As 2015 comes to an end in a few days. Most will reflect on the past year’s events. 2015 has not been good for the food and beverage industry. With the volatile economic situation, those in the industry received the backlash. We saw chains like McDonalds changing their strategy to keep them from them from going under. We saw Chipotle faced with a E.Coli epidemic. So much so they had to change their food preparation methods as well as close several stores.
In Malaysia, we were also hit with the decline in our ringgit. People were more calculative on what and where they went to eat. People were not too keen on the all you can eat buffets. We had to change our strategy. Rather than doing a buffet, we did food bazaars. And it was a hit. Below is a summary with the links to all my Restaurant Promotion Ideas articles posted in 2015.
Valentine’s Day, the single most celebrated celebration in the world and is also the second busiest holiday for restaurants. Its not a public or work holiday in any country that I know off. But its an important holiday to pay attention to especially if you are in the restaurant business. Here are some statistics taken from Retail Advertising and Marketing Association on consumer spending habits on Valentine’s Day. This is to give you an idea on the importance of promoting Valentine’s Day.
For ways to promote your Valentine’s, please click here Restaurant Promotion Ideas # 29 – Valentine Specials
This year other than the usual Candle Light Dinner in the Coffeehouse, I will also be selling Romantic Picnic Baskets. One reason as mentioned in my previous post is that the hotel that I am attached to has a pool in every room. Therefore the idea of having a romantic picnic “Just the Two of You” by your very own pool will surely catch people’s attention. Thus giving us another avenue to increase our revenue.
The equipment I plan to use will be disposable as I am not expecting the things to come back. Nowadays there plastic plates and glassware that look very nice and expensive. As for the food you need to make it pretty simple and shareable. In my Picnic Baskets, I will add a battery operated lamp, so the couples can switch off the lights to create the ambience. Here are four different Picnic Baskets I plan to sell. Please Click here.Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets
As mentioned in my previous post,Inexpensive, Tasteful and Easy Halloween Decoration for your Restaurant in search of decorating ideas for my restaurant, I use a great platform which is the Pinterest. Here are some easy and inexpensive decorating ideas to decorated your restaurant this Valentine. They are mostly decorations for home Valentine Dining experiences but with a little imagination you could use it in your establishment. Valentine’s Day don’t have to be all Pink and Red, you could also add other colours and still make it romantic. Read on here. Inexpensive, Tasteful and Easy Valentine’s Day Decoration Ideas
Everyone loves receiving gifts how small it may be and giving out little gifts with the company logo is a norm nowadays. So it’s important to give gifts that your customer will eventually use for some time. Most companies give out pens, calendars and key chains. But with the dawn of affordable tablets and smart phones, most of these gifts are obsolete, especially the calendar. Most people nowadays have a smart phone and all smart phones have some sort calendar in them or you can get one on Google Play store. Therefore, I feel the best gifts should be centered around the mobile phone as almost every one owns a smart phone. Here are a few gift ideas that I have seen and have received. Read more here Restaurant Promotion Idea # 31 – Unique and Useful Corporate Gifts
Creating a weekly theme dinner party is an excellent strategy to provide your customers with something different . Once a week transform your deco, food and even the staffs uniform to suit the particular theme. Select a theme that will suit with your customers as well as your location. Should you be located in a young housing area such as young working adult, college or university goers. Consider a party theme like Mardi Gras or even Spring Break. If you are located in the vicinity of families then do a fun theme which the kids will love such as a Pirate’s Theme. A properly plan theme party will definitely be a great hit especially during the slow days. To know more, please click here Restaurant Promotion Ideas # 32- Theme Party
Based on the research by the National Restaurant Association. Father’s Day is the third most celebrated holiday right after Valentine’s and Mother’s day. They estimate that more than 50 million Americans will dine out on Father’s Day in 2013.
My friend, a chef used to joke that fathers are the ATM machines of families. When the family needs money, they will go to dad to request money. Thus it’s a good idea to create promotional activities in your restaurant for the breadwinner in all of our lives. For the Five Restaurant Promotion Ideas for Father’s Day, please click here Restaurant Promotion Idea # 33 – Father’s Day Specials
My boss wanted to add some fun as well as entertaining games in our bar particularly on weekends. Thus he purchased a few items that we could use as party games such as blowpipe, speed stacking and so on. He wanted a variety of games in which the guest may take part during the band’s break.
So as usual I turned to the ever so wise World Wide Web for party games ideas. Instead I stumbled upon a great Restaurant Promotion Idea. Instead of holding a single game why don’t we hold a Pub Olympics.
Here some ideas on how I organized our First Pub Olympic in our bar.Just click here Restaurant Promotion Idea # 34 – Pub Olympics
By utilizing digital displays you can do away with printing of posters to promote your specials as well as products. You can even add a few different promotions and just allow the display to play the pictures. If you were to use the traditional printed poster you would need to print several different posters intended for various promotions. Besides to placing them around the restaurant hoping the customer will see it. A moving picture show will catch people’s attention as opposed to a static poster. You can even change your promotions and specials weekly and fast. Here’s how to market your restaurant with digital displays. Restaurant Promotion Idea # 35 :- Digital Display to Market your Specials
Posters are a great way to get your messages across to your customers without breaking the bank. Strategically placed posters is sure to grab attention of people walking by, For me I like to use large, yummy images to make passers by hungry.
Below are some of my favourite posters and the site that I got it from
1. The Lady and the Tramp Poster
This is a great poster idea if you own an Italian Restaurant especially during Valentine’s Day. But this kind of a poster will only capture the attention of those who have watch the Disney Cartoon “Lady and the Tramp”
For more poster ideas, please click Restaurant Promotion Ideas # 36- Unique Poster Ideas
Chinese New Year Red Packets
I did this particular Bounce Back Voucher idea during the Chinese New Year festival. Our restaurant gets busy a week before Chinese New Year with businesses. As well as families organizing “Thank You Dinners” for the past year successes. And also on and a week after the New Year with families holding reunion dinners. After February as well as March is slow.
What I did was to fill a large lucky draw bowl with little red “Angpow” envelopes. In each envelope, there was a voucher for a lucky draw. The majority of the vouchers contain discounts ranging from 10% to 30% reductions for their next visit. I put a lot of 10% vouchers and a little less 20% as well as 30% discount vouchers. I even placed in 3 Grand Prize of vouchers for an 8 course dinner for 10 person. Just to make the prizes appealing.
The mechanism was for every bill of RM100 the guest gets a free dip into the bowl to pull their discount voucher. I even took out photos of the Grand Prize Winners. And posted it on a board next to the bowl to show that somebody got the first Grand Prize and that they were 2 more vouchers inside.
For more bounce back voucher ideas, please click here. Restaurant Promotion Idea # 37 – Bounce Back Voucher Ideas
Besides creating signature dishes or beverages. You can also create fun as well as unique challenges. This will make your restaurant stand out above your competition.
Many may have watched Adam Richman on “Man vs Food”. Adam goes around The United States searching for unique and outrageous restaurant challenges. The challenges vary from eating the largest burger or pizza, eating the highest number of oysters or chicken wings at a specific time. The winner
will receive a restaurant souvenir along with their picture on the wall. Do something like that to create awareness for your restaurant. For some challenges that I have done, please click here Restaurant Promotion Idea #38 – Fun and Unique Restaurant Challenges
This is sort like a sequel to my earlier post Restaurant Promotion Idea #38 – Fun and Unique Restaurant Challenges. I got this video on my Facebook page. Its a crazy bar challenges. They call it the “Military Shots”
We modified the idea a bit. What we did was instead of the military hat, we used a construction hard hat. We referred the challenge to “The Hard Hat Challenge”. Like the video, the customer got struck with his drink on the hard hat. Then a rubber mallet. Followed by their drink and a shovel. Finally it was their drink as well as an empty barrel. Our variation was that the friend performed this instead of the bartender. Thus if the friend wanted to get even, they had to buy another round of “Hard Hat Cocktails”. The people that completed the “Hard Hat Challenge” got our pub t-shirt and their photo on the pub wall. Its was fun and the customers enjoyed themselves. Some even took videos and pictures to post on their social media. That’s free advertisement for you. To know more please click here Restaurant Promotion Idea #39 – Unique and Crazy Bar Challenges
Recently I was ask to do a proposal on the usage of tablets as interactive menus. The management was pondering on this idea. The use of tablets is nothing new. Coupled with tablets sold at an affordable price. Some restaurants are trying out this type of alternative menu options. Below are several advantages as well as disadvantages on usage of tablet. That you should take into account. With the increase in restaurant using tablets, app developers are also getting into picture. There are many apps on Google Playstore some are free and some you have to buy. To know the advantages and disadvantages of interactive tablet menus, please click here Interactive Tablet Menus for your Restaurant
The restaurant industry is an ever changing industry. There’s always brand new food trends, new technology. There also alot new ways of promoting as well as marketing your restaurant. Even the the big boys such as McDonalds need to evolve or else they will be left behind. McDonalds plus some other fast food franchise are opening their doors early for breakfast. This is to capture incremental business from the early birds.
Fortunately there are websites on the web that you could follow. To keep oneself up to date with the changes in the industry. Together with new restaurant promotions ideas to help you market your restaurant.
Here are a few websites that I follow, subscribe and have found to be quite useful. My Favourite Websites to follow about Restaurants Business
The resort that I am presently attached to, just purchased a mini bus. To transport their guest as well as employees to and fro the resort. Of which I felt could also benefit my restaurants too. So I came out with a special package Specially for Corporate Companies to dine in my restaurants. Besides Menus and Beverages, we also provided transportation from their office to the resort. This is for a group between 20 to 35 person, we will pick them up from their company or office in our bus. As well as send them back to their office. We plan to do this during the lunch period, which is generally very slow for us. So this will bring some incremental revenue to us. Since the bus is equipped with a karaoke system we let the group use it. Just to pass the time away and let them to have some fun. We also served refreshments on the bus. This is to give the guest customer a VIP feel. By doing this we managed to capture some business from companies that were quite a distance away, on days that is normally slow. Click here to know more Restaurant Promotion Ideas # 40 – Literally Drive Customers to Your Restaurant
New Year’s Eve day, is an opportunity to let your hair down as well as party with friends. There are lots of reasons to celebrate New Year’s Eve. You can say to celebrate a fantastic year thats passing. Or perhaps you can say goodbye to a not so good year and hope the coming year will be better. Most people will start searching for party venues early. Thus begin early to promote your restaurant or bar to be ahead of the rest. Get your entertainment plan early. Cause this is when the good entertainers get booked early. Make sure you have enough staff as well as beverages. Do you need to have any special food? Pretty much everything in place, you still need to plan some activities to make your New Year’s Eve party even awesome. So people will come back next year and the following year. Here are some ideas on how to amp up your party. Some I have carried out and some I am going to try. Read more here Restaurant Promotion Idea # 41 – Make your New Year party Memorable to keep them coming back.
I noticed some unique car stickers on car windows from Starbucks and 7eleven. This got me thinking that it is a great advertising avenue for my restaurants. Cause cars are moving around, so you got a free promotion billboard moving around your city. So if your sticker unique as well as eye catching, people notice your logo. Make sure you put your address on it. In cities, there is traffic jams and also massive parking lots. So people will have time to take down your number or your website address. Restaurant Promotion Ideas #42 – Let others Promote your Restaurant with Car stickers
With that I would like to you all our readers a Happy New Year and may 2016 bring you wealth, health and prosperity.