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Dec 28

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Restaurant Promotion Idea # 21- Food and Beverage Bazaar

Create a buzz with a Festive Bazaar.



Instead of doing a buffet to highlight your signature dishes, have you thought of doing a Food Bazaar with stalls promoting several of your dishes that you are featuring in your establishment. This year, we did just that at the resort that I am attached to.
Christmas BazaarEach year in the event that the hotel occupancy is high particularly during school holiday season, we usually set up a buffet for dinner. This is to entice some families to dine in as well as reduce the strain on the kitchen with ala carte orders. However recently with the ever increasing cost associated with raw ingredients and also the decreased spending of customers, we have noticed a decrease in our buffet crowd. Families were a lot more calculative in their spending and we couldn’t reduce selling prices. So this year during the high occupancy we created a food bazaar. We had stalls offering dishes from our various kitchens. We had| local favorites such as Char Koay Teow, Chicken Rice, Murtabak and so forth. From our western kitchen we had Roasted Chicken, Burgers as well as Roasted Beef. From the Pastries there were Waffles, Ice Cream as well as Cakes. All items were individually priced. We sold vouchers of RM5. 00 in booklet of 6 vouchers. To make calculation simple, we priced all our items in RM5, RM10, as well as RM15 and so forth. The customer simply needed to purchase a booklet, go to the counter or stall choose the items and pay using the vouchers. This is also to avoid any kind of pilferages by the staff. I have noticed that by setting up a food bazaar we increased our revenue, as tables got turnover quickly. People simply bought exactly what| they desired, eat it and left. Some even purchased items to go. But if we were to have a buffet people would sit at the table long as there were a lot of food to enjoy. So the turnover of tables was slow.
On normal days and also the Hari Raya Holidays we created a scene similar to the Hawker Scene in Malaysia, with stalls on both side of the street. Each stall had a street sign of a well-known street in Malaysia plus the item offered. Staff was dressed in their traditional costumes. The staff was permitted to call out their wares similar to how it’s carried out by street hawkers. The staff| had a lot of fun, so did the customers. Many customers said it was fun, entertaining as well as a unique experience. A concept that originated from reading the book known as Fish a customer service story about the Famous Pike’s Place Fish Market.
As for Christmas we created a section of the street into a Snow land with a North Pole sign in the middle. We put Traditional Christmas Fare on this side of the street and on the other side we put the local Malaysian Street food along with a Tropical Christmas Scene. Now I am thinking for the Chinese New Year Holidays.
As for marketing we prepared buntings and positioned them around the resort for people to see. Here is how we marketed using buntings. Using Buntings to bring people to your Restaurant
Food Bazaars is a great way of showcasing your food items and also create a Buzz. Don’t price your items to high, you want to entice people to try your food and it’s also to remind people that you are around. However don’t do it too often or else it will be a norm and dull. To make it fun and enjoyable add some games, clowns and perhaps a magic show. This will certainly make people remember your place. Additionally you may offer some discount vouchers for future visits to your restaurant for customers that have purchased a certain number of vouchers. If you don’t possess a large kitchen but possess the space, why not rent out a few stalls to the local community to sell their wares that is not food related. Consequently you will have lots of stalls. In the event you don’t possess the space, set up some stalls in your local neighborhood bazaar selling your signature items at a discounted price. Don’t forget to add your flyers and perhaps a sample ala carte menu. Try it; believe me its fun, it worked for me personally.

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  1. Restaurant Promo Ideas for March 2014 | Restaurant Promo Ideas

    […] March is a month Carnivals with the colourful Mardi Gras at the beginning of March and the St. Patrick’s Day in the middle. Here are some Restaurant Promotion Ideas that you can use for the month of March. Mardi Gras is a very popular festival in New Orleans which dates back to the 16th century . Mardi Gras, or “Fat Tuesday,” is the last day of the Carnival season as it always falls the day before Ash Wednesday, the first day of Lent. Its normally a week affair in New Orleans with great food, parades and parties. To know more you can go to their website http://www.mardigrasneworleans.com. Even if you are not in New Orleans why don’t create a week long Mardi Gras celebration in your bar. Have an All You can Eat Cajun/ Creole style buffet, dance floor and DJ with some lively dance music. When I worked in a resort Cherating, Malaysia and also in Koh Samui, Thailand. The full moon nights are really beautiful as the moon lights up the sea. What I did was look at the Chinese Calender which is quite easy to get in Malaysia. From there you will get the dates of when the moon is at its fullest. As we had quite a number of long stay guest who normally stayed a week, we put into their rooms that there will be a beautiful full moon in three days time. So on the full moon nights we opened the pool bar which was near the sea, played light instrumental music and served beverages and bar snacks. There were a quite a number of people just sitting having drinks and enjoying the moonlight. Entertainment is provided by mother nature and its free. Lent is a month where Christian around the world will abstain from meat on Fridays. If you are in a country that has a majority of Christians, for the Lent Month set up a Seafood Buffet every Friday. Like Mardi Gras is a St.Patrick’s Day, is a one week affair. It originated from Ireland as St. Patrick os the patron saint of Ireland. In Irish Theme Pubs they will do a week long promotion with Irish Food, Guinness Stouts and Irish Songs. In Malaysia, the first term school holidays is geared towards the end of the month. During this time families like families elsewhere in the world will do some traveling. So if you are running a family style resort why don’t create a Food Bazaar. Click here to find out how I did mine.Restaurant Promo Idea # 21- Food and Beverage Bazaar […]

  2. F&B Article :- 5 ways restaurants can keep up with industry changes | Restaurant Promotion Ideas

    […] to change. People were not coming for our buffets as much as before. So what we did was create a Food Bazaar and it got a better revenue on days when we did our buffet. And we also was able to control the cost […]

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