Mar 10

Restaurant Promotion Idea #48:- Attract your Little Customers

I have always worked in Beach Resort geared to families. I am always on the look out for ways to  draw in families to dine in my} outlets. Marketing to families are a different ballgame. You have to attract the kids first. So our busiest business comes during the school break when families go for holidays together. Marketing to kids is very profitable nowadays but you have to do it properly. As quoted in the National Restaurant Website “Recent Kidzsmart survey asked children what they like most about going out to eat with their parents. Their top answer was spending time with their family (60 percent), followed by fun (48 percent) and the food (43 percent).”. So your promotions should be geared in creating the spending time experience with parents.

Kids Eat Free

A common practice that most restaurants like to do is to give a free meal for the kids. Should you be offering a buffet, then you may offer every paying adult, the kids buffet is free. To make this work you must have some items on the buffet tailored to the kids. Or else you can even set up a special kids menu for the kids. With a lot of nicely coloured food stuff. In the event that you are only doing ala carte. then have a kids menu. For every main course, you will get a free main course for the children from the kids menu. What I did in my Japanese Restaurant was to set up 4 different bento sets. We also create a special kids menu, which will come free with every bento ordered.

The cost for the kids meal can be either taken away as a marketing cost from your earnings. Or perhaps you can do what I did, add it to the adult bento cost.

Have or Improve Your Kids Menu

To draw families with little kids, you need smaller menu designated for the little customers. If you don’t have one, start working on one. In the event that you have already one, revise it. Nowadays parents are looking for healthy options for their kids. Thus try to minimise pre process food like meat, nuggets and so on. I mentioned to reduce not eliminate. Also present the food in a fun and colourful manner to attract the kids. Actually healthy food choices artistically arranged can get the most fussy kid to eat it. Use your imagination, also you can get ideas from the net, my favourite is Pinterest.

A few points to take note. Kids dishes shouldn’t be too big. Should be colourful. And avoid oily ingredients and too much sugar.

Also your menu must be attractive. Your menu can be  a giveaway like as a colouring paper or even made into an airplane. That kids can take back or keep them occupied while their food is prepared. I’ve even created a menu which can be played like a snake and ladder game using two coins. Which kept the children entertained that mom and dad could dine in peace.



Create a Kids Corner

For our upcoming new family resort, I have recommended a little corner in the restaurant designated for the kids. You will notice this in fast food. There put little slides and a little playground. But slides and see saws might not be a good idea for an casual dining place.

What I proposed was a little area with bean bags, some story books, some educational toys and games that will keep the kids occupied. You can also add colouring activities for kids to work with. This will also keep the kids in one area and not disturb the other diners. This place should be obvious so that your customers know it exist and parents can keep a careful eye on their kids while they dine.

Kid Friendly Toilet and a Diaper Changing Station.

This is a great idea by our housekeeper. She added a diaper changing station in our handicap bathroom which was rather large. As a parent, my spouse and I used to dine at shopping malls cause it was so hard to find my kids pampers in restaurant toilets. Therefore adding a diaper changing station to your restaurant toilets can make it easier for customers with small children to enjoy their food. You should also add lower hand washing basins for your little customers.


Engage Young Guests through Interactive Activities.

If you don’t have place for kids corner, you can engage your young customers with some interactive activities. Recently when I stayed in the Legoland Hotel. The coffeehouse table was covered a large paper with pictures that kids can colour. It kept them quiet, we also joined in. After we left the threw away the paper. In previous hotel I even created a colouring book to give away. In Legoland Coffeehouse there is even a corner where the kids can decorate their own cookies. Also on high volume days you could also add a clown or a magician for the kids.

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Feb 05

F & B Article :- Boost Your Restaurant’s Lunch Business with These Tips

Your restaurant is doing well for dinner. Its always full. You need to add more revenue but you can’t or don’t want to extend your restaurant. What do you do. Just add another meal period. The next best meal period if you are in a office district is lunch. Most people go out for lunch. But there are a few things you need to do to increase your lunch patronage. Lunch is a whole different ball game. People that dine want something fast and not too pricey.
Here is an article from RestauranNews.com on how to boost your lunch business. Read the excerpt below and if you want to know more then click on the link. […] Continue Reading…

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Jan 28

Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets

Incremental Revenue with Romantic Valentine’s Day Picnic Baskets
 

License by Creative Commons

 

This year other than the usual Candle Light Dinner in the Coffeehouse, I will also be selling Romantic Picnic Baskets. One reason as mentioned in my previous post is that the hotel that I am attached to has a pool in every room. Therefore the idea of having a romantic picnic “Just the Two of You” by your very own pool will surely catch people’s attention. Thus giving us another avenue to increase our revenue.

The equipment I plan to use will be disposable as I […] Continue Reading…

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Jan 10

Restaurant Promotion Ideas # 29 – Valentine Specials

Valentine’s Day, the single most celebrated celebration in the world and is also the second busiest holiday for restaurants. Its not a public or work holiday in any country that I know off. But its an important holiday to pay attention to especially if you are in the restaurant business. Here are some statistics taken from Retail Advertising and Marketing Association on consumer spending habits on Valentine’s Day. […] Continue Reading…

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Nov 11

Restaurant Promotion Idea #46 :- Christmas Cocktails Ideas

When most people think about Christmas cocktails they think about egg nog. But with people avoiding raw egg due to salmonella, its not the best choice. As always when I need creative cocktail or decoration ideas I turn to Pinterest. As Christmas is also for the kids, we created some Mocktails for the kids too. So here is a list of cocktails and mocktails that I havr found on the web that you could use in your restaurant or bar. […] Continue Reading…

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