Kids Rule when Choosing Restaurants
Did you know that kids choose 50% of restaurant visits and according to a recent study 75% of parents consider their kids preference when choosing a restaurant. This is the main reason why most fast food restaurants target their advertising at children and students. One excelent example is the McDonald’s “Happy Meals”. Their gifts are much sought after by the young and the young at heart. Promotions targeted at kids don’t have to be expensive, there are a lot of cheaper ways to promote through the kids and you don’t need to give them a toy too. Below are some of my suggestions and a few that I have tried.
Kids Eat Free
This is the most common promotion used in most family oriented restaurants. Well these days the word “Free” is what attracts people. Especially with the current economic situation, parents are looking for an affordable and fun place to dine with the family. You can do a promotion for every 2 paying adult a kid eats free. For a buffet it’s simple to do. If you are only offering the menu, then create a smaller menu for the kids. With items that kids love like burgers, hot dogs, spaghetti but make it nutritious for the parents to choose. Even fast food these days are moving away from junk food and serving more nutritious food.
There numerous books and e book in the market on healthy food and recipes for kids. One such E Book is Healthy Eating for Kids. In it there are 60 child tested, healthy recipes that is quick and easy to prepare. To go to their website, just click healthy-eating-for-kids.com
A Gift for the Kids
This takes after the Happy Meal. But instead of giving a toy, perhaps you can give something educational. A book or an educational game. But make sure its fun for the kid.
For our restaurant, I searched the web for some free coloring pages. I collected a few and send to our printers to make into our very own coloring book. So when there a kid dining with their parents, My staff give out this coloring book together with a small box of crayons. Another version is to buy those large white flipchart papers and spread it on the table with a small box of coloring pencils or crayons. The kid will sure be happy and occupied; he has a large drawing paper. Another activity that will sure to make the kid remember your place is to send a few of your staff for balloon crafting. After the customer orders, he can go to the table and craft a balloon animal for the kid. This will sure to make the kid happy. You can also on a weekly basis organize face painting activities. Parents can take out photos of their kids painted face and they will surely show everyone. This is free advertisement for your establishment.
Create a Kid Friendly Atmosphere
A bright and cheerful restaurant will give parents the right impression for a place to bring their kids. Also include a special kids menu with things that kids love to eat but also make it healthy for the parents to choose from. Don’t forget the seating like high chairs and booster chair for the toddlers. In my previous post Promoting your Restaurant through Great Customer Service, I have mentioned that in one of my restaurant, I purchased a baby basket for parents to put their toddlers in while they eat. It really was a plus point with many parents. If you have a hand in designing your restaurant, why don’t add a diaper changing room. After bringing up a kid for the past three years I dine mainly in shopping complex cause they have diaper changing room nearby.
Some people may say promoting to kids is unethical but if the items you offer are has value to the parents then why not. These days kids have more say in what they want. I hope this Restaurant Promo Idea has been informative and useful for you. Remember kids have a very short attention span, so your promotion need to simple and attractive to them.