INTO THE WILD: Guerilla Marketing Breaks the Mold

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year employed guerilla marketing beautifully with dynamic promotions utilizing 3D projection mapping, bagvertising, interactive billboards, rainvertising and ambient advertising.

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