Don’t Eliminate the Middle Man—Add One!

Today, there are situations when we actually add a “middle person” instead of eliminating one for increased service efficiency. If it’s cost-effective and demand is high, then proper market positioning will make it a worthwhile endeavor. For example, my sister just informed me of a food delivery service in New Mexico that will let you choose one out of many different food outlets (all types of ethnic/fast food)- and then guarantees delivery within a specific time period. This not only gives the customer assurance of reliability, but more choices for dining take –out style.

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Restaurant Promotion Idea #10. Unique Gift Ideas

Decorative Chinese calligraphy scroll are normally given as a gift to bestow good fortune on the recipient. On it is written with artistic Chinese characters expressing best wishes or good luck. Some scrolls have a red background because red is the traditional color for luck. But I personally feel a white or cream color scroll with black letter looks more beautiful on the wall of someone’s office. Some scroll have brushstroke landscape paintings together with the characters, as with many traditional Chinese scroll paintings. For business, the picture of koi fishes is preferred as it symbolizes persistence and willingness to continue on the face of difficulties. Koi is known to swim against the current.

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Restaurant Promotion Idea # 9- Postcard Promotion

When I stay in hotels, I’ve noticed that most of the hotels give out a postcard or two in their rooms for their guest to mail to their friends. They normally put pictures of their buildings or their interiors on it. I feel that this is also a great promotional tool for a restaurant too. You can create Postcards with photos of your restaurant’s signature dishes on the front and put it at the entrance of your restaurant where your customers can take it. They might mail it out to their friends and family or keep it as a souvenir. When they mail it out, they will be promoting your restaurant for you.

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Restaurant Promotion Idea #8. Be Community Conscious

Another great way to promote your restaurant is to be part of the community not another business but a friend or partner. Get to know what activities the local folks indulge in. If they are doing charitable events, join in. I don’t mean only financial support. You can lend a hand, stocking community food banks; revitalize neighborhood parks and many more. If you ask around, I am very sure there’s tons of a thing you can do for your community that doesn’t involve much money.

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