The Truth Behind Restaurant Marketing

A successful restaurant needs to have a good marketing scheme, but there are plenty of myths out there regarding what works and what doesn’t. When starting out, it can be a challenge to know which tricks to try out and which to avoid, but read on if you really want to know the best ways to market a restaurant that can result in loyal, happy customers who keep coming back for more.


Discount Wisely

Customers love discounts, but restaurant owners need to be able to know when to stop. It often pays to get returning customers with loyalty rewards, but too many discounts can devalue your product. Try to offer just enough of a discount using a promotion or coupon without losing more profit than you should.


Invest in Marketing

Saving money is important in maintaining a successful business, but doing so at the expense of marketing can be a big mistake. Restaurant promotion ideas are worth putting time, energy and investment into, as it can result in a boost in business and can allow you to reach new customers.


Websites Are Important

Many customers check out a restaurant before they enter the doors by first looking online. Recent research found that over 80 percent of customers used a mobile device to search for a restaurant. A good website can make a huge difference on consumers’ opinions of an establishment. Using well-designed sites that are also mobile-friendly ensures that owners are in touch with today’s customer base. Most people want instant information, and that can be provided with the use of a website or app.


Utilize Social Media

Some restaurant owners feel that they don’t have the time or energy to spend on social media for their business, but they are missing out on a valuable resource by ignoring this huge trend. There are many connections between customers that can be made on a wide range of social media platforms, so managers should make time to engage with consumers by utilizing social media as often as possible.


Print Isn’t Dead

While many restaurants are turning their marketing focus towards technology, there is still great value in print marketing. The National Restaurant Association surveyed consumers and discovered that print ads were just as effective as technological marketing options. Whether it is a newspaper ad or a flyer in the mail, some customers just prefer to see and touch marketing products before visiting a restaurant.


Good Food Is Just Part of the Package

A restaurant certainly needs to have good food on the menu in order for customers to be happy with their dining experience, but there is a lot more to it than that. Along with a delicious menu comes the right marketing tools and techniques that can get diners through the door in the first place. Attracting new customers is essential, and word of mouth is not always enough to get people to stop in.

There is a huge level of competition in the restaurant world today, and owners need to be willing to do what it takes to market their business. Ignoring the changes in how things work can leave some restaurants in the dust, scrambling to catch up with those who have successfully implemented both new and tried-and-true techniques.