The month of July this year is an important month as it’s the Holy Month of Ramadhan. A month in which around the globe, Muslims will be fasting from sunrise to sunset. This is the time when most restaurants as well as hotels will set up a lavish buffet in order to lure customers to their outlet. Muslims in Malaysia usually start eating out about a week after the start of Ramadhan. Considering that your restaurant are located in a predominant Muslim community, try setting up a buffet. For a start you don’t have to have it every day, give it a try on Fridays and Saturday. A word| of caution, seeing that Ramadhàn is the Holy Month ensure you consider the religious taboos of the Muslim customers. Some examples are you must be pork free as well as alcohol free. If you are not able to meet this criteria than its no point doing a Ramadan Buffet.
The US Independence Day falls in the month of July. Create a special menu promoting American cuisine such as Hot Dogs, Burgers as well as Apple Pie. Since it is still summer, you can even carry out an old fashion BBQ on the 4th of July.
The France’s Bastille Day also falls in July. Bastille Day is the 4th of July for the French. It’s the symbolic end to the French Monarchy. In France, they celebrate it with military parades, fireworks and a lot of partying. Create a French theme promotion with a 4 course set dinner, have wine and cheese tasting party and if you have the budget a Can Can show or even mime artist.
Seeing that there are not very much events in July to tie in some promotional activity, why don’t you host a week long Christmas in July event. Set up a buffet of all the traditional Yuletide fare, play Christmas songs, decorate your restaurant with Christmas deco and even have your employees| dress in Christmas costume. Christmas in July or Midwinter Christmas refers to Christmas-themed celebrations held in July. In the southern hemisphere, winter falls in July. Therefore in countries such as Australia, New Zealand as well as Southern Africa in order to have Christmas with a winter feel, Christmas in July events are carried out. Source from Christmas in July
Events in July
4th US Independence Day
10th Teddy Picnic Day
12th July Full Moon
14th Bastille Day France
28th Eid ul Fitr (Hari Raya Aidil Fitri)
The month of July is also a good month to visit your regulars with Hari Raya goodies. Some ideas of what I have given out here Restaurant Promotion Idea – Eid ul-Fitr Giveaway
Restaurant Website Design, The Easy Way
Restaurant Engine ensures your restaurant’s site works flawlessly on ALL mobile smartphones and tablets
Did you know: Mobile devices like the iPhone, iPad, Androids, and other smartphones and tablets account for 30% of all Internet usage? And mobile web usage continues to grow year after year.
Having a mobile-optimized website is more crucial than ever — especially for restaurants, whose customers are already out and about, using their smartphones to search for a place to dine.
Mobile Optimization That’s Future-Proof
Restaurant Engine ensures your restaurant’s website looks and functions beautifully, whether you’re viewing it on a notebook computer, on your iPad, or on a smartphone in the palm of your hand.
See what so many restaurateurs are raving about