January is a very slow month in terms of revenue for the hospitality industry. Most business will slow down spending in January as schools reopen and parents will concentrate on their school going kids. People will also reduce spending after the holidays. Some places might give their staff a few days leave to rejuvenate after the busy holiday season. So January is not the best time for the restaurant industry. But you have still have overheads to pay, you still need to get people into your restaurant to cover your fixed cost. Below are some restaurant promotion ideas that you could try to fill up this slow month. […] Continue Reading…
Promo Ideas from the Web The World Wide Web is loaded with blogs giving you restaurant promotion ideas that you can use. Formerly if we needed creative ideas, we had to look through or purchase …
When we think of a coffee shop, most think of a sit down place, maybe with or without a drive through. While that may be true, there is also the coffee kiosk and coffee cart. Here are some points to consider when starting a coffee shop:
So you have created your restaurant menu, now you have to market it. You have to let people out there know about your menu and your chef. You need to create a buzz and you need to keep advertising even though you have been long in the market. You might think that you are already well known but with all the new products flooding the market these days, customers might miss you out. That’s why big brands like KFC, McDonalds and other fast food chains spend millions on advertisements yearly. Eventhough people know them. Below are some ways that I use to promote my menu. Hope its of some help.
Other then the food or beverages served in the restaurant, you also need look into the Unique Selling Proposition of your restaurant. Unique Selling Proposition is why customers choose your restaurant over your competitors. One way is to add an Alfresco Dining Area.
Loyal customers love to keep up-to-date with their favorite establishments. Restaurants have the unique opportunity to communicate with their customers via newsletters. They show your customer base that care about your employees and customers to go above and beyond when it comes to communications.
First and foremost – decide whether you should implement a hard copy, email version, or both! You can repurpose content across multiple platforms. Have in-house copies for customers to snag on their way in our out of your restaurants. Ask loyal customers if they would prefer to receive an exclusive e-newsletter with special coupons or perks.
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Instead of doing just a one day Christmas Promotion, why don’t you do 12 days of Christmas Promotion Activity which will stretch until the Feast of Epiphany. The more days you do a promotion, the more revenue you will receive for your restaurant. To make it more fun, work around the 12 Days of Christmas Lyrics. Here are 12 days of creative promotional ideas that I’ve found along the way. […] Continue Reading…
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With the close of year, a lot of business will be looking for appreciation gifts. Searching the web you will find a number of organizations offering to create some sort of year end gifts with your logo on it. For small business owners who are scrambling to meet year-end commitments and running the day to day operations, finding just the right gift for your customers can be overwhelming. But if you are small organization, you can still give out memorable year end or thank you gifts. One way is to make it your self. Search the web for ideas, there are various ideas that you and your staff can create by yourselves. Below are some of the ideas. I have done two of it myself and the rest I plan to implement it soon. […] Continue Reading…
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Bar games are a good way to maximize your sales with your current guest and also to create an atmosphere of fun and laughter in your establishment. There are a number of bar games that you can buy and use, all depending on the kind of bar that you have and how much fun your customers likes to have. Apart from the normal darts and pool, I have also purchased some table drinking games that can be played at the guest table. Below are two of the games that I purchased recently. […] Continue Reading…
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