Restaurant Promotion Idea #8. Be Community Conscious

Another great way to promote your restaurant is to be part of the community not another business but a friend or partner. Get to know what activities the local folks indulge in. If they are doing charitable events, join in. I don’t mean only financial support. You can lend a hand, stocking community food banks; revitalize neighborhood parks and many more. If you ask around, I am very sure there’s tons of a thing you can do for your community that doesn’t involve much money.

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Customer Service Tip-Know Your Customer

This brought back memories of the time when I was posted to Koh Samui, Thailand. In our new menu, the chef added Spaghetti Carbonara. It was prepared the traditional way, lots of cheese and cream and quite thick. What we noticed was that the dish came back to the dishwashing area half eaten. So we went around talking with the customers to enquire why this was so. That’s when we found out it was too thick and too creamy to our customers liking. So the chef did some modification to the dish, he added some chicken stock and made it with a little gravy. Again we went around asking the customer’s opinion. And this was a winner.

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Customer Service Tip- Angry Customers

When things go wrong, the front line staff (wait staff and reception) is often the ones that faces the brunt of the customer’s anger. Sometimes it’s not the mistake of the employee but the supporting department example the kitchen or the maintance department. So I often tell my staff that the customer most of the time are not angry at you, it’s because you are the only one in front of them. So naturally you become their target.

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