This brought back memories of the time when I was posted to Koh Samui, Thailand. In our new menu, the chef added Spaghetti Carbonara. It was prepared the traditional way, lots of cheese and cream and quite thick. What we noticed was that the dish came back to the dishwashing area half eaten. So we went around talking with the customers to enquire why this was so. That’s when we found out it was too thick and too creamy to our customers liking. So the chef did some modification to the dish, he added some chicken stock and made it with a little gravy. Again we went around asking the customer’s opinion. And this was a winner.Read more
If you look around, there are restaurant promotion ideas everywhere that you can use. One great media that I have mentioned my previous post is the World Wide Web. Another media that have helped me with some of my promotional ideas is what some people call “The Idiot Box”. For those that is not sure what I mean, its “The Television”.Read more
When things go wrong, the front line staff (wait staff and reception) is often the ones that faces the brunt of the customer’s anger. Sometimes it’s not the mistake of the employee but the supporting department example the kitchen or the maintance department. So I often tell my staff that the customer most of the time are not angry at you, it’s because you are the only one in front of them. So naturally you become their target.Read more
After going out and meeting people, we managed to secure quite a number of dinners and gatherings. What we failed to see was that we had a large number of potential customers attending these functions. After realizing this, we brainstorm on ways to collect addresses and thus increasing our mailing list.Read more
I use these steps in my Delivering Quality Customer Service trainings. Got it from a friend and since then I have added some of my own experience into it. It’s a sequence that starts from the time the customer walks in till the time he leaves your establishment.
Train your employees to always remember that anyone that walks through your door is a potential customer.