restaurant Promotion Idea #15:- Halloween Specials

Halloween Theme Party




Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our ipromotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.

Halloween Cocktails

First of all we needed to have cocktails. A word of advise when creating cocktails for promotions, avoid using heavy juices, cream or milk. Reason being these heavy juices will make your customers full, therefore they will avoid ordering another one. Also don’t make too strong, as customers will be too drunk to order another. You can search the World Wide Web for cocktail ideas. What I normally do when searching for ideas for a promotions is to go to any site even ones that talks about how to organise Hallooween parties at home. Some of the ideas can be used or modified to suit your establishment. A great site that I happen to come across is www.endlesssimmer.com. Just click here to view it www.endlesssimmer.com.There’s one interesting cocktail called the Brain Hemmorage.
You don’t even have to purchase expensive garnishes, you can create some with simple things around. Just buy cookie cutter shaped like a ghost or skeleton. Cut thin slices of honeydew melon or other fruit that doesn’t break easily that is white or cream in colour. Use the cookie cutter to cut out shapes. Create dark red cocktails and float a ghostly garnish on top of it. The www.endlesssimmer.com website have a granish that is created from lychee, black olives and some red food colouring to make eye balls. Its really gross and simple to do. I have recently come across anothet great websitehat features 50 Halloween Cocktails. The website is 50 BOO-zy Halloween Cocktails to Get You Turnt

Halloween Decorations

There is alot of Hallooween decorations for home websites that you can use. Just choose your theme. You don’t have to do the normally ghostly house, just do something different. As our Pub had a Pirate Theme, we chose the Theme from the Flying Dutchman of the Pirates of the Carribean Series. The entrance was shaped like a scene from a ghostly pirate cave. Staff was dressed in Ghostly Pirate Costumes. We even played ghostly piped organ music. Just think what’s your theme is and search the web. You can even go a step furtherby offering a discount to anyone that comes dressed as the theme. Try this website for some ideas http://tlc.howstuffworks.com.

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Halloween Games
To add more fun to your promotion just add some fun games. Listed below are sites where you can find some interesting pub games to try. If you have an adult pub (what I mean is if your clientele are mainly adults not families), then add some games for couples to make it fun. We had a couple game where we tied a large sausage in the middle and hung it up. Each couple had to start eating at each end. the couple that finished the sausage is the winner. Another was the toilet seat toss. We put a road cone on the dance floor measured the distance and gave three toilet seat for the guest to throw into the cone. the winner is the one with the highest number of toilet seats around the cone.
Or you can also watch sme game show like a gameshow using household items “A Minute to Win It”. You can search the show on YouTube. I found it to be really interesting and simple to organise.

Halloween Flyers
I my last post Free Restaurant Templates, I found a website that has a great Halloween poster. The website is called http://www.menutemplates.org. They have a eent menu templates that you can redesign to suit your promotion. You can also add anyone that comes dressed as in a Halloween Costume will get drinks at a special price.

Theme Parties are fun to do. It also will create a buzz on the social networks when guest post their pictures or write something in their blog on the fun they had in your place. Do drop by often for more Restaurant Promo Ideas.

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Promoting your Restaurant through Great Customer Service

Promoting your Restaurant with J.B.N

Another key point towards promoting your restaurant, is the customer service. Its how people like your outlet once they are in it. Your chef may be great, your decoration might be top class, your beverage list might extensive but if the front line is not customer friendly then people will not return. Worse of all they might give you bad reviews to anyone they meet. Nowadays bad reviews can reach more people with the help from the World Wide Web. This is the reason why you need to watch what people are saying about you. But watching alone will not make people say good things about your place, you need to train your staff to be customer friendly. So naturally the next restaurant idea is as follow.

Restaurant Promotion Ideas #4.J.B.N -Just Be Nice

As mentioned earlier, this is probably the most important marketing tool in the restaurant business. Word of mouth advertisement is the perhaps the most effective promotional method you can use. Reason being people will trust the word from a friend rather then believing all the advertisements in all the media that you can afford to buy. And later their friends will tell their own friends and list will go on and on.So you can imagine how many people will know what had happened at your place. In my future post I will also add some pages on How to create a Great Customer Service Culture. Another way is you can visit your regulars or even potential business at their workplace or homes. The best time is normally when there is a special occasion like birthdays, local festivals and more. For example for the Mooncake Festival we went to visit some potential clients bearing gifts of mooncakes. Most of the clients was surprised especially those that lived quite a distance from our hotel. By this simple gesture, the locals became very close to us and we have been receiving a dinner function from one of the customer we visited every two months. If you have a band, you can bring them too. One year when we visiting customers for Christmas to bring them yulelogs, we brought along the band. You should have seen the customer’s face, when the band walked in singing Christmas Carols. By doing all this we managed to build some loyal customers to our restaurants.



Going the Extra Mile :-Surprise the guest with a baby basket in your restaurant

If you want to go the extra mile to create a lasting experience for your customers, you need to watch and see what little things you can do to create that experience. Some books or blogs suggest that you give out freebies or discounts. But its the small things that make the customer remember you most. In my daily rounds of my outlets I have noticed that parents with small babies especially those below one year, had a hard time eating when the baby was asleep. I felt it was really uncomfortable for the baby too. So I purchased a nice rattan baby basket that will fit into two of my restaurant chairs when joined together. So whenever my staff see a guest with a small sleeping baby, they will take the basket and join two chairs. Don’t forget a small pillow and blanket. But don’t forget to always change the pillow case. So far most parents were happy with this gesture, some even took out photos. Just put yourself in the parents shoes, how would you feel if someone did this for you.

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