Aug 10

Restaurant Promo Ideas # 24 :- Chef’s Night Buffet


 Hire a Celebrity Chef

Licensed by Creative CommonsOne promotional activity that some restaurants as well as hotels prefer to carry out is to have Guest Chefs. Should they possess the budget, they will get a Celebrity Chef to prepare some dishes. Most of time hiring a Celebrity might not bring you the profit you desire after taking out the chef’s expenses as well as their perks. However its a good advertising and marketing hook in order to let people know that you are around. Nevertheless, you also need to ensure that your kitchen prepares food as good as that which was made by the Celebrity Chef or else you will only end up being busy when the he is around. Another alternative would be to create certain theme and obtain Chefs from that region to prepare. When I was attached to a beautiful resort in a little village on the East Coast of Malaysia known as Cherating. Each year for a month in September we used to bring Chefs from our sister property in Thailand to do a month long Thai Promotion. We did some fruit carving as well as Thai food cooking classes for our guests. We even hired a Tuk tuk to shuttle guests from town to our resort. It was really fun.

Use your own Junior Chefs

Should you have funds constraints, another recommendation is what we also did in this same resort. August is quite a difficult month to come out with promotional activities as there aren’t many festivals or events that fall within this month.  In the event that we were to create a buffet dinner then we had to come out with a theme along with a menu. Well, at that moment our brains wasn’t functioning. We came out with a concept of allowing our junior chefs to  produce the food selection for the buffet.  And so we did a Chef Night Buffet competition. We got different kitchen to contribute two items to the buffet. We gave each kitchen a main component such as the Malay kitchen got prawns along with a rice dish, Chinese kitchen got say Crab and a noodle dish. They had to create a dish using the component provided to them. The food tags had the name of the dish, who prepared it as well as from which kitchen.  On the dining room table we placed a questionaire for customer to mention the very best dishes. We collected it and tabulated it regular. The kitchen with the most votes received a reward. The customers liked the idea, they had the opportunity to taste something that is brand new and maybe unique. The cooks proudly stood at the back of their food to promote their dish, which in turn guaranteed good quality as well as taste is excellent. And the best part of it we didn’t need to crack our heads developing a menu.

 


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Jul 22

A Summary of my Restaurant Promo Ideas through the years (Cont’d)

I started this Restaurant Promo Ideas blog in 2011 as a avenue to write out some of my ideas (tried as well as untried), hoping that it will help someone out there as other blogs have helped me in promoting my restaurant. Here’s a summary of my earlier post. Some might or might not be feasible to your outlet or business. Use whatever you feel is workable. Here is the continuation of my previous posting in A Summary of my Restaurant Promo Ideas through the years. [...] Continue Reading…

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Jul 17

A Summary of my Restaurant Promo Ideas through the years

Being in the Food and Beverage industry almost 26 years, what I have discovered is that the success of the restaurant isn’t just the food served, its more than that. I am really passionate about my line of work, so much so I am constantly scouring the media for anything new related to the food and beverage industry. I am always searching for fresh strategies to promote my product as well as services. The internet provides you with tons of ideas and tips.
I started this Restaurant Promo Ideas blog in 2011 as a avenue to write out some of my ideas (tried as well as untried), hoping that it will help someone out there as other blogs have helped me in promoting my restaurant. Here’s a summary of my earlier post. Some might or might not be feasible to your outlet or business. Use whatever you feel is workable. [...] Continue Reading…

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Jun 20

Restaurant Promo Ideas for July

The month of July this year is an important month as it’s the Holy Month of Ramadhan. A month in which around the globe, Muslims will be fasting from sunrise to sunset. This is the time when most restaurants as well as hotels will set up a lavish buffet in order to lure customers to their outlet. Muslims in Malaysia usually start eating out about a week after the start of Ramadhan. Considering that your restaurant are located in a predominant Muslim community, try setting up a buffet. [...] Continue Reading…

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Jun 10

How to Open a Panini Cafe

Not too long ago a friend, who had several eateries, required some advice. He had acquired a location to open up a food outlet however there was a catch. He couldn’t make use of any open flame in it. Therefore I suggested to him to open up a Panini Shop. Reason being that the pressed sandwich is compact, neat as well as easy to prepare. A Panini shop is an effective approach to lure lunchtime crowd looking for a quick bite to eat. Pressed sandwiches can offer a crispy, tasty snack as well as a light lunch for your customers. Here are some points needed to open your Panini Shop or Kiosk. [...] Continue Reading…

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