Five Restaurant Promotion Ideas for Father’s Day
Based on the research by the National Restaurant Association. Father’s Day is the third most celebrated holiday right after Valentine’s and Mother’s day. They estimate that more than 50 million Americans will dine out on Father’s Day in 2013.
My friend, a chef used to joke that fathers are the ATM machines of families. When the family needs money, they will go to dad to request money. Thus it’s a good idea to create promotional activities in your restaurant for the breadwinner in all of our lives.
1. Dad and Kids Discount
Offering special discounts to attract people is a normal practice for restaurants. This father’s day, offer discounts but with a difference. Create a table in which to highlight the percentage given out according to the number of children dining with dad. Below is an example that I found.
* Dad that comes in with one paying child gets 25% off from his meals.
* Dad that comes in with 2 paying kids gets a 50% off from his meal.
* Dad that comes in with 3 paying kids gets a 75% of on his meal.
* Dad that comes in with 4 or more paying child gets his meal for free.
This concept works well if you are having a buffet on Father’s Day.
2. Father’s Week
There are some fathers who don’t have the chance to celebrate Father’s Day on a Weekend. Those in the service industry or civil services have to work on Sundays. So to suit with this kind of Dads, hold a ”Father’s Week” leading to Father’s Day. It’s not necessary to do a buffet daily. Just have special menus intended for dad. This particular restaurant promotion idea will help to fill your restaurant during the slow weekdays.
3. Father’s Day contest
Most people love contest. To get more leverage for your restaurant create some exciting Father’s day contest. Use Instaqram in which people can upload their pictures. Come out with a theme. Perhaps father and kid look alike, sweetest as well as cutest father and kid picture. You can even have a “Best Dad” or “Why I adore My Dad ” essay writing contest.
4. Fathers Day Gift Baskets
As with my post Valentine’s day ideas ” Restaurant Promotion Ideas # 29 – Valentine Specials” to get incremental business, you could sell picnic baskets. Even for father’s day you sell picnic baskets. Do some research. If you are located in near to a golf course, create special picnic baskets for golfers that kids can buy for their golfer dad. Have a wine bottle or 6 pack of beer together with some snacks that dad could bring on the golf course . If you are located close to a fishing area create a picnic basket that will suit anglers.
l discovered this particular idea on Pinterest. Exactly how this works is that the family can buy gift vouchers for their dad. They can pre buy drinks vouchers for their dad, that dad can redeem later on. Offer interesting gifts such as beers, wines, cocktails all at a special price. Give the vouchers a validity of 3 months.
All through this promotion, hire a photographer or get your staff to take out photos of families having a good time in your restaurant. Get their email address and inform them that you will send the pictures to them via email. This is a great way email addresses for future promotional activities.
Special occasions great opportunity to bring in both new as well as existing customers.
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