Sep 16

Restaurant Promo Ideas #25 :- Hometown Celebrity Chef


Create Your Very Own Hometown Celebrity Chef

chef
In my previous post Restaurant Promo Ideas #24 :- Chef’s NIght Buffet, I wrote about getting a Celebrity Chef to come and promote your restaurant. But if you are not able to engage a Celebrity Chef or Guest Chef, then why don’t you create your very own Hometown Celebrity Chefs. Holding tournaments in your restaurant is a fun approach to create awareness. This is one of the reasons why I carried out a Dart Competition to promote our Sports Bar. Here are the steps that I took to organize the Dart Competition if you missed it. Please Click here, Restaurant Promo Idea #5. Do Little Tournaments

Coming back to creating your very own Hometown Celebrity Chefs, organize a cooking competition for the locals in your area. Don’t go for the norm of submitting recipes like some competitions require. Do something different as well as enjoyable. Do something from the Reality Shows example the Masterchef, Chopped, Top Chef| or maybe Iron Chef.
Not long ago I created a Team building Competition (with the help of the World Wide Web of course) in our restaurant for a Corporate Company. The bosses wanted something different like a cooking challenge instead of the usual team building activities, so I created a competition that is a blend between the Iron Chef and Master Chef. The staffs of the company enjoyed themselves and the boss’s objective was fulfilled as the trainer highlighted key points on team work out of this exercise.
With regard to your very own competition, you can organize a mini cooking competition in your restaurant similar to the one on the reality TV. You can request the participants to bring their own ingredients or you can provide them with the ingredients. If you are providing the ingredients, then you need to place the list of ingredients within the entry form so as the participants is aware what they have to use as well as what they need to| bring. The Champion will receive a trophy and some prize money. To make it much more interesting you can put the winning dishes in your menu for a season and give the winners a certain percentage of the sale of the items as an incentive for a great dish. Make sure you work with your attorneys on this so as not to get in trouble once the dish starts selling.


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Aug 10

Restaurant Promo Ideas # 24 :- Chef’s Night Buffet

One promotional activity that some restaurants as well as hotels prefer to carry out is to have Guest Chefs. Should they possess the budget, they will get a Celebrity Chef to prepare some dishes. Most of time hiring a Celebrity might not bring you the profit you desire after taking out the chef’s expenses as well as their perks. However its a good advertising and marketing hook in order to let people know that you are around. [...] Continue Reading…

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Jul 22

A Summary of my Restaurant Promo Ideas through the years (Cont’d)

I started this Restaurant Promo Ideas blog in 2011 as a avenue to write out some of my ideas (tried as well as untried), hoping that it will help someone out there as other blogs have helped me in promoting my restaurant. Here’s a summary of my earlier post. Some might or might not be feasible to your outlet or business. Use whatever you feel is workable. Here is the continuation of my previous posting in A Summary of my Restaurant Promo Ideas through the years. [...] Continue Reading…

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Jul 17

A Summary of my Restaurant Promo Ideas through the years

Being in the Food and Beverage industry almost 26 years, what I have discovered is that the success of the restaurant isn’t just the food served, its more than that. I am really passionate about my line of work, so much so I am constantly scouring the media for anything new related to the food and beverage industry. I am always searching for fresh strategies to promote my product as well as services. The internet provides you with tons of ideas and tips.
I started this Restaurant Promo Ideas blog in 2011 as a avenue to write out some of my ideas (tried as well as untried), hoping that it will help someone out there as other blogs have helped me in promoting my restaurant. Here’s a summary of my earlier post. Some might or might not be feasible to your outlet or business. Use whatever you feel is workable. [...] Continue Reading…

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Permanent link to this article: http://restaurant-promo-ideas.com/a-summary-of-my-restaurant-promo-ideas-through-the-years/

Jun 20

Restaurant Promo Ideas for July

The month of July this year is an important month as it’s the Holy Month of Ramadhan. A month in which around the globe, Muslims will be fasting from sunrise to sunset. This is the time when most restaurants as well as hotels will set up a lavish buffet in order to lure customers to their outlet. Muslims in Malaysia usually start eating out about a week after the start of Ramadhan. Considering that your restaurant are located in a predominant Muslim community, try setting up a buffet. [...] Continue Reading…

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