About Azmil

Having worked in the Food and Beverage industry for almost two decades I naturally like anything that is related to this line of work so much so that my other half jokes, that the food industry is my first love. I love the challenge of bringing in business and she is comes in second. I love meeting people, seeing the result of a successful promotional activity. In this blog are some of the ideas that I have done and also some that I have seen to be successful.

F& B Article :- Restaurant or Food Truck: Which Is Better for a Beginner?

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You hàve this great idea for a restaurant or a yummy family recipe that you think people might bite into. You want to go into the food business. Like mentioned before, the restaurant business is the most challenging business to start. Majority restaurants don’t survive the first few years of opening. A cheaper alternative is to set up your food truck to try and see if your Grandma’s Recipe will go down well the people.
Here is an article on the pros and cons of setting up a food truck business as oppose to a restaurant. Below is an exceprt from the article, if you want to know click on the link below.



Restaurant or Food Truck: Which Is Better for a Beginner?

Developing your concept

So, everyone raves about your signature dish, and the desire to start your own food business has been burning for a while. Before you get started, a strong sense of your unique concept is essential.
Generating ideas will help you to focus on why you are starting a business, and it pays to take in the bigger picture before narrowing back to your strengths. The process of refining your idea will help with deciding whether you opt for a food truck or a restaurant.
This is where you should be asking yourself the big questions—such as what you’re looking for in a business. Running a business is as much a lifestyle choice as it is a career path, and the lifestyle that comes with running a food truck is very different from the lifestyle that comes with running a restaurant.
Food trucks have the benefit of mobility and moving to where the customers are; however, that also means that a lot more time is going to be spent in transit, or updating social media and chasing new catering opportunities. Restaurants might offer less flexibility, but if what you’re looking for is something with known hours and a regular customer base, then it is potentially a better choice.

Click here to know more, Restaurant or Food Truck: Which Is Better for a Beginner?

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F & B Article :- Boost Your Restaurant’s Lunch Business with These Tips

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Your restaurant is doing well for dinner. Its always full. You need to add more revenue but you can’t or don’t want to extend your restaurant. What do you do. Just add another meal period. The next best meal period if you are in a office district is lunch. Most people go out for lunch. But there are a few things you need to do to increase your lunch patronage. Lunch is a whole different ball game. People that dine want something fast and not too pricey.

Here is an article from RestauranNews.com on how to boost your lunch business. Read the excerpt below and if you want to know more then click on the link.

Boost Your Restaurant’s Lunch Business with These Tips

While their dinner and weekend business may be doing great, many restaurant owners and managers face the same challenge of keeping the restaurant consistently full during lunch hours, especially during the work week. If you are among them, here are a few ideas that will help give your restaurant the boost it needs during lunch time.


Put a twist on typical lunch items:
Sandwiches and salads are lunch time staples, but they can also get boring after a while. Try putting a creative twist on the typical lunch fare your guests could find almost anywhere. Change up the menu seasonally to feature fresh and local ingredients;throughout the year or add a unique topping to a basic burger or sandwich. Case in point: one popular burger topping is peanut butter which might sound strange but people love it.

To know more, please click on the link below Boost Your Restaurant’s Lunch Business with These Tips

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Restaurant Promotion Idea #47 :- Valentine Cocktails Ideas

In my previous post Restaurant Promotion Ideas # 29 – Valentine Specials. I pointed out that “Valentine’s Day, the only most celebrated event on the globe and is also the second busiest holiday for restaurants“. This will likely be the day when restaurants and cafes will put together and market the most romantic menu  for couples. In the most intimate ambience they can come up. I have also written some inexpensive designing ideas for your restaurant here. Click here.

Very well coming back to dinner, you have sold your Romantic Valentine’s Dinner. Thus how do you increase your average check. It is simple, sell extra items like beverages. Rather than offering wines, create special cocktails or mocktails to match the occasion.

Below are some interesting Romantic Cocktails that I found on the net, that you could use in your restaurant.

LOVE MARTINI (Cocktail)

I put this on top of the list for its fruity and red in colour. Its simple to make and light. So as your guest will have plenty of room to order seconds. Its a mixture of Malibu Rum, Peach Schnapps, Vodka, Cranberry Juice.

Valentine’s Special: Love Martini (Cocktail)



LOVE POTION (Cocktail)

This website has a variety of cocktail recipes for Valentine’s Day. But the one that caught my eye was the Love Potion. Its pink in colour and also served in a Martini glass. The ingredients are vodka, amaretto, peach liquer, cranberry and orange juice.

Love Potion Drink Recipe

RASPBERRY CHAMPAGNE FLOAT (Cocktail)

A light and refreshing cocktail.  A simple fast and easy to prepare. Just prepare rasphery or strawberry sherbets beforehand. And float it in a glass of bubbly. To make it non alcoholic, just change the bubbly with ginger ale.

Raspberry Champagne Float

SOFT LOVE (Cocktail)

A not to strong cocktail with the sweetness of banana and berry.  Its light pink colour will go well with the Valentine theme. The website for the recipe is SOFT LOVE

FROZEN PINK PANTIES

The spiced up version of the strawberry milkshake. A blended mixture of gin, vanilla ice cream, frozen strawberries and frozen pink lemonade. With a sexy name, it will be yummy cocktail. The website to go is Frozen Pink Panties.

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Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets

Incremental Revenue with Romantic Valentine’s Day Picnic Baskets

 

License by Creative Commons

License by Creative Commons

 

This year other than the usual Candle Light Dinner in the Coffeehouse, I will also be selling Romantic Picnic Baskets. One reason as mentioned in my previous post is that the hotel that I am attached to has a pool in every room. Therefore the idea of having a romantic picnic “Just the Two of You” by your very own pool will surely catch people’s attention. Thus giving us another avenue to increase our revenue.

The equipment I plan to use will be disposable as I am not expecting the things to come back. Nowadays there plastic plates and glassware that look very nice and expensive. As for the food you need to make it pretty simple and shareable. In my Picnic Baskets, I will add a battery operated lamp, so the couples can switch off the lights to create the ambience. Here are four different Picnic Baskets I plan to sell.

 

Champagne Picnic Basket

I plan to purchase a nice white basket, put in a bottle of sparkling wine or champagne, 2 nice disposable champagne glasses, a box of chocolate coated strawberries and a cute battery operated lamp. You can purchase a cooler bag to keep the champagne cool. But as I will be selling to the customers that take our rooms, I got those disposable ice buckets that you will find in motels and send the baskets together with ice. If your restaurant is located in a hotel or very close by to a hotel that has bathtubs in the rooms, you can add a TLC (Tender Loving Care) Box. In it you can put bubble bath salts or soaps, lavender scented candles, a disk with romantic songs, some rose petals, and a picture frame with your logo on it and so on. This gift will surely make people remember your restaurant.

 

Gourmet Picnic Basket

Another Picnic basket will be A Gourmet Picnic Baskets. I plan to have different options for people to choose. The food items will be shareable and mainly finger foods. In it I plan to put items like smoked salmon sandwiches in a freshly baked Baguette for two, mixed fruit tartlets, assorted fruits including strawberries, shrimp cocktails, a veggie tray, cheese and crackers, mini-sandwiches, nachos with salsa dip and a bottle of non alcoholic sparkling wine or alcoholic sparkling wine. Most of the food will have minimum usage of cutleries. For the plate ware and cutleries, I will be using a disposable type. As mentioned earlier, nowadays there is very nice disposable plastic dining ware in the market.

 

Wine and Cheese Picnic Basket

Similar to the Champagne Basket, I will get some nice disposable wine glasses; add a cheese platter, some cheese crackers, and some strawberries too. Don’t forget to put in a wine opener into the basket.





 

Valentine’s Day Breakfast Picnic Basket

I found this idea while searching for ideas on menus for my picnic baskets. It’s very interesting. It’s always romantic to have breakfast in bed or by your pool and what better way, if it was a surprise by your love one. So I felt these ideas would catch on. The menu that I am planning is very simple and not messy. I don’t the Housekeeper to come after me, when someone drops tomato ketchup on her sheets. I am putting freshly brewed coffee or tea, some bakeries like (bagels, croissants, Danish Pastries), some fruit, pancakes, cereal and some nice bottle juices. Not forgetting a red rose.

 

To make it more memorable add a small booklet or flyer with some romantic games ideas that the couples can play while having their picnic. Here’s a website that have some romantic games ideas that you can add to your basket. Please Click Here Romantic Game Ideas 

 

 

 

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F&B Article :- Eight Tips and Tricks for Controlling Holiday Ingredient Costs

Most restaurant try to outdo others by coming out with fancy menus for the holidays. But there is alot of factors that you need to consider. What if the item doesn’t sell, can your staff cope, is your kitchen adequate and so on.
Here’s an article in the RestaurantNews.com that gives you tips on how to control Holiday Ingredients cost. Below are some content from the article, if you would like to know just click on the link below.

Eight Tips and Tricks for Controlling Holiday Ingredient Costs

Additionally, operators should think about having a holiday-themed LTO provided the menu items fall in line with the restaurants’ core offering rather than a trend.

“There is no reason why operators should step away from their core menu items based on a trend within the industry at the moment,” said Tim Campbell, a supply chain specialist with Consolidated Concepts. “The holidays are stressful enough so adding steps for new menu items or not training staff on the operational side builds additional pressure for the staff and the entire experience.Understand what your brand is and its core values and stay within those strengths.”



To better the experience, operators should consider what each location can handle during the holiday season.

Read more here Eight Tips and Tricks for Controlling Holiday Ingredient Costs

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