I have always thought that menu design is all about makng it look nice, readable and fancy.But there more to it. Through the years there’s a lot of research and articles on men designs. I have found out that designing a profitable menu is more about science that beauty. That is why I am goung to share with you this article that I have found on Business Insider on the science of menu designing. Go to the link to know more.
Restaurant consultant Aaron D. Allen broke down exactly how restaurants try to influence decision making using menu design in a recent LinkedIn post. Allen reveals that nothing on a well-produced menu is random. Instead, everything from colors to the material on which the menu is printed subconsciously influence our choices.
Here are six of the biggest factors that you probably don’t realize are swaying your decision when you order.
Restaurants use green to imply to customers that the food is fresh, orange to stimulate their appetites, and red to encourage action — and buy meals with the highest profit margin. In other words, take a second before ordering a bright red menu item.
Read more at http://www.businessinsider.my/how-restaurant-menus-get-you-to-spend
Restaurant Website Design, The Easy Way
Professional Web Design Without Spending Thousands
The beautiful collection of website templates available on Restaurant Engine were crafted by top professional web designers who normally charge thousands for custom web design. Every detail perfectly positioned for restaurant websites to impress and attract more customers.
See what so many restaurateurs are raving about