Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our promotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.Read more
The owner of a little hotel in my area, approach me. He had this little lounge that the business was sluggish. The reason was that there was a number of competition around. This individual wanted to convert this lounge into a cafe something like Starbucks. I actually suggested a Juice Bar as another option. Purpose being a cafe like Starbucks you require experience baristas, where else a juice bar, anybody can blend juices after a little training. He loved the idea, renovations to the bar is ongoing now.Read more
Before for special occasion like Valentine’s, Mother’s Day we used to hire a photographer to get photographs for the customers that dine in. But you could only do that on special occasions. As the price of hiring a photographer was expensive. Which was not recommended to do everyday. Which means you’re limited to only certain days. But nowadays its easier, with the introduction of the self service photo booth. Here a hassle free picture taking device. You need to set the photo booth at a specific location. Your customers only needs to pose and snap their picture. They can either print, download to their mobile phones, share it with their friends or even on social media.Read more
Summer the hottest of the four seasons, falls between spring and autumn. The warm temperatures of summer will bring people out. You have to come out with fun and creative restaurant promotion ideas to draw people in. Otherwise they will go somewhere else. Summertime is time for you to run a long promotion.
Here are some ways to boost sales and build your summer revenue.
I have always worked in Beach Resort geared to families. I am always on the look out for ways to draw in families to dine in my} outlets. Marketing to families are a different ballgame. You have to attract the kids first. So our busiest business comes during the school break when families go for holidays together. Marketing to kids is very profitable nowadays but you have to do it properly.Read more