Mar 30

Restaurant Promotion Idea #49:- Summer Promotion Ideas for Restaurants

3 Summer Promotion Ideas for your Restaurant

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Summer the hottest of the four seasons, falls between spring and autumn. The warm temperatures of summer will bring people out. Most countries especially the US have month long summer holidays. Thus most families will travel. If you are in a popular summer vacation spot. You have to come out with fun and creative restaurant promotion ideas to draw people in. Otherwise they will go somewhere else. Summertime is time for you to run a long promotion.

Here are some ways to boost sales and build your summer revenue.

1. Lower prices as the temperature rises.

Pull customers to your restaurant when the temperature rises. You can come away with great summer refreshments but if you don’t have an marketing hook. Custoners might not walk inside. Create a special discount that the customer receive $10 off any purchase of $100 when the temperature goes above 100 degrees. Put a huge termometer at your entrance with line at the targeted temperatures. Or you can also do a “Cool off. Once the temperature rises above 100, all fruit juices will be a dollar off”

Another idea, is to offer “Rainy Day Discounts” to attract customers indoors when it rains. Specially when their outdoor plans get cancelled or postponed. Create some rainy day activities in your restaurant. You can even purchase some board games to keep people entertained while they wait for the rain to stop. Advertise boldly at your entrance.



2. Sell Picnic Baskets

I’ve written in my earlier post.“Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets”, how you can boost your Valentine’s Day revenue with picnic baskets. You can create picnic baskets for summer. Add some light and refreshing food that folks may take with them to the beach or park. This will gives them the opportunity to spend more time at the beach or park. Without having to worry about lunch. You can find some food items ideas from the net. One such website to consider is.  15 Healthy Picnic Recipes 

3. Set Up a Sidewalk Kiosk

Should you be located in an area with heavy foot traffic, then this is an idea for you. Bring your products outside and place on tables to capture the eyes of customers passing by. Sell freshly squeezed juices or even refreshing salad. In my post, I have written how I got incremental revenue by setting a kiosk infront of my outlet here “The Benefits of having a Take Away Counter in your Restaurant”. Make use of a sidewalk kiosk to unload excess inventory at discounted prices. You can even use this chance to distribute flyers for lunch.

Whats your summer promotion? Share it with us in the comments space below. Summer is the best time to do a extended promotion.

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Mar 10

Restaurant Promotion Idea #48:- Attract your Little Customers

I have always worked in Beach Resort geared to families. I am always on the look out for ways to  draw in families to dine in my} outlets. Marketing to families are a different ballgame. You have to attract the kids first. So our busiest business comes during the school break when families go for holidays together. Marketing to kids is very profitable nowadays but you have to do it properly. […] Continue Reading…

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Feb 05

F & B Article :- Boost Your Restaurant’s Lunch Business with These Tips

Your restaurant is doing well for dinner. Its always full. You need to add more revenue but you can’t or don’t want to extend your restaurant. What do you do. Just add another meal period. The next best meal period if you are in a office district is lunch. Most people go out for lunch. But there are a few things you need to do to increase your lunch patronage. Lunch is a whole different ball game. People that dine want something fast and not too pricey.
Here is an article from RestauranNews.com on how to boost your lunch business. Read the excerpt below and if you want to know more then click on the link. […] Continue Reading…

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Jan 28

Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets

Incremental Revenue with Romantic Valentine’s Day Picnic Baskets
 

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This year other than the usual Candle Light Dinner in the Coffeehouse, I will also be selling Romantic Picnic Baskets. One reason as mentioned in my previous post is that the hotel that I am attached to has a pool in every room. Therefore the idea of having a romantic picnic “Just the Two of You” by your very own pool will surely catch people’s attention. Thus giving us another avenue to increase our revenue.

The equipment I plan to use will be disposable as I […] Continue Reading…

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Jan 10

Restaurant Promotion Ideas # 29 – Valentine Specials

Valentine’s Day, the single most celebrated celebration in the world and is also the second busiest holiday for restaurants. Its not a public or work holiday in any country that I know off. But its an important holiday to pay attention to especially if you are in the restaurant business. Here are some statistics taken from Retail Advertising and Marketing Association on consumer spending habits on Valentine’s Day. […] Continue Reading…

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