Apr 27

Restaurant Promotion Idea #45:- Repeat Business with Unique Loyalty Program

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Once our Executive Chef suggested that we do a “Around the World Buffet“. He was a well travelled Chef, so he wished to feature food from countries that he visited. The buffet was featured every Sunday to attract families. We ran the promotion for three months.

Aside from sending out flyers and hanging up banners. We came out with an unique Loyalty Program. What we did was printout cards that looked like a passport. Made different rubber stamps with the country we plan to feature on the buffet. Every guest that came for the “Around the World Buffet” got this food passport. So everytime the customer presented the card when they came for the “Around the World Buffet“. We then stamped the passport with the featured country stamp. When the customer have five stamps on the card, the sixth buffet is free. Instead of having staff dressed in the traditional costume of the country, which would have cost us a bomb. Our staff all dressed like flight stewards and stewardess. We even had a few dressed as pilots. So we only needed to use one uniform throughout the promotion. Each time a guest came for dinner, the hostess who dressed as a Flight Stewardess greeted the guest by saying “Good Evening Sir, to Spain (the theme of the day). Do you have your Food Passport? “. When the guest provides the passport, she will stamp with the country’s stamp. In the event the guest doesn’t have a food passport, then the hostess give him a new passport. Each passport had the guest mailing details. So when the guest handed the passport over to redeem their prize. We thus increased our mailing list.

One more choice if you are not doing a “Around the World Buffet“, is to offer customers a card that you can stamps on with every purchase. Once they reach the target number set by you, they qualify for a prize. The prize can be a free drink, snack or even a main course. A few examples are “Buy 5 main courses and get 1 free” or “Buy five cups of any size hot made coffee and revel in a free Grande made coffee FOC” to your customers. For every item the guest purchases, your staff will stamp on the card. Another option is to give out small stickers that the guest can stick on the card.

This will encourage them to return back and boost your sales! You don’t have to run a long term loyalty program like the big boys.

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Apr 08

Restaurant Promotion Idea #22 – Mother’s Day Specials

Mother’s Day is just a few weeks away. It is one of the most popular occasion of the year to dine out and celebrate according to the National Restaurant Association in America. This year its celebrated on the 11th May 2014. Most family restaurants will be planning special buffets or hi tea for that Special Lady in Our Life. Mother’s Day like Valentine’s Day and Christmas offers you an opportunity to come out with special promotions thus increasing revenue. […] Continue Reading…

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Mar 07

Restaurant Promotion Idea # 44 :- Simple St.Patrick’s Day Specials

Though our bar is not of an Irish theme or not situated in Ireland. Or the simple fact that St Patrick’s day is not widely recognized in Malaysia. Nonetheless we did a St. Patrick’s day promotion. Well we were taking after what Steve Jobs quoted. “A lot of times people don’t know what they want until you show it to them.” […] Continue Reading…

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Feb 24

Learning with Youtube – Stove Top Pizza

Pizza is a favourite food import to most people in Malaysia. Around major cities you will discover large pizza franchise such as Pizza Hut and Domino’s. There are also many home grown pizza restaurants. At some of the local Night Markets, you will see people selling pizza cooked in a make shift oven. There is one such entrepenuer in Kuala Kangsar that have expanded his pizza business to a large food truck. A couple of years ago he only started with only a gas stove oven and a small foldable table. Of which will give you an idea of how popular pizza is in Malaysia.. […] Continue Reading…

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Jan 24

Restaurant Promotion Ideas #30 – Valentine’s Day Picnic Baskets

Incremental Revenue with Romantic Valentine’s Day Picnic Baskets
 

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This year other than the usual Candle Light Dinner in the Coffeehouse, I will also be selling Romantic Picnic Baskets. One reason as mentioned in my previous post is that the hotel that I am attached to has a pool in every room. Therefore the idea of having a romantic picnic “Just the Two of You” by your very own pool will surely catch people’s attention. Thus giving us another avenue to increase our revenue.

The equipment I plan to use will be disposable as I […] Continue Reading…

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