By: Nick Fosberg
Founder of Bar Restaurant Success & Author of
“The Bar Restaurant Owners Guide To Doubling Your Profits & Loyal Regulars In Any Economy”
According to pewinterent.org 71% of adults use Facebook. That’s the highest of all social media outlets as of now. Where Twitter comes in at 2nd place at only 23%.
The best way to use Facebook is to use Facebook ads, but do it using the “Power Editor.” Why? Because you can target people based on their purchase behavior. For example you can target people based on if they are buying beer, wine, liquor, or meals at other bars and restaurants in your area!
Big Tip: If you are going to use Facebook ads in order to get the greatest return, you must make them an offer! Don’t just promote specials and prices. You want to make them an offer and have them come in to redeem that offer or take them to a lead capture website, a one page site that collects their information in exchange for the offer.
When you advertise like this on Facebook, you’ll be able to track the results better. You’ll know how many people came in or how many people opted in to get your offer.
2. Restaurant Review Sites
Restaurant review sites are the perfect opportunity to place an ad because you are popping up in front of people who are LOOKING for a place to eat or drink. Perfect audience to target right?
In my opinion I’d have to say that Yelp, Urban Spoon, and Zagat are the top 3 players in the review site niche. Look them up on google and test our $100 or so in ads and see what kind of results you get.
Just remember, you want to focus your marketing dollars on where you think you can hit your prime target market. Restaurant review sites is perfect for this!
To know more please click here 5 Easy Ways To Go About Marketing A Restaurant
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