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Sep 09

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Restaurant Promo Idea #14- Repeat Business with Balloons

Balloon Giveaway To Kids




Recently I joined a family resort as the head of the Food and Beverage Department. As with most businesses, we are always looking for ways to enhance our customers experience thus bringing in repeat business. In my previous post “Restaurant Promo Idea #13-Promote through Kids”, I’ve mentioned that kids choose 50% of restaurant visits and according to a recent study 75% of parents consider their kids preference when choosing a restaurant.
So we added a few things like a corner in the breakfast buffet, food ideal for kids like oatmeal porridge, fish fingers. All kids love balloons, so we have incorporated some balloon giveaways in our restaurant. Below are two ways we used balloons to enhance our customers experience, thus bringing in repeat business.

Give out balloons

Most hotels and resorts in Malaysia include breakfast with their room. Ours is one of them. As most families will come for breakfast especially on weekends and public holidays, we took this opportunity to capture the kids. What we did was to have one staff go around giving out colourful balloons on sticks to the kids. The balloons had our logo on them. Kids was happy (I noticed all kids love balloons, my son included) and the parents was beaming. And balloons don’t cost much. You can also go a step further by putting in lucky draw vouchers in the balloons. The kids can pop the balloon and claim a prize at the cashier. Prizes can be toys or games for the kids. Have some extra empty balloons on standby cause some kids would rather not lose their balloon. You can give them a replacement one after they pop theirs.

Balloon Sculptures

For dinner which was not packaged with the room, we had to use a different approach. We got a Balloon Sculpturing Tutorial CD, practiced and learned balloon sculpturing. We set up a team of staff that knew a few balloon sculptures. So when the dinner crowd started dining, what my staff would do is go around from table to table making swords or balloon animals. The kids was so happy and it was fun for us too. They will surely remember us as a place that gave them balloons during dinner. And when their parents ask where would like to have dinner or stay they will sure to suggest our place cause of the happy memory they had. An easy balloon sculpture to learn and make is sword balloons and its a big hit with everyone, especially the kids.
You can search for balloon sculpturing tutorials on youtube, but if you don’t want the hassle of searching just do like what we did. Purchase a video cd. One such site selling this is www.balloontwistingwithsam.com. If you don’t own a restaurant, you can also learn balloon sculpturing and be the life of any kids party.

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