Besides creating signature dishes or beverages. You can also create fun as well as unique challenges. This will make your restaurant stand out above your competition.
Many may have watched Adam Richman on “Man vs Food”. Adam goes around The United States searching for unique and outrageous restaurant challenges. The challenges vary from eating the largest burger or pizza, eating the highest number of oysters or chicken wings at a specific time. The winner
will receive a restaurant souvenir along with their picture on the wall. Do something like that to create awareness for your restaurant.
In Malaysia we have this dessert known as “ABC” or in Malay “Ais Batu Campur”. Its made from shaved ice with lots of sweet ingredients as well as toppings. So what we did when I was to this tiny resort in Cherating, Malaysia. We sold this particular dessert in a large bowl. The bowl was really really huge. So when we placed the shaved ice into it, you will get a large colourful snow cone. The person who ate the entire bowl will get it free of charge. Most people were not after the free dessert, they ordered just for the fun of it. In my two years there only one person managed to finish the dessert. Yet it was a “WOW” factor whenever we brought it out. We even weaved through the crowded restaurant so others can see this jumbo dessert. Make use of the social media to promote this together with pictures of winners.
Watch “Man vs Food” and you will have an idea what I mean. You will stand out as the restaurant with the largest burger or pizza. Customers will share on the social media their crazy antics, they experienced at your restaurant.
Here are some “Man vs Food” to get you started.
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