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Feb 13

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IHOP’s New Menu makes Customers Spend More

Bloomberg Businessweek reports that IHOP’s newly redesigned menu is credited with a 3.6% jump in sales. Would you believe it.

Here’s a sample of one of the graphics that I screen-grabbed from the Bloomberg Businessweek article.
Screen-Shot-2014-01-13-at-5.14.56-PM

 You should check it out at How IHOP’s New Menu Design Gets Customers to Spend More

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